4 customisable OKR examples for Thought Leadership

What are Thought Leadership OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.

To aid you in setting your goals, we have compiled a collection of OKR examples customized for Thought Leadership. Take a look at the templates below for inspiration and guidance.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own Thought Leadership OKRs with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.

Feel free to explore our tools:

Our customisable Thought Leadership OKRs examples

You'll find below a list of Objectives and Key Results templates for Thought Leadership. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.

Hope you'll find this helpful!

1. OKR to enhance collaboration and stimulate thought leadership

  • ObjectiveEnhance collaboration and stimulate thought leadership
  • Key ResultConduct 4 leadership training workshops to foster thought leadership
  • TaskIdentify topics and designing the content for the leadership workshops
  • TaskCoordinate with facilitators and arranging the necessary resources
  • TaskSend invitations and schedule the four leadership training workshops
  • Key ResultImplement 5 successful cross-functional projects to boost team collaborations
  • TaskDevelop clear communication guidelines and timelines
  • TaskIdentify and assign cross-functional team members for each project
  • TaskEstablish metrics for success and regular progress checks
  • Key ResultIncrease the average audience engagement rate on team discussions by 20%
  • TaskImplement interactive activities during team discussions
  • TaskIncorporate feedback sessions post-discussions
  • TaskProvide comprehensive training for engagement techniques

2. OKR to establish thought leadership in the B2B software product industry

  • ObjectiveEstablish thought leadership in the B2B software product industry
  • Key ResultIncrease blog traffic by 30% through engagement with relevant topics and discussion
  • TaskDevelop engaging, well-researched blog posts on these relevant topics
  • TaskIdentify popular topics among target audience for relevant blog content
  • TaskPromote posts and engage in discussions on various social media platforms
  • Key ResultSecure 3 speaking engagements at industry leading software conferences or webinars
  • TaskPrepare and finalize unique, engaging presentation materials
  • TaskIdentify and research top software conferences or webinars in the industry
  • TaskReach out to event organizers about speaking opportunities
  • Key ResultPublish 4 insightful whitepapers on critical B2B software product needs and solutions
  • TaskIdentify key issues facing B2B software products
  • TaskResearch potential solutions for these issues
  • TaskWrite and polish 4 comprehensive whitepapers

3. OKR to establish myself as a thought leader in my field

  • ObjectiveEstablish myself as a thought leader in my field
  • Key ResultBuild strategic network by connecting with 20 key influencers in the field
  • TaskIdentify 20 key influencers in your field for potential networking
  • TaskReach out to influencers via email or social platforms
  • TaskEngage regularly with these influencers to foster and maintain connections
  • Key ResultSpeak at 3 major industry conferences or webinars to share insights
  • TaskIdentify and contact 3 major industry conferences or webinar organizers
  • TaskSchedule and confirm speaking arrangements with organizers
  • TaskPrepare insightful and engaging presentations
  • Key ResultPublish five in-depth articles on industry-relevant topics in reputable journals
  • TaskIdentify five industry-relevant topics for articles
  • TaskSubmit articles to reputable journals
  • TaskWrite the five in-depth articles

4. OKR to secure guest posts for enhanced brand visibility and thought leadership

  • ObjectiveIncrease brand visibility and thought leadership through secure guest posts
  • Key ResultSecure 5 high-authority guest post opportunities
  • Key ResultBuild relationships with 3 key influencers in the industry through guest posting
  • Key ResultIncrease website traffic from guest post referrals by 25%
  • Key ResultEarn at least 10 social media shares per guest post

Best practices for managing your Thought Leadership OKRs

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tability Insights DashboardTability's audit dashboard will highlight opportunities to improve OKRs

Tip #2: Commit to the weekly check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

Best way to track your Thought Leadership OKRs

The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly. Reviewing progress periodically has several advantages:

  • It brings the goals back to the top of the mind
  • It will highlight poorly set OKRs
  • It will surface execution risks
  • It improves transparency and accountability

We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using a proper OKR-tracking tool for it.

A strategy map in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Thought Leadership OKR templates

We have more templates to help you draft your team goals and OKRs.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.

Create more examples in our app

You can use Tability to create OKRs with AI – and keep yourself accountable 👀

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