4 customisable OKR examples for Sponsorship

What are Sponsorship OKRs?

The OKR acronym stands for Objectives and Key Results. It's a goal-setting framework that was introduced at Intel by Andy Grove in the 70s, and it became popular after John Doerr introduced it to Google in the 90s. OKRs helps teams has a shared language to set ambitious goals and track progress towards them.

Formulating strong OKRs can be a complex endeavor, particularly for first-timers. Prioritizing outcomes over projects is crucial when developing your plans.

To aid you in setting your goals, we have compiled a collection of OKR examples customized for Sponsorship. Take a look at the templates below for inspiration and guidance.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own Sponsorship OKRs with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.

Feel free to explore our tools:

Our customisable Sponsorship OKRs examples

You will find in the next section many different Sponsorship Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).

Hope you'll find this helpful!

1OKRs to increase the volume and quality of event sponsorships

  • ObjectiveIncrease the volume and quality of event sponsorships
  • Key ResultImprove sponsorship satisfaction rate by 25% as per feedback survey
  • TaskInitiate regular update meetings on event status
  • TaskImplement survey suggestions to enhance sponsor benefits
  • TaskDevelop a personalized communication plan for each sponsor
  • Key ResultAchieve a 20% increase in funds from existing sponsorship contracts
  • TaskStrengthen relationships with consistent communication
  • TaskDemonstrate value through positive promotion and recognition
  • TaskNegotiate improved terms with current sponsors
  • Key ResultSecure 10 new sponsorships from industry-relevant companies
  • TaskInitiate outreach and negotiations for sponsorship
  • TaskCreate compelling pitch tailored to each potential sponsor
  • TaskResearch and identify potential industry-relevant sponsors

2OKRs to improve promotion and sponsorship package development

  • ObjectiveImprove promotion and sponsorship package development
  • Key ResultSecure sponsorship agreement with at least one new major partner
  • TaskNegotiate an agreement that aligns with both parties' goals and finalize the partnership
  • TaskCreate a compelling sponsorship proposal that showcases the benefits for potential partners
  • TaskConduct targeted outreach to the identified major partners for sponsorship opportunities
  • TaskDevelop a list of potential major partners in the target industry
  • Key ResultEnhance the promotion package by incorporating innovative and attractive elements
  • TaskIncorporate interactive elements in promotion package to engage target audience
  • TaskResearch innovative promotional strategies and identify effective and attractive elements
  • TaskTest different promotional elements with focus groups to determine effectiveness and attractiveness
  • TaskCollaborate with design team to create visually appealing promotional materials
  • Key ResultIncrease the number of potential sponsors contacted by 20%
  • TaskCollaborate with sales team to identify and reach out to potential sponsors
  • TaskImplement a monthly email outreach campaign targeting potential sponsors
  • TaskUtilize social media platforms to engage and contact new potential sponsors
  • TaskAttend relevant industry events to network and connect with potential sponsors
  • Key ResultTrack and achieve a 15% increase in sponsorship revenue compared to the previous quarter
  • TaskDevelop a targeted marketing campaign to promote sponsorship opportunities to potential sponsors
  • TaskEstablish regular communication with existing sponsors to explore opportunities for increased sponsorship contributions
  • TaskAnalyze and adapt sponsorship package to make it more appealing to potential sponsors
  • TaskResearch and identify potential new sponsors in relevant industries

3OKRs to launch a high-quality Real Estate focused newsletter

  • ObjectiveLaunch a high-quality Real Estate focused newsletter
  • Key ResultPublish 12 engaging, informative articles related to Real Estate
  • TaskResearch hot topics in real estate industry
  • TaskWrite drafts for 12 informative articles
  • TaskEdit, proofread, and publish articles
  • Key ResultGather 250 confirmed subscribers for the newsletter within the quarter
  • TaskDesign attractive subscription call-to-action buttons
  • TaskOffer exclusive content to newsletter subscribers
  • TaskRegularly promote the newsletter on social media
  • Key ResultAttract three sponsorships or advertisements specifically for this Real Estate newsletter
  • TaskIdentify potential sponsors relevant to the real estate industry
  • TaskReach out and pitch to the identified potential sponsors
  • TaskDevelop a compelling sponsorship proposal for the newsletter

4OKRs to successfully raise $2M at an upcoming fundraising event

  • ObjectiveSuccessfully raise $2M at an upcoming fundraising event
  • Key ResultObtain corporate sponsorships adding to $750K
  • TaskIdentify potential corporations interested in sponsoring your organization
  • TaskCraft a dynamic, tailored sponsorship proposal for each corporation
  • TaskArrange meetings to pitch sponsorship opportunities and benefits
  • Key ResultSecure pledges from 10 major donors contributing $500K collectively
  • TaskIdentify and list potential major donors
  • TaskFacilitate meetings to discuss pledges
  • TaskDevelop personalized proposals for each donor
  • Key ResultAttract 1,000 event attendees at $500 donation per ticket
  • TaskLeverage partnerships for greater visibility and reach
  • TaskDevelop targeted marketing strategies to reach potential donors
  • TaskOrganize high-value perks and incentives for attendees

Sponsorship OKR best practices to boost success

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tability Insights DashboardTability's audit dashboard will highlight opportunities to improve OKRs

Tip #2: Commit to weekly OKR check-ins

Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.

Being able to see trends for your key results will also keep yourself honest.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to turn your Sponsorship OKRs in a strategy map

OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:

  • It brings the goals back to the top of the mind
  • It will highlight poorly set OKRs
  • It will surface execution risks
  • It improves transparency and accountability

We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using a proper OKR-tracking tool for it.

A strategy map in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Sponsorship OKR templates

We have more templates to help you draft your team goals and OKRs.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.

Create more examples in our app

You can use Tability to create OKRs with AI – and keep yourself accountable 👀

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