15 OKR examples for New Market

What are New Market OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

OKRs are quickly gaining popularity as a goal-setting framework. But, it's not always easy to know how to write your goals, especially if it's your first time using OKRs.

To aid you in setting your goals, we have compiled a collection of OKR examples customized for New Market. Take a look at the templates below for inspiration and guidance.

If you want to learn more about the framework, you can read more about the OKR meaning online.

Best practices for managing your New Market OKRs

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tability Insights DashboardTability's audit dashboard will highlight opportunities to improve OKRs

Tip #2: Commit to the weekly check-ins

Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.

Being able to see trends for your key results will also keep yourself honest.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples below). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

Building your own New Market OKRs with AI

While we have some examples below, it's likely that you'll have specific scenarios that aren't covered here. There are 2 options available to you.

Best way to track your New Market OKRs

The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly. Reviewing progress periodically has several advantages:

  • It brings the goals back to the top of the mind
  • It will highlight poorly set OKRs
  • It will surface execution risks
  • It improves transparency and accountability

We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using a proper OKR-tracking tool for it.

A strategy map in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

New Market OKRs templates

We've covered most of the things that you need to know about setting good OKRs and tracking them effectively. It's now time to give you a series of templates that you can use for inspiration!

We've added many examples of New Market Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.

Hope you'll find this helpful!

OKRs to attract 400 new members to our community

  • ObjectiveAttract 400 new members to our community
  • Key ResultInitiate two referral programs leading to 100 more community members
  • TaskFollow up and onboard the new community members properly
  • TaskIdentify potential referral avenues and design two distinct programs
  • TaskPromote the referral programs via social media and email marketing
  • Key ResultImprove website conversion rate by 10% to encourage community sign-ups
  • TaskOptimize landing page design and layout for user engagement
  • TaskImplement clear, compelling calls-to-action towards community sign-up
  • TaskTest and improve website loading speed
  • Key ResultExecute 3 targeted marketing campaigns, each attracting a minimum of 100 new members
  • TaskAdjust strategies based on captured data to attract new members
  • TaskImplement campaigns, tracking their success and reach
  • TaskDevelop individual strategies for three targeted marketing campaigns

OKRs to identify and assess new growth opportunities

  • ObjectiveIdentify and assess new growth opportunities
  • Key ResultConduct detailed feasibility studies for identified opportunities to determine viability
  • TaskEvaluate viability based on research outcomes
  • TaskIdentify opportunities for feasibility study
  • TaskPerform detailed review of business prospects
  • Key ResultResearch and pinpoint 10 potential new market areas for business expansion
  • TaskAnalyse findings to determine viability for business expansion
  • TaskIdentify sectors and industries where our business can potentially expand
  • TaskConduct detailed market research on the 10 identified areas
  • Key ResultDevelop and present 5 comprehensive business proposals for promising opportunities
  • TaskDevelop comprehensive proposals for each opportunity
  • TaskPrepare presentations for each business proposal
  • TaskIdentify 5 promising business opportunities for proposal

OKRs to enhance the effectiveness and impact of the company newsletter

  • ObjectiveEnhance the effectiveness and impact of the company newsletter
  • Key ResultAchieve a 10% click-through rate, reflecting enhanced user interaction
  • TaskOptimize website UI/UX for seamless navigation
  • TaskDevelop engaging content to increase user interest
  • TaskImplement A/B testing for effective CTA buttons
  • Key ResultIncrease newsletter open rate by 20% through engaging content and subject lines
  • TaskResearch popular trends to integrate into the newsletter content
  • TaskEnhance subject lines with compelling keywords or phrases
  • TaskTest various email formats for optimal user engagement
  • Key ResultGrow subscriber count by 15% via targeted promotion and referral program
  • TaskImplement a beneficial referral program for members
  • TaskDesign engaging tailored promotions for existing subscribers
  • TaskRegularly analyze and optimize campaign effectiveness

OKRs to grow sales effort in new markets

  • ObjectiveDevelop a strong presence in <country>
  • Key ResultAchieve 25K MRR in <country>
  • Key Result25% of new sales come from <country>
  • Key Result10 of top 100 companies in <country> are customers

OKRs to boost product visibility and establish success pipeline in new markets

  • ObjectiveBoost product visibility and establish success pipeline in new markets
  • Key ResultRaise product awareness by 40% using targeted advertising in selected new markets
  • TaskImplement and monitor these targeted advertising campaigns
  • TaskIdentify potential new markets for targeted advertising efforts
  • TaskDevelop specific, appealing ads for these selected markets
  • Key ResultGenerate a 25% increase in product trial users in new markets
  • TaskLaunch targeted online ad campaigns in new markets
  • TaskCollaborate with influencers popular in potential markets
  • TaskImplement a referral program offering incentives for new users
  • Key ResultSecure 10 new, potential business partnerships for product distribution
  • TaskIdentify suitable companies for potential partnerships
  • TaskReach out to these companies with a business proposal
  • TaskSchedule meetings to discuss partnership details

