15 customisable OKR examples for Product Management
What are Product Management OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.
We've tailored a list of OKRs examples for Product Management to help you. You can look at any of the templates below to get some inspiration for your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Product Management OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Feel free to explore our tools:
- Use our free OKR generator
- Use Tability, a complete platform to set and track OKRs and initiatives, including a GPT-4 powered goal generator
Our customisable Product Management OKRs examples
You will find in the next section many different Product Management Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
1. OKRs to successfully launch the Minimum Viable Product for Product Information Management
Successfully launch the Minimum Viable Product for Product Information Management
Release the PIM MVP to at least 100 initial users for beta testing
Finalize MVP of the PIM software for release- Identify and invite 100 initial beta testers
- Deploy MVP to the selected beta testers
- Obtain a 75% positive response rate from initial user testing and feedback
- Develop user-friendly, engaging testing protocols
- Incentivize participants to promote response rates
- Follow-up consistently with participants for feedback
- Complete development of core features for the MVP by 60% progress on the project timeline
- Allocate tasks to the development team
- Review and monitor team's progress regularly
- Define required core features for the MVP
2. OKRs to successfully mentor a novice product manager
- Successfully mentor a novice product manager
- Facilitate the prototyping of at least three product ideas under the mentee's lead
- Set review session for prototype evaluation and feedback
- Schedule meeting to discuss and select three product ideas
- Guide mentee in developing detailed product prototypes
- Develop comprehensive training plan focusing on key product management aspects within two weeks
- Identify key aspects of product management for training
- Finalize and approve training plan within two weeks
- Outline a comprehensive training plan
- By quarter-end, achieve a 90% satisfaction rate, assessed by mentee's feedback
- Provide additional resources to meet mentee needs
- Implement suggested improvements from mentee feedback
- Regularly schedule feedback sessions with all mentees
3. OKRs to improve product management efficiency
- Improve product management efficiency
- Increase customer satisfaction rating by 10% through continuous improvement of product features and functionality
- Implement necessary product updates based on customer feedback to enhance satisfaction
- Analyze survey data to identify areas for improvement in product features and functionality
- Monitor customer satisfaction rating regularly to track progress and make further improvements
- Conduct regular customer surveys to gather feedback on product features and functionality
- Increase cross-functional collaboration by ensuring 90% of product decisions involve inputs from key stakeholders
- Schedule regular cross-functional meetings to discuss and gather input on product decisions
- Create a centralized platform for stakeholders to provide feedback and suggestions on product development
- Implement a process to collect feedback from key stakeholders before finalizing product decisions
- Conduct training sessions to educate team members about the importance of cross-functional collaboration
- Achieve a 15% increase in product revenue by identifying and implementing new monetization strategies
- Track and measure revenue growth after implementing new monetization strategies for optimization
- Conduct market research to identify new consumer needs and preferences
- Collaborate with the product development team to create and implement new revenue-generating features
- Analyze competitor strategies to uncover potential monetization opportunities
- Reduce average time to market by 20% through streamlined product development processes
- Conduct thorough analysis and eliminate non-essential steps from the product development workflow
- Streamline communication channels and establish clear guidelines for efficient information sharing
- Optimize resource allocation and prioritize tasks to minimize bottlenecks in the product development process
- Implement agile project management methodologies and cross-functional collaboration for faster decision-making
4. OKRs to enhance the product management skills of our team
- Enhance the product management skills of our team
- Increase successful project delivery rate by 20%
- Enhance communication and collaboration between teams
- Implement clearer project timelines and benchmarks
- Regularly monitor and adjust project strategies
- Conduct 2 comprehensive product management workshops
- Identify and reserve suitable locations for both workshops
- Develop a comprehensive curriculum for product management
- Schedule experienced speakers to present during workshops
- Complete 5 cross-functional team projects for product management practice
- Review, document and evaluate project results
- Identify and schedule 5 cross-functional team projects
- Assign roles and oversee project execution
5. OKRs to enhance Product Service Management Efficiency
- Enhance Product Service Management Efficiency
- Increase product service team training sessions by 50%
