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OKR template to enhance lead generation by delivering high-quality content

public-lib · Published 5 months ago

The OKR aims to enhance lead generation by delivering high-quality content. Objectives include boosting content engagement metrics by 30% to attract a qualified audience. To achieve this, initiatives to be focused upon include sharing content regularly on various social media platforms, creating engaging content that targets user interests, and enhancing SEO practices to achieve higher organic search results.

The second objective is to publish 20% more high-quality, lead-generating content to capture prospective leads. Initiatives for this include assigning more resources for content production, identifying topics that align with the target audience’s interests, and testing and refining lead-generation strategies.

The last objective of the OKR is to increase monthly Marketing Qualified Leads (MQLs) by 25% through leveraging SEO in content creation. It signifies the importance given to SEO, used as a means to increase visibility, attract leads and eventually increase MQLs. There are no specific initiatives for this objective in the YML.

Overall, the OKR focuses on delivering high-quality content to enhance lead generation, improve engagement metrics, increase high-quality content pieces and boost MQLs through effective use of SEO practices in content creation.
  • ObjectiveObjectiveEnhance lead generation by delivering high-quality content
  • Key ResultKRImprove content engagement metrics by 30% to gain a qualified audience
  • TaskShare content regularly on all social media platforms
  • TaskDevelop engaging, high-quality content targeting user interests
  • TaskEnhance SEO practices to secure higher organic search results
  • Key ResultKRPublish 20% more high-quality, lead-generating content pieces to capture prospective leads
  • TaskAssign more resources to content production
  • TaskIdentify topics that resonate with our target audience
  • TaskTest and refine lead-generation strategies
  • Key ResultKRIncrease monthly MQLs by 25% through leveraging SEO in content creