6 customisable OKR examples for Referral Program

What are Referral Program OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Formulating strong OKRs can be a complex endeavor, particularly for first-timers. Prioritizing outcomes over projects is crucial when developing your plans.

We've tailored a list of OKRs examples for Referral Program to help you. You can look at any of the templates below to get some inspiration for your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own Referral Program OKRs with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.

Feel free to explore our tools:

Our customisable Referral Program OKRs examples

You'll find below a list of Objectives and Key Results templates for Referral Program. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.

Hope you'll find this helpful!

1. OKR to increase number of signups through referral program

  • ObjectiveIncrease number of signups through referral program
  • Key ResultLaunch an incentivized referral program resulting in 15% more referral signups
  • TaskMonitor, track, and optimize referral program regularly
  • TaskDevelop a structured, appealing referral program
  • TaskPromote incentive referrals through engaging marketing campaigns
  • Key ResultBoost referral signups by 20% compared to last quarter's numbers
  • TaskImplement a reward system for successful referrals
  • TaskLaunch a referral-focused email marketing campaign
  • TaskImprove visibility of referral program on website
  • Key ResultImplement a system for tracking each referral signup accurately
  • TaskTest the system thoroughly and adjust for accuracy
  • TaskIdentify suitable tracking software for referral signups
  • TaskSet up the tracking system for accurate data collection

2. OKR to improve user acquisition through targeted referral programs

  • ObjectiveIncrease user acquisition through targeted referral programs
  • Key ResultAnalyze referral data to optimize and improve future campaigns
  • Key ResultLaunch 3 new referral campaigns with personalized incentives
  • Key ResultIncrease referral conversion rate by 20% through A/B testing
  • Key ResultAchieve 50% growth in referred users compared to last quarter

3. OKR to develop a new in-product referrals program

  • ObjectiveDevelop a new in-product referrals program
  • Key ResultImprove onboarding of referred users to keep conversion above 40%
  • Key ResultGet 3 referrals per customers on average across all accounts
  • TaskIdentify opportunities for network effects
  • Key ResultGet 60% of new customer accounts to refer at least one other customer
  • TaskAdd referral step in the onboarding drip feed
  • TaskCreate incentive to reward customers for referring users

4. OKR to increase player base by 20%

  • ObjectiveIncrease player base by 20%
  • Key ResultPartner with an influencer with a gamer following to enhance brand exposure
  • TaskCollaborate on brand-promotion content for influencer to share
  • TaskReach out to chosen influencer for potential partnership agreement
  • TaskIdentify relevant influencers with a substantial gamer following
  • Key ResultDevelop and roll out a referral program to acquire 1000 new players
  • TaskDesign a referral program incentivizing current players to invite friends
  • TaskImplement a marketing campaign promoting the referral program
  • TaskTest the referral program on a smaller sample first
  • Key ResultLaunch two engaging marketing campaigns on social media platforms
  • TaskDesign and create compelling visuals for each marketing campaign
  • TaskSchedule and post campaigns on desired social media platforms
  • TaskEstablish target demographics and optimize content for them

5. OKR to boost revenue from existing customer base

  • ObjectiveBoost revenue from existing customer base
  • Key ResultImprove repeat purchase rate by 10% by enhancing customer service initiatives
  • TaskOffer personalized customer support for product inquiries
  • TaskIntroduce a loyalty program incentivizing repeat purchases
  • TaskImplement post-purchase follow-up communication
  • Key ResultRaise average order size by 15% through strategic upselling efforts
  • TaskTrain staff on effective and personalized upselling techniques
  • TaskIntroduce tiered pricing to incentivize higher spending
  • TaskImplement product bundling to encourage larger purchases
  • Key ResultImplement incentive program to increase referrals leading to actual purchases by 20%
  • TaskDevelop a compelling referral incentive program
  • TaskPromote the referral program through various channels
  • TaskTrack and measure program's impact on purchases

6. OKR to boost trading volume by 30%

  • ObjectiveBoost trading volume by 30%
  • Key ResultRaise daily active traders by 25% to increase overall trading activity
  • TaskEnhance user interface for smoother trading experience
  • TaskImplement engaging training webinars for potential traders
  • TaskLaunch a referral incentive program for current active traders
  • Key ResultIncrease daily trades per active trader by 10% by enhancing trading platform UX/UI
  • TaskImplement recommendations for UX/UI enhancements
  • TaskMonitor and evaluate trading activity post-implementation
  • TaskPerform user testing for existing trading platform UX/UI
  • Key ResultImplement a referral program resulting in a 15% trader increase
  • TaskCreate a marketing campaign promoting the program
  • TaskDevelop criteria for customer referral rewards program
  • TaskIntegrate referral system into current trading platform

Best practices for managing your Referral Program OKRs

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide πŸ‘‡

Tip #1: Limit the number of key results

Focus can only be achieve by limiting the number of competing priorities. It is crucial that you take the time to identify where you need to move the needle, and avoid adding business-as-usual activities to your OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tability Insights DashboardTability's audit dashboard will highlight opportunities to improve OKRs

Tip #2: Commit to the weekly check-ins

Having good goals is only half the effort. You'll get significant more value from your OKRs if you commit to a weekly check-in process.

Being able to see trends for your key results will also keep yourself honest.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

Best way to track your Referral Program OKRs

Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:

  • It brings the goals back to the top of the mind
  • It will highlight poorly set OKRs
  • It will surface execution risks
  • It improves transparency and accountability

Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.

A strategy map in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Referral Program OKR templates

We have more templates to help you draft your team goals and OKRs.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.

Create more examples in our app

You can use Tability to create OKRs with AI – and keep yourself accountable πŸ‘€

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