- Schedule additional training sessions accordingly
- Identify current number of weekly training sessions
- Calculate necessary increase to achieve 50% rise
- Implement new software to decrease customer response time by 20%
- Purchase, install, and configure the identified software
- Identify software capable of enhancing customer service response speed
- Train customer service representatives on new software usage
- Improve customer satisfaction rate on product services by 30%
- Update and upgrade product based on customer feedback
- Establish a fast and effective complaint resolution procedure
- Implement regular training programs for customer service staff
6. OKRs to successfully integrate and deploy Productiv SaaS for IT management
- Successfully integrate and deploy Productiv SaaS for IT management
- Train 90% of the IT team on Productiv SaaS application management functionalities
- Identify members of IT team needing Productiv SaaS training
- Secure trainings for Productiv SaaS application management
- Schedule and ensure employees attend the training sessions
- Complete Productiv SaaS integration with existing systems by 75% in the first month
- Develop a comprehensive integration plan for Productiv SaaS
- Initiate the integration of Productiv SaaS with existing systems
- Monitor and evaluate the progress of the integration
- Identify and manage 70% of shadow IT instances using Productiv SaaS
- Deploy Productiv SaaS tool across all company systems
- Conduct a thorough inventory to identify shadow IT instances
- Leverage Productiv reporting to manage identified shadow IT elements
7. OKRs to increase job productivity through effective goal setting and time management
- Increase job productivity through effective goal setting and time management
- Receive positive feedback from supervisor on improved productivity
- Implement strategies or tools to enhance work efficiency
- Request regular performance reviews from supervisor
- Identify areas for productivity improvements during your work day
- Attend time management training and implement strategies
- Apply learned strategies in daily work routine
- Enroll in a time management training course
- Continually assess and adjust strategies for effectiveness
- Achieve 95% completion rate of weekly tasks
- Prioritize tasks based on urgency and importance at the start of the week
- Regularly track task progress throughout the week and adjust plans accordingly
- Allocate specific time frames to each task for focused work sessions
8. OKRs to obtain position as Director of Product
- Obtain position as Director of Product
- Obtain certification in product management
- Enroll in chosen certification program
- Successfully complete coursework and examination
- Research suitable product management certification programs
- Lead cross-functional team in successful product launch
- Assemble cross-functional team from various departments
- Develop comprehensive product launch strategy
- Oversee and guide execution of launch plan
- Receive positive feedback from peers and superiors on product leadership skills
- Earn respect through optimistic and decisive decision-making
- Develop and showcase strong product knowledge regularly
- Actively gather feedback after leading product meetings or presentations
9. OKRs to enhance productivity and reduce stress via effective time management
- Enhance productivity and reduce stress via effective time management
- Incorporate a weekly self-care routine to lower stress levels by 15%
- Schedule set times each week for these activities
- Evaluate stress levels each week to track improvement
- Identify activities that promote relaxation and enjoyment
- Implement a time tracker to record and analyze how time is spent weekly
- Research and select a suitable time tracker software
- Install and set up the time tracker system
- Train staff on how to properly use the time tracker
- Design and follow a structured daily routine, improving task completion by 20%
- Prioritize tasks based on urgency and importance
- Monitor progress and adjust routine as needed
- Create a detailed daily schedule including all essential tasks
10. OKRs to turn users into true fans
- Turn our users into true fans
- Increase usage rate per account from 40% to 70%
- Publish best practice guides to help onboard new users
- Interview 20 customers to understand what's missing for full rollout
- Create drip feed to keep users engage with the product
- Improve NPS score from 25 to 50
- Run UX debt sprint to polish the existing UI
- Schedule 20 customer interviews to understand gaps in features
- Increase our G2 Review score from 4.2 to 4.8
- Read existing reviews and summarize improvement requests
- Tackle top 5 issues mentioned by users
11. OKRs to boost usage rates of our key product among existing customers
- Boost usage rates of our key product among existing customers
- Gather and analyse customer feedback for the product to improve it by 10%
- Implement changes based on the analyzed feedback
- Analyze received feedback for common issues and suggestions
- Send out surveys to customers to collect feedback on the product
- Achieve a 15% increase in product usage among current customers
- Implement a customer engagement campaign via email and social media
- Provide incentives for increased product use, like discounts or rewards
- Enhance product features based on user feedback and announce updates
