16 OKR examples for Product Management
Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.
We've tailored a list of OKRs examples for Product Management to help you. You can look at any of the templates below to get some inspiration for your own goals.
If you want to learn more about the framework, you can read more about the OKR meaning online.
Best practices for OKR
Your objectives should be ambitious, but achievable. Your key results should be measurable and time-bound. It can also be helfpul to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Building your own OKRs with AI
While we have some examples below, it's likely that you'll have specific scenarios that aren't covered here. There are 2 options available to you.
- Use our free OKRs generator
- Use Tability, a complete platform to set and track OKRs and initiatives – including a GPT-4 powered goal generator
How to track OKRs
The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly.
We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using a proper OKRs-tracking tool for it.
We recommend Tability for an easy way to set and track OKRs with your team.
Check out the 5 best OKR tracking templates to find the best way to monitor progress during the quarter.
Product Management OKRs templates
The examples have Product Management Objectives and Key Results, but they may also include the tasks that can help you get there.
OKRs to successfully launch the Minimum Viable Product for Product Information Management
Successfully launch the Minimum Viable Product for Product Information Management
Release the PIM MVP to at least 100 initial users for beta testing
Finalize MVP of the PIM software for release- Identify and invite 100 initial beta testers
- Deploy MVP to the selected beta testers
- Obtain a 75% positive response rate from initial user testing and feedback
- Develop user-friendly, engaging testing protocols
- Incentivize participants to promote response rates
- Follow-up consistently with participants for feedback
- Complete development of core features for the MVP by 60% progress on the project timeline
- Allocate tasks to the development team
- Review and monitor team's progress regularly
- Define required core features for the MVP
OKRs to improve product management efficiency
- Improve product management efficiency
- Increase customer satisfaction rating by 10% through continuous improvement of product features and functionality
- Implement necessary product updates based on customer feedback to enhance satisfaction
- Analyze survey data to identify areas for improvement in product features and functionality
- Monitor customer satisfaction rating regularly to track progress and make further improvements
- Conduct regular customer surveys to gather feedback on product features and functionality
- Increase cross-functional collaboration by ensuring 90% of product decisions involve inputs from key stakeholders
- Schedule regular cross-functional meetings to discuss and gather input on product decisions
- Create a centralized platform for stakeholders to provide feedback and suggestions on product development
- Implement a process to collect feedback from key stakeholders before finalizing product decisions
- Conduct training sessions to educate team members about the importance of cross-functional collaboration
- Achieve a 15% increase in product revenue by identifying and implementing new monetization strategies
- Track and measure revenue growth after implementing new monetization strategies for optimization
- Conduct market research to identify new consumer needs and preferences
- Collaborate with the product development team to create and implement new revenue-generating features
- Analyze competitor strategies to uncover potential monetization opportunities
- Reduce average time to market by 20% through streamlined product development processes
- Conduct thorough analysis and eliminate non-essential steps from the product development workflow
- Streamline communication channels and establish clear guidelines for efficient information sharing
- Optimize resource allocation and prioritize tasks to minimize bottlenecks in the product development process
- Implement agile project management methodologies and cross-functional collaboration for faster decision-making
OKRs to increase job productivity through effective goal setting and time management
- Increase job productivity through effective goal setting and time management
- Receive positive feedback from supervisor on improved productivity
- Implement strategies or tools to enhance work efficiency
- Request regular performance reviews from supervisor
- Identify areas for productivity improvements during your work day
- Attend time management training and implement strategies
- Apply learned strategies in daily work routine
- Enroll in a time management training course
- Continually assess and adjust strategies for effectiveness
- Achieve 95% completion rate of weekly tasks
- Prioritize tasks based on urgency and importance at the start of the week
- Regularly track task progress throughout the week and adjust plans accordingly
- Allocate specific time frames to each task for focused work sessions
OKRs to obtain position as Director of Product
- Obtain position as Director of Product
- Obtain certification in product management
- Enroll in chosen certification program
- Successfully complete coursework and examination
- Research suitable product management certification programs
- Lead cross-functional team in successful product launch
- Assemble cross-functional team from various departments
- Develop comprehensive product launch strategy
- Oversee and guide execution of launch plan
- Receive positive feedback from peers and superiors on product leadership skills
- Earn respect through optimistic and decisive decision-making
- Develop and showcase strong product knowledge regularly
- Actively gather feedback after leading product meetings or presentations
