A starting point for clearer priorities and measurable progress. Make the targets your own.
Increase website traffic by 40% through targeted digital marketing campaigns
Convert 20% of inbound leads into sales with effective sales strategies
Increase customer engagement on social media platforms by 30%
Set your baseline. Check where you are today, then choose targets that stretch your team.
Agree on ownership. Give each key result a clear owner and a source of data.
Check in every week. Review the numbers, share confidence, and decide what needs attention.
A machine-readable version of this example for a script or AI assistant.
Team OKR example
Suggested timeframe: Set with your team
1 objective · 3 key results
Example targets. Adapt to your baseline before you start.---
title: Acquire new potential customers
objectives:
- title: Acquire new potential customers
outcomes:
- title: Increase website traffic by 40% through targeted digital marketing campaigns
from: 0.0
to: 100.0
score_format: _number_%
initiatives:
- title: Develop engaging SEO-driven content to increase visibility
- title: Identify target audience for effective demographic-focused marketing
- title: Launch paid search and social media ads to drive traffic
- title: Convert 20% of inbound leads into sales with effective sales strategies
from: 0.0
to: 100.0
score_format: _number_%
initiatives:
- title: Develop a well-structured sales pitch targeting specific customer needs
- title: Train sales team on effective closing techniques
- title: Implement a follow-up system to re-engage potential customers
- title: Increase customer engagement on social media platforms by 30%
from: 0.0
to: 100.0
score_format: _number_%
initiatives:
- title: Amplify user-generated content sharing
- title: Expand social media promotions and giveaways
- title: Develop and implement an interactive content strategy
Substantially increase overall revenue
Successfully penetrate and gain market share in a new market
Increase demo scheduling efficiency through inbound leads