OKR template to establish thought leadership in the B2B software product industry
The OKR titled "Establish thought leadership in the B2B software product industry" focuses on becoming an authority in the field of B2B software products. This will be achieved by increasing outreach via blog traffic, speaking engagements, and comprehensive whitepapers.
The target is to increase blog traffic by 30% through engaging topics and discussions. Initiatives include developing well-researched and engaging blog posts, identifying popular topics among target audiences, and promoting these posts on social media platforms. This strategy will help attract more traffic to the blog, hence increasing the company's online visibility.
Secondly, to secure three speaking engagements at industry-leading software conferences or webinars. This objective helps amplify the company's presence and establish its leading voice in the industry. The initiatives listed are preparing unique, engaging presentation materials, researching top conferences or webinars, and reaching out to event organizers about speaking opportunities.
The last objective under this OKR is the publication of four insightful whitepapers that address critical B2B software product needs and solutions. These whitepapers are expected to demonstrate the company’s knowledge and solutions to industry issues. The initiatives for this are identifying key issues facing B2B software products, researching potential solutions, and writing four comprehensive whitepapers.
The target is to increase blog traffic by 30% through engaging topics and discussions. Initiatives include developing well-researched and engaging blog posts, identifying popular topics among target audiences, and promoting these posts on social media platforms. This strategy will help attract more traffic to the blog, hence increasing the company's online visibility.
Secondly, to secure three speaking engagements at industry-leading software conferences or webinars. This objective helps amplify the company's presence and establish its leading voice in the industry. The initiatives listed are preparing unique, engaging presentation materials, researching top conferences or webinars, and reaching out to event organizers about speaking opportunities.
The last objective under this OKR is the publication of four insightful whitepapers that address critical B2B software product needs and solutions. These whitepapers are expected to demonstrate the company’s knowledge and solutions to industry issues. The initiatives for this are identifying key issues facing B2B software products, researching potential solutions, and writing four comprehensive whitepapers.
Establish thought leadership in the B2B software product industry
Increase blog traffic by 30% through engagement with relevant topics and discussion
Develop engaging, well-researched blog posts on these relevant topics- Identify popular topics among target audience for relevant blog content
- Promote posts and engage in discussions on various social media platforms
- Secure 3 speaking engagements at industry leading software conferences or webinars
- Prepare and finalize unique, engaging presentation materials
- Identify and research top software conferences or webinars in the industry
- Reach out to event organizers about speaking opportunities
- Publish 4 insightful whitepapers on critical B2B software product needs and solutions
- Identify key issues facing B2B software products
- Research potential solutions for these issues
- Write and polish 4 comprehensive whitepapers
