15 customisable OKR examples for New Market
What are New Market OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
OKRs are quickly gaining popularity as a goal-setting framework. But, it's not always easy to know how to write your goals, especially if it's your first time using OKRs.
To aid you in setting your goals, we have compiled a collection of OKR examples customized for New Market. Take a look at the templates below for inspiration and guidance.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own New Market OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Feel free to explore our tools:
- Use our free OKR generator
- Use Tability, a complete platform to set and track OKRs and initiatives, including a GPT-4 powered goal generator
Our customisable New Market OKRs examples
We've added many examples of New Market Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.
Hope you'll find this helpful!
1. OKRs to launch a high-quality Real Estate focused newsletter
Launch a high-quality Real Estate focused newsletter
Publish 12 engaging, informative articles related to Real Estate
Research hot topics in real estate industry- Write drafts for 12 informative articles
- Edit, proofread, and publish articles
- Gather 250 confirmed subscribers for the newsletter within the quarter
- Design attractive subscription call-to-action buttons
- Offer exclusive content to newsletter subscribers
- Regularly promote the newsletter on social media
- Attract three sponsorships or advertisements specifically for this Real Estate newsletter
- Identify potential sponsors relevant to the real estate industry
- Reach out and pitch to the identified potential sponsors
- Develop a compelling sponsorship proposal for the newsletter
2. OKRs to attract 400 new members to our community
- Attract 400 new members to our community
- Initiate two referral programs leading to 100 more community members
- Follow up and onboard the new community members properly
- Identify potential referral avenues and design two distinct programs
- Promote the referral programs via social media and email marketing
- Improve website conversion rate by 10% to encourage community sign-ups
- Optimize landing page design and layout for user engagement
- Implement clear, compelling calls-to-action towards community sign-up
- Test and improve website loading speed
- Execute 3 targeted marketing campaigns, each attracting a minimum of 100 new members
- Adjust strategies based on captured data to attract new members
- Implement campaigns, tracking their success and reach
- Develop individual strategies for three targeted marketing campaigns
3. OKRs to identify and assess new growth opportunities
- Identify and assess new growth opportunities
- Conduct detailed feasibility studies for identified opportunities to determine viability
- Evaluate viability based on research outcomes
- Identify opportunities for feasibility study
- Perform detailed review of business prospects
- Research and pinpoint 10 potential new market areas for business expansion
- Analyse findings to determine viability for business expansion
- Identify sectors and industries where our business can potentially expand
- Conduct detailed market research on the 10 identified areas
- Develop and present 5 comprehensive business proposals for promising opportunities
- Develop comprehensive proposals for each opportunity
- Prepare presentations for each business proposal
- Identify 5 promising business opportunities for proposal
4. OKRs to enhance the effectiveness and impact of the company newsletter
- Enhance the effectiveness and impact of the company newsletter
- Achieve a 10% click-through rate, reflecting enhanced user interaction
- Optimize website UI/UX for seamless navigation
- Develop engaging content to increase user interest
- Implement A/B testing for effective CTA buttons
- Increase newsletter open rate by 20% through engaging content and subject lines
- Research popular trends to integrate into the newsletter content
- Enhance subject lines with compelling keywords or phrases
- Test various email formats for optimal user engagement
- Grow subscriber count by 15% via targeted promotion and referral program
- Implement a beneficial referral program for members
- Design engaging tailored promotions for existing subscribers
- Regularly analyze and optimize campaign effectiveness
5. OKRs to acquire new potential customers
- Acquire new potential customers
- Increase website traffic by 40% through targeted digital marketing campaigns
- Develop engaging SEO-driven content to increase visibility
- Identify target audience for effective demographic-focused marketing
- Launch paid search and social media ads to drive traffic
- Convert 20% of inbound leads into sales with effective sales strategies
- Develop a well-structured sales pitch targeting specific customer needs
- Train sales team on effective closing techniques
- Implement a follow-up system to re-engage potential customers
- Increase customer engagement on social media platforms by 30%
- Amplify user-generated content sharing
- Expand social media promotions and giveaways
- Develop and implement an interactive content strategy
6. OKRs to grow sales effort in new markets
- Develop a strong presence in <country>
- Achieve 25K MRR in <country>
- 25% of new sales come from <country>
- 10 of top 100 companies in <country> are customers
7. OKRs to boost product visibility and establish success pipeline in new markets
- Boost product visibility and establish success pipeline in new markets
- Raise product awareness by 40% using targeted advertising in selected new markets
- Implement and monitor these targeted advertising campaigns
- Identify potential new markets for targeted advertising efforts
- Develop specific, appealing ads for these selected markets
- Generate a 25% increase in product trial users in new markets
- Launch targeted online ad campaigns in new markets
- Collaborate with influencers popular in potential markets
- Implement a referral program offering incentives for new users
- Secure 10 new, potential business partnerships for product distribution
- Identify suitable companies for potential partnerships
- Reach out to these companies with a business proposal
- Schedule meetings to discuss partnership details
8. OKRs to establish solid groundwork for expansion into new markets
- Establish solid groundwork for expansion into new markets
- Develop tailored expansion strategy for each identified market
- Review and refine strategies based on potential return analysis
- Apply insights to craft unique growth strategies per market
- Conduct comprehensive research on identified markets' characteristics
- Secure financial resources necessary for the initial phase of expansion
- Research potential funding sources and investors
- Submit proposals or applications for funding
- Identify necessary budget for expansion activities
- Identify and analyze potential markets for viability by the quarter-end
- Conduct thorough research on emerging markets and trends
