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10 OKR examples for Content Quality

What are Content Quality OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Writing good OKRs can be hard, especially if it's your first time doing it. You'll need to center the focus of your plans around outcomes instead of projects.

We have curated a selection of OKR examples specifically for Content Quality to assist you. Feel free to explore the templates below for inspiration in setting your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own Content Quality OKRs with AI

Using Tability AI to draft complete strategies in seconds

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here.

You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.

See it in action in the video below 👇

Using the AI generator, you can:

  • Chat with an AI to draft your goals
  • Ask questions or provide feedback to refine the OKRs
  • Import the suggestion in an editor designed for goal setting
  • Switch back to a goal-tracking view in 1-click

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Using the free OKR generator to get a quick template

If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.

Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.

Our Content Quality OKRs examples

You will find in the next section many different Content Quality Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).

Hope you'll find this helpful!

1OKRs to enhance content quality to align with updated guidelines

  • ObjectiveEnhance content quality to align with updated guidelines
  • KRIncrease guideline-adherence in updated content by 90% measured through internal assessments
  • TaskImplement regular internal assessments for content update
  • TaskConduct training on guideline adherence
  • TaskDevelop feedback mechanism for content contributors
  • KRConduct a comprehensive review of all content by week 3
  • TaskAllocate specific review tasks to team members
  • TaskCompile all content for review by end of week 1
  • TaskComplete all reviews and edits by end of week 3
  • KRIdentify and correct 75% of non-compliant content items by week 5
  • TaskIdentify non-compliant content within available resources
  • TaskAnalyze and categorize identified non-compliant content
  • TaskImplement corrections for 75% of identified non-compliant content
Tability

2OKRs to elevate content quality across all social platforms

  • ObjectiveElevate content quality across all social platforms
  • KRIncrease average engagement rate per post by 20%
  • TaskCreate content targeting audience interests and preferences
  • TaskInitiate interactive activities like poll or contest
  • TaskBoost posts with high engagement rates
  • KRImplement a rigorous content review process leading to 100% checked posts
  • TaskDevelop comprehensive content guidelines and review checklist
  • TaskEstablish quality control with routine audits
  • TaskDesignate and train content review team
  • KRReduce content-related complaints and reports by 30%
  • TaskImplement regular content quality checks
  • TaskProvide user-friendly reporting mechanisms
  • TaskImprove content moderation with AI and manual strategies

3OKRs to enhance lead generation by delivering high-quality content

  • ObjectiveEnhance lead generation by delivering high-quality content
  • KRImprove content engagement metrics by 30% to gain a qualified audience
  • TaskShare content regularly on all social media platforms
  • TaskDevelop engaging, high-quality content targeting user interests
  • TaskEnhance SEO practices to secure higher organic search results
  • KRPublish 20% more high-quality, lead-generating content pieces to capture prospective leads
  • TaskAssign more resources to content production
  • TaskIdentify topics that resonate with our target audience
  • TaskTest and refine lead-generation strategies
  • KRIncrease monthly MQLs by 25% through leveraging SEO in content creation

4OKRs to enhance quality and reach of written content at TechnoStruct Academy

  • ObjectiveEnhance quality and reach of written content at TechnoStruct Academy
  • KRIncrease weekly content output by 25% without compromising quality
  • TaskPrioritize content production within your weekly schedule
  • TaskOrganize and streamline content creation process
  • TaskInvest in automation tools for efficiency
  • KRAchieve a 20% increase in reader engagement metrics
  • TaskImplement a user-friendly comment section
  • TaskDevelop and implement a personalized content recommendation system
  • TaskIncrease frequency of engaging, interactive posts
  • KRReceive positive feedback on 90% of content published
  • TaskConsistently create high-quality, engaging content
  • TaskRegularly solicit reader feedback to make improvements
  • TaskImplement changes based on received feedback swiftly

5OKRs to successfully complete 80% of the content project

  • ObjectiveSuccessfully complete 80% of the content project
  • KREnhance content quality by getting two positive feedback per week from the editor
  • TaskRequest feedback after implementing changes
  • TaskIncorporate editor's suggested changes in content
  • TaskSubmit articles regularly for the editor's review
  • KRDecrease project revision rate by 15% through careful drafting and editing
  • TaskTrain staff on meticulous proofreading techniques
  • TaskIncrease frequency of project editing cycles
  • TaskImplement stringent project drafting protocols
  • KRIncrease daily writing output by 20% to fast-track the project
  • TaskEnhance writing efficiency through training/tools
  • TaskLimit distractions during writing periods
  • TaskAllocate more daily hours exclusively to writing tasks