OKRs to expand BDR prospecting efforts into new target markets or industry segments

  • ObjectiveIncrease BDR prospecting in untapped markets/segments
  • Key ResultDevelop customized messaging for each target market/segment
  • Key ResultIdentify 3 new markets/segments to target
  • Key ResultSecure at least 2 new clients from the targeted markets/segments
  • Key ResultIncrease qualified leads generated from new markets/segments by 20%

OKRs to incrementar la audiencia del newsletter al doble

  • ObjectiveIncrementar la audiencia del newsletter al doble
  • Key ResultConseguir un 30% de aumento en las suscripciones a través de referencias
  • TaskImplementar un programa de incentivos para referencias
  • TaskPromover el programa de referencias en redes sociales
  • TaskCapacitar al equipo de atención al cliente sobre referencias
  • Key ResultIncrementar la tasa de clics en el enlace del newsletter en un 25%
  • TaskDiseñar llamadas a la acción convincentes y atractivas
  • TaskSegmentar y personalizar el newsletter para cada destinatario
  • TaskMejorar la calidad y relevancia del contenido del newsletter
  • Key ResultAumentar el número de páginas visitadas del sitio web en un 20%
  • TaskCrear contenido atractivo e interactivo para retener a los visitantes
  • TaskPromover el sitio web activamente en redes sociales
  • TaskImplementar estrategias de SEO para mejorar el ranking de búsqueda

OKRs to attain 1% client engagement on our new website

  • ObjectiveAttain 1% client engagement on our new website
  • Key ResultAchieve a 10% conversion rate of website visitors to active clients
  • TaskOffer exclusive incentives for new customers
  • TaskOptimize website design for usability and accessibility
  • TaskImplement an engaging call to action across all web pages
  • Key ResultImprove user experience leading to 15% increase in average time spent on website
  • TaskEnhance site navigation for more user-friendly browsing
  • TaskImprove webpage loading speed to reduce wait times
  • TaskAdd engaging, relevant content to retain user interest
  • Key ResultIncrease website traffic by 20% through SEO optimization and digital marketing campaigns
  • TaskImplement SEO strategies for higher search engine ranking
  • TaskLaunch targeted digital marketing campaigns across platforms
  • TaskDevelop engaging content to attract more visitors

OKRs to increase revenue stream for the newspaper's Editorial department

  • ObjectiveIncrease revenue stream for the newspaper's Editorial department
  • Key ResultIncrease ad revenue by 20% through strategic placement and premium ad operations
  • TaskOptimize premium ad operations for improved visibility
  • TaskImplement A/B testing to maximize ad performance
  • TaskIdentify top-performing channels for strategic ad placement
  • Key ResultReduce department's operational overhead by 10% without compromising editorial quality
  • TaskUtilize automation tools to streamline routine tasks
  • TaskImplement efficient workflow to reduce time and resource wastage
  • TaskReview and renegotiate vendor contracts for cost-effectiveness
  • Key ResultAchieve a 15% increase in digital subscription sales by implementing targeted marketing strategies
  • TaskOptimize website for conversion rate
  • TaskImplement social media targeted ads
  • TaskDevelop personalized email marketing campaigns

OKRs to boost new customer revenue on Amazon by 50%

  • ObjectiveBoost new customer revenue on Amazon by 50%
  • Key ResultElevate average customer transaction amount by 15% via upselling techniques
  • TaskIntroduce loyalty programs incentivizing larger transactions
  • TaskTrain staff in persuasive upselling and cross-selling techniques
  • TaskImplement product bundles to encourage higher-priced purchases
  • Key ResultIncrease advertising campaign conversion rate by 30%
  • TaskDesign and implement new conversion-focused ad content
  • TaskAnalyze conversion data to identify improvement areas
  • TaskReview and refine existing ad targeting strategy
  • Key ResultGrow new customer base by 20% through targeted marketing strategies
  • TaskImplement and monitor marketing efforts regularly
  • TaskDevelop tailored marketing strategies for identified audience
  • TaskIdentify target audience for the product or service