OKRs to turn users into true fans
- Turn our users into true fans
- Increase usage rate per account from 40% to 70%
- Publish best practice guides to help onboard new users
- Interview 20 customers to understand what's missing for full rollout
- Create drip feed to keep users engage with the product
- Improve NPS score from 25 to 50
- Run UX debt sprint to polish the existing UI
- Schedule 20 customer interviews to understand gaps in features
- Increase our G2 Review score from 4.2 to 4.8
- Read existing reviews and summarize improvement requests
- Tackle top 5 issues mentioned by users
OKRs to increase efficiency and effectiveness of product development through continuous process improvement
- Increase efficiency and effectiveness of product development through continuous process improvement
- Achieve a customer satisfaction rating of 90% by addressing product development pain points and enhancing quality
- Decrease resource wastage by 10% through optimized resource allocation and utilization
- Identify and prioritize areas where resource wastage is currently occurring
- Monitor and track resource usage regularly to ensure ongoing reduction in wastage
- Implement streamlined processes and systems to improve resource allocation and utilization efficiency
- Conduct a thorough assessment of current resource allocation and utilization practices
- Increase the percentage of successful product launches by 15% through improved workflows and collaboration
- Foster cross-functional collaboration through regular team meetings and knowledge sharing sessions
- Conduct a thorough analysis of existing workflows to identify bottlenecks and inefficiencies
- Implement a project management tool to streamline communication and task tracking
- Establish a feedback loop with stakeholders to continuously improve product launch processes
- Reduce product development cycle time by 20% through streamlined processes and automation
OKRs to decrease time from idea to product deliverables
- Decrease time from idea to product deliverables
- Reduce the average time spent on idea validation by 20%
- Streamline the idea validation process to eliminate unnecessary steps
- Conduct regular brainstorming sessions to generate and validate ideas collectively
- Utilize rapid prototyping to gauge user interest and validate ideas more efficiently
- Implement a feedback mechanism to quickly evaluate the viability of ideas
- Improve project planning to ensure timely completion of all deliverables
- Regularly track progress and provide feedback to address potential delays promptly
- Implement agile project management methodologies to adapt and adjust plans efficiently
- Assign responsibilities and ensure the team understands the scope and requirements
- Break down project into smaller tasks with clear deadlines for each deliverable
- Increase efficiency in the product development process by streamlining workflows
- Enhance cross-team collaboration to minimize bottlenecks and accelerate decision-making
- Establish clear roles, responsibilities, and timelines to streamline decision-making processes
- Implement regular cross-team meetings to share updates and coordinate efforts effectively
- Foster a collaborative culture by encouraging open communication and sharing of ideas
- Create a centralized platform for sharing documents and information to improve access and transparency
OKRs to improve development team productivity
- Increase development team productivity
- Reduce average time taken to complete development tasks by 20%
- Provide developers with necessary training and resources to enhance productivity
- Implement agile development methodologies and prioritize tasks based on importance
- Encourage open communication and collaboration among team members to expedite task completion
- Identify bottlenecks in the development process to streamline efficiency
- Improve unit test coverage by 10% for critical components
- Reduce the number of production bugs reported by customers by 25%
- Conduct regular code reviews to identify and fix potential bugs before deployment
- Implement automated unit testing for critical components and frequently executed code
- Increase the frequency of software releases to address and resolve issues more promptly
- Improve communication channels with customers to encourage reporting and capturing of bugs
- Increase code review completion rate by 15%
- Schedule regular team meetings to discuss and address code review concerns
- Provide comprehensive and concise code review guidelines for reviewers
- Encourage timely and constructive feedback during code review discussions
- Implement a clear and streamlined code review process
OKRs to eliminate high-risk tech debt over the next year
- Reduce high-risk tech debt to improve system stability
- Conduct a thorough analysis to measure the impact of eliminating each high-risk tech debt item
- Outline and prioritize initiatives to eliminate each high-risk tech debt item
- Complete the elimination of at least 50% of high-risk tech debt items
- Identify top 10 high-risk tech debt items
OKRs to enhance productivity and operation efficiency in IT management
- Enhance productivity and operation efficiency in IT management
- Improve system uptime to 99.9%
- Establish a comprehensive system monitoring plan
- Regularly conduct preventive maintenance and updates
- Implement redundancy in key system infrastructure components
- Implement a new IT project management tool with 90% team adoption
- Identify a suitable IT project management tool for the team
- Conduct tool training sessions to ensure 90% adoption
- Monitor and address any adoption issues regularly
- Reduce IT incident response time by 30%
- Train IT staff in streamlined incident response processes
- Implement automated alert systems for quicker incident identification
- Regularly review and refine existing response protocols
OKRs to implement operational excellence in product development