6OKRs to improve the quality and relevancy of content through comprehensive revisions

  • ObjectiveImprove the quality and relevancy of content through comprehensive revisions
  • KRRaise positive reader feedback on revised content by 25%
  • TaskInclude a call-to-action encouraging readers to leave feedback
  • TaskEnhance content quality through professional proofreading and editing
  • TaskImplement surveys to collect readers' opinions on revisions
  • KRIncrease peer reviews per article by 30% to ensure thorough evaluation
  • TaskImprove training for potential reviewers
  • TaskDevelop and implement a new, incentivized peer-review policy
  • TaskMandate additional reviews during article submission procedure
  • KRReduce average article revision time by 20% without compromising quality
  • TaskUtilize article review templates to streamline process
  • TaskImplement time-management training for article review team
  • TaskAutomate revising process using language editing software

7OKRs to increase LinkedIn brand engagement

  • ObjectiveIncrease LinkedIn brand engagement
  • KREnhance shares of LinkedIn posts by 30% within the quarter
  • TaskImprove post content quality, incorporating engaging visuals and compelling text
  • TaskIncrease frequency of shares with networking connections and groups
  • TaskUtilize LinkedIn's analytic tools to monitor post performance
  • KRAchieve a 20% rise in comments on LinkedIn posts by next quarter
  • TaskPromptly respond to and interact with commenters
  • TaskIncrease posting frequency and share relevant, engaging content
  • TaskUse popular and trending hashtags in posts
  • KRAchieve a 10% increase in LinkedIn page followers by quarter end
  • TaskImplement a targeted LinkedIn ad campaign to attract followers
  • TaskPromote LinkedIn page on other social media platforms
  • TaskRegularly post high-quality, engaging content

8OKRs to consistently publish high-quality content aligned with audience needs

  • ObjectiveIncrease audience engagement through high-quality content
  • KRAchieve a minimum of X% engagement rate on all social media platforms
  • KRImplement X new content formats to diversify and expand our audience reach
  • KRIncrease website traffic by X% through SEO optimization
  • KRIncrease email open rates by X% through personalized and segmented email campaigns
Tability

9OKRs to elevate campaign quality and maintain consistency across all platforms

  • ObjectiveElevate campaign quality and maintain consistency across all platforms
  • KRObtain a 90% satisfaction score from client feedback on campaign aesthetics
  • TaskRegularly update and refine the aesthetic details as per client needs
  • TaskImplement client’s suggestions and feedback in the designs
  • TaskHold brainstorming sessions about campaign's visual design improvements
  • KRIncrease campaign engagement rate by 25% on all platforms
  • TaskEnhance targeting efforts to reach core demographic
  • TaskUtilize A/B testing to optimize engagement
  • TaskImplement diverse content strategy across all platforms
  • KRLaunch a minimum of 5 campaigns per platform, each exceeding previous conversion rates
  • TaskMonitor and optimize campaigns to surpass old rates
  • TaskCreate 5 unique campaigns for each platform
  • TaskIdentify successful past campaigns for benchmarking

10OKRs to increase high-quality backlinks for improved domain authority

  • ObjectiveBoost domain authority by acquiring high-quality backlinks
  • KRSecure backlinks from at least 10 new high-authority websites
  • KRAchieve 50% increase in referral traffic through link building efforts
  • KRIncrease organic search traffic by 15% with new backlink acquisition
  • KRMonitor and track domain authority improvement using reliable metrics

Content Quality OKR best practices

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tip #2: Commit to weekly OKR check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to track your Content Quality OKRs

The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly. Reviewing progress periodically has several advantages:

  • It brings the goals back to the top of the mind
  • It will highlight poorly set OKRs
  • It will surface execution risks
  • It improves transparency and accountability

Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.

A strategy map in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Content Quality OKR templates

We have more templates to help you draft your team goals and OKRs.