OKRs to increase new offering adoption to 50% of our userbase

  • ObjectiveIncrease new offering adoption to 50% of our userbase
  • Key ResultImprove onboarding experience to increase user engagement with the new offering
  • TaskCollect and analyze user feedback to continuously improve and refine the onboarding experience
  • TaskOffer personalized support and assistance to address any user concerns or queries
  • TaskSimplify the onboarding process for a smooth and user-friendly experience
  • TaskProvide interactive tutorials and guides to educate users about the new offering
  • Key ResultIncrease user awareness of the new offering through targeted marketing campaigns
  • TaskUtilize various advertising channels, such as social media and email marketing, to reach targeted audience effectively
  • TaskDevelop a compelling marketing message highlighting the unique benefits of the new offering
  • TaskIdentify and target specific customer segments most likely to be interested in the new offering
  • TaskMeasure the success of marketing campaigns through relevant metrics to optimize future efforts
  • Key ResultIncrease conversion rate by driving more users to complete the registration process
  • TaskOptimize the registration form to improve user experience and minimize drop-offs
  • TaskImplement a user-friendly reminder system to encourage users to complete the registration
  • TaskIncrease visibility and promotion of registration process through targeted marketing strategies
  • TaskOffer rewards or incentives to motivate users to complete the registration process
  • Key ResultAchieve a customer satisfaction score of at least 4.5 out of 5 through feedback surveys
  • TaskImplement a post-purchase feedback system to gather customer satisfaction data
  • TaskImplement customer satisfaction incentives to encourage participation in feedback surveys
  • TaskTrain customer service team to ensure excellent communication and problem-solving skills
  • TaskAnalyze feedback data regularly to identify areas for improvement and address customer concerns

OKRs to successfully penetrate and gain market share in a new market

  • ObjectiveSuccessfully penetrate and gain market share in a new market
  • Key ResultAcquire 100 new customers through effective lead generation strategies in the new market
  • TaskDevelop compelling lead magnets tailored to the needs and preferences of potential customers
  • TaskImplement targeted online advertising campaigns to capture the attention of the new market
  • TaskBuild strategic partnerships and collaborations to expand reach and attract new customers
  • TaskConduct market research to identify target audience and demographics in the new market
  • Key ResultGenerate $500,000 in revenue from sales of the new product in the new market
  • TaskEstablish partnerships or distribution channels to reach a wider audience in the new market
  • TaskDevelop a comprehensive marketing strategy to effectively promote the new product
  • TaskConduct market research to identify potential customers and understand their needs
  • TaskMonitor sales data and adjust pricing or strategies accordingly to maximize revenue
  • Key ResultIncrease brand awareness by achieving 50,000 impressions through targeted advertising campaigns
  • Key ResultAchieve a customer satisfaction rating of 90% or higher through post-purchase surveys

OKRs to expand market reach by establishing partnerships with five new distributors or resellers

  • ObjectiveIncrease distribution partnerships to expand market reach
  • Key ResultSecure agreements with 5 new distributors
  • Key ResultIncrease brand visibility in new markets through joint marketing efforts with distribution partners
  • Key ResultDevelop and implement a comprehensive onboarding plan for new distribution partners
  • Key ResultIncrease sales revenue from new distribution partnerships by 30%

OKRs to drive 110% growth in MRR for our new product

  • ObjectiveDrive 110% growth in MRR for our new product
  • Key ResultEnhance customer retention rate for the new product by 15%
  • Key ResultAchieve a 10% increase in average revenue per customer for the new product
  • TaskAnalyze pricing strategy and competitive landscape to optimize product pricing for maximum revenue
  • TaskConduct market research to identify key customer segments and their willingness to pay
  • TaskDevelop targeted marketing campaigns to increase product adoption and upsell opportunities
  • TaskProvide additional training and resources to sales team to effectively communicate product value
  • Key ResultGenerate a 30% growth in upsell and cross-sell revenue from the new product
  • TaskDevelop targeted marketing campaigns to promote the upsell and cross-sell options of the new product
  • TaskImplement customer feedback mechanisms to continuously improve upsell and cross-sell strategies for the new product
  • TaskTrain sales teams on effectively presenting and selling the upsell and cross-sell options for the new product
  • TaskConduct thorough market research to identify potential upsell and cross-sell opportunities for the new product
  • Key ResultIncrease the number of paying customers for the new product by 20%
  • TaskImplement targeted online advertising to reach a wider audience
  • TaskOffer enticing promotional discounts to encourage immediate purchase
  • TaskLeverage social media platforms for customer engagement and word-of-mouth marketing
  • TaskEnhance product features and benefits to increase perceived value

OKRs to build strategic partnerships to reach new audiences and drive customer acquisition

  • ObjectiveExpand customer acquisition through strategic partnerships
  • Key ResultAchieve a 20% increase in revenue from converted partnership leads
  • Key ResultEstablish 5 new partnerships with relevant brands in our industry
  • Key ResultIncrease website traffic by 30% through partnership-driven promotions
  • Key ResultGenerate 100 new leads by leveraging partner networks and referrals

More New Market OKR templates

We have more templates to help you draft your team goals and OKRs.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.