- Implement operational excellence in product development
- Train 100% of development team on Lean Six Sigma tools by quarter end
- Provide training material to all team members
- Schedule Lean Six Sigma training sessions for the team
- Confirm all team members complete the training
- Reduce product development cycle time by 20%
- Provide employee training on rapid prototyping techniques
- Implement efficient project management methodologies
- Streamline approval processes and eliminate unnecessary steps
- Introduce 3 new metrics to monitor operational efficiency in product development process
- Implement tracking systems for chosen metrics
- Identify potential metrics for tracking operational efficiency
- Train team on understanding and utilizing new metrics
OKRs to foster higher productivity through effective team collaboration
- Foster higher productivity through effective team collaboration
- Increase project completion rate by 20%
- Increase support and training for project management skills
- Improve resource allocation for ongoing projects
- Implement stricter project deadlines and monitoring processes
- Enhance inter-departmental projects success rate by 15%
- Assign a project coordinator to oversee cross-department collaborations
- Introduce shared project management software
- Develop inter-departmental communication training for all team members
- Reduce team conflict incidents by 25%
- Establish clear team roles and responsibilities
- Facilitate communication skills training sessions for all team members
- Implement regular team-building activities and exercises
OKRs to increase AliExpress purchases
- Increase AliExpress purchases
- Research trending products weekly
- Browse popular e-commerce sites for current top-selling items
- Analyze Google Trends data for rising product searches
- Follow relevant industry influencers and note product recommendations
- Place orders for at least 5 items per week
- Review product availability and pricing from suppliers
- Submit at least 5 orders to suppliers each week
- Compile a list of desired products for purchase weekly
- Track delivery times and customer satisfaction
- Set up a system to record and monitor delivery times
- Analyze collected data and develop improvement strategies
- Create customer satisfaction surveys after product delivery
OKRs to increase sales of our branded products to achieve 60% of total sales
- Increase sales of our branded products to achieve 60% of total sales
- Improve conversion rate of leads interested in our branded products by 15%
- Enhance product descriptions for clearer understanding and appeal
- Develop targeted marketing strategies for interested leads
- Implement effective follow-up process to ensure lead conversion
- Generate 30% more leads interested in our branded products
- Optimize our website for better SEO rankings
- Increase visibility through social media advertising
- Implement referral programs to encourage word-of-mouth
- Increase inventory of our branded products by 20%
- Analyze current inventory of branded products
- Order additional 20% of current inventory from suppliers
- Organize and stock received products
OKRs to improve team members' performance and productivity
- Improve team members' performance and productivity
- Improve team members' professional skills through participation in at least two relevant training courses
- Identify and research relevant training courses that align with team members' professional goals
- Facilitate team members' registration and participation in chosen training courses
- Communicate the available training courses to team members and gather their preferences
- Achieve a 90% completion rate on team projects by consistently meeting deadlines and delivering high-quality work
- Enhance team collaboration by conducting monthly cross-functional knowledge sharing sessions
- Schedule monthly cross-functional knowledge sharing sessions
- Invite team members from different departments to share their expertise
- Provide a platform for participants to collaborate, ask questions, and exchange ideas
- Increase individual productivity by 10% through time management and task prioritization
OKRs to enhance Product's Cybersecurity
- Enhance Product's Cybersecurity
- Implement two additional layers of authentication for user access to sensitive data
- Reduce the average response time for resolving cybersecurity incidents by 20%
- Implement real-time threat monitoring and detection systems to identify and respond to incidents promptly
- Conduct regular cybersecurity training and awareness programs to improve incident response capabilities
- Enhance collaboration and communication between cybersecurity teams to streamline incident resolution processes
- Develop and implement standardized incident response procedures for efficient and effective resolution
- Conduct a comprehensive vulnerability assessment and address identified issues within two weeks
- Increase cybersecurity training completion rate to 90% for all employees
- Conduct regular assessments and evaluations to identify and address any barriers to training completion
- Implement a regular reminder system to notify employees about pending training and deadlines
- Develop engaging online cybersecurity training modules with interactive exercises and gamification elements
- Provide incentives and rewards for employees who complete cybersecurity training on time
More OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to enhance workflow efficiency and productivity
- OKRs to improve mobile app reusability throughout the organization
- OKRs to maximize self-service options for private customers
- OKRs to become the best place to work
- OKRs to enhance user experience for our new ERP system
- OKRs to implement disaster recovery plan with RTO under one hour
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: Complete 2024 OKR cheat sheet
- Blog posts: ODT Blog
- Success metrics: KPIs examples