- Analyze the demands and profitability of potential markets
- Present a detailed report on market viability analysis
9. OKRs to expand BDR prospecting efforts into new target markets or industry segments
- Increase BDR prospecting in untapped markets/segments
- Develop customized messaging for each target market/segment
- Identify 3 new markets/segments to target
- Secure at least 2 new clients from the targeted markets/segments
- Increase qualified leads generated from new markets/segments by 20%
10. OKRs to acquire new clients providing a security deposit
- Acquire new clients providing a security deposit
- Improve sales conversion rate by 15% through targeted follow-ups and demonstrations
- Monitor and analyze sales conversion rates regularly
- Identify potential customers for targeted follow-ups
- Plan and execute effective product demonstrations
- Secure 30% of new clients providing a security deposit by optimizing our proposal strategy
- Train team on optimized proposal strategy
- Revise proposals highlighting security deposit benefits
- Implement personalized follow-up for each proposal
- Expand marketing outreach to gain 20% more inquiries about our services
- Develop and launch a targeted social media advertising campaign
- Implement a referral reward program for existing clients
- Collaborate with influencers related to our niche for promotional campaigns
11. OKRs to incrementar la audiencia del newsletter al doble
- Incrementar la audiencia del newsletter al doble
- Conseguir un 30% de aumento en las suscripciones a través de referencias
- Implementar un programa de incentivos para referencias
- Promover el programa de referencias en redes sociales
- Capacitar al equipo de atención al cliente sobre referencias
- Incrementar la tasa de clics en el enlace del newsletter en un 25%
- Diseñar llamadas a la acción convincentes y atractivas
- Segmentar y personalizar el newsletter para cada destinatario
- Mejorar la calidad y relevancia del contenido del newsletter
- Aumentar el número de páginas visitadas del sitio web en un 20%
- Crear contenido atractivo e interactivo para retener a los visitantes
- Promover el sitio web activamente en redes sociales
- Implementar estrategias de SEO para mejorar el ranking de búsqueda
12. OKRs to boost asset growth from new and existing customers
- Boost asset growth from new and existing customers
- Increase new customer along with asset acquisition by 30%
- Streamline onboarding process to increase customer retention
- Implement targeted marketing campaigns to attract new customers
- Promote special offers and incentives for large asset acquisition
- Reduce asset churn rate to less than 5%
- Enhance customer engagement to foster loyalty
- Implement strategies to improve asset longevity
- Identify key causes for high asset churn rate
- Improve existing customer assets growth by 40%
- Enhance brand loyalty program to encourage more purchases
- Improve customer service and relationship management
- Implement cross-selling strategies to promote additional products
13. OKRs to boost subscription to AI Quick Bytes newsletter
- Boost subscription to AI Quick Bytes newsletter
- Secure partnerships with 5 industry influencers for promotional activities
- Identify and create a list of potential industry influencers
- Finalize and sign partnership agreements with chosen influencers
- Approach identified influencers with a partnership proposal
- Implement a referral program with incentives increasing subscriptions by 20%
- Develop an incentive structure to motivate referrals
- Set up a system for tracking referrals and rewarding users
- Communicate referral program to existing subscribers
- Launch 3 social media campaigns to reach a minimum of 20,000 potential subscribers
- Create detailed, engaging content for three social media campaigns
- Initiate and monitor the social media campaigns
- Identify and target 20,000 potential subscribers
14. OKRs to attain 1% client engagement on our new website
- Attain 1% client engagement on our new website
- Achieve a 10% conversion rate of website visitors to active clients
- Offer exclusive incentives for new customers
- Optimize website design for usability and accessibility
- Implement an engaging call to action across all web pages
- Improve user experience leading to 15% increase in average time spent on website
- Enhance site navigation for more user-friendly browsing
- Improve webpage loading speed to reduce wait times
- Add engaging, relevant content to retain user interest
- Increase website traffic by 20% through SEO optimization and digital marketing campaigns
- Implement SEO strategies for higher search engine ranking
- Launch targeted digital marketing campaigns across platforms
- Develop engaging content to attract more visitors
15. OKRs to increase revenue stream for the newspaper's Editorial department
- Increase revenue stream for the newspaper's Editorial department
- Increase ad revenue by 20% through strategic placement and premium ad operations
- Optimize premium ad operations for improved visibility
- Implement A/B testing to maximize ad performance
- Identify top-performing channels for strategic ad placement
- Reduce department's operational overhead by 10% without compromising editorial quality
- Utilize automation tools to streamline routine tasks
- Implement efficient workflow to reduce time and resource wastage
- Review and renegotiate vendor contracts for cost-effectiveness
- Achieve a 15% increase in digital subscription sales by implementing targeted marketing strategies
- Optimize website for conversion rate
- Implement social media targeted ads
- Develop personalized email marketing campaigns
New Market OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tability's audit dashboard will highlight opportunities to improve OKRsTip #2: Commit to weekly OKR check-ins
Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.
Being able to see trends for your key results will also keep yourself honest.
Tability's check-ins will save you hours and increase transparencyTip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your New Market OKRs in a strategy map
The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using a proper OKR-tracking tool for it.
Tability's Strategy Map makes it easy to see all your org's OKRsIf you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More New Market OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to enhance the team's sprint goal attainment and continuous improvement
- OKRs to establish Conditions for Fast Decision-Making Processes
- OKRs to boost enterprise customer attraction to our platform
- OKRs to enhance organizational performance to high-performing standards
- OKRs to enhance data analytics and automate reporting procedures
- OKRs to implement up-to-date IT systems
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
Create more examples in our app
You can use Tability to create OKRs with AI – and keep yourself accountable 👀
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