- Execute 3 product education webinars reaching at least 50% of current customers
- Review webinar attendance and feedback for improvement
- Identify topics that spark customer interest for each webinar
- Market webinars to current customers via email and social media
12. OKRs to eradicate procrastination and bolster productivity for superior daily results
- Eradicate procrastination and bolster productivity for superior daily results
- Increase individually-assessed productivity score by 30% by quarter's end
- Implement time management strategies to boost workflow efficiency
- Encourage regular breaks to maintain focus and motivation
- Set clear, attainable individual performance goals
- Improve task completion rate by 90% compared to previous quarter
- Implement advanced productivity tools to streamline workflow
- Enforce strict deadlines and foster accountability
- Identify and eliminate frequent causes of task interruptions
- Reduce wasted time—defined as unproductive activity—by 50% per week
- Identify and eliminate unnecessary tasks in daily routine
- Use productivity tools to streamline work processes
- Allocate specific time slots for each task
13. OKRs to enhance strategic planning and cut costs in category and product management
- Enhance strategic planning and cut costs in category and product management
- Develop and implement a strategic category plan for 3 top-selling product lines
- Implement the developed plan across each product line
- Identify the three top-selling product lines
- Create a comprehensive strategic category plan
- Increase cost efficiency by improving negotiation skills, saving 15% on supplier contracts
- Enroll in professional negotiation skills workshops
- Establish a targeted savings goal for each contract
- Negotiate supplier contracts effectively to ensure savings
- Implement a new budgeting tool to decrease product development costs by 20%
- Monitor and adjust implementation for efficiency
- Train product development team on chosen tool
- Identify suitable budgeting tools within the market
14. OKRs to increase expertise and execution in product knowledge and implementation
- Increase expertise and execution in product knowledge and implementation
- Implement learned theories in three real-world projects with positive feedback
- Seek out and document positive feedback for modifications
- Select three theories acquired from recent learning to apply
- Implement chosen theories into ongoing real-world projects
- Complete at least two industry-related certifications or courses
- Consistently study to successfully complete the courses or certifications
- Research and list down relevant industry-related certifications or courses
- Enroll in at least two chosen courses or certifications
- Conduct a minimum of four product knowledge sharing sessions with the team
- Schedule dates and times for each session
- Invite team members to each session
- Establish topics for four product knowledge sharing sessions
15. OKRs to increase efficiency and effectiveness of product development through continuous process improvement
- Increase efficiency and effectiveness of product development through continuous process improvement
- Achieve a customer satisfaction rating of 90% by addressing product development pain points and enhancing quality
- Decrease resource wastage by 10% through optimized resource allocation and utilization
- Identify and prioritize areas where resource wastage is currently occurring
- Monitor and track resource usage regularly to ensure ongoing reduction in wastage
- Implement streamlined processes and systems to improve resource allocation and utilization efficiency
- Conduct a thorough assessment of current resource allocation and utilization practices
- Increase the percentage of successful product launches by 15% through improved workflows and collaboration
- Foster cross-functional collaboration through regular team meetings and knowledge sharing sessions
- Conduct a thorough analysis of existing workflows to identify bottlenecks and inefficiencies
- Implement a project management tool to streamline communication and task tracking
- Establish a feedback loop with stakeholders to continuously improve product launch processes
- Reduce product development cycle time by 20% through streamlined processes and automation
Product Management OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tability's audit dashboard will highlight opportunities to improve OKRsTip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tability's check-ins will save you hours and increase transparencyTip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Product Management OKRs in a strategy map
The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using a proper OKR-tracking tool for it.
Tability's Strategy Map makes it easy to see all your org's OKRsIf you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Product Management OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to enhance efficiency of chargeback recovery process
- OKRs to improve the quality of the data
- OKRs to expand market reach by establishing partnerships with five new distributors or resellers
- OKRs to boost incremental revenue generation from CRM channels
- OKRs to reinforce innovation within the finance department operations
- OKRs to successfully migrate virtual machines from Linux 7 to Linux 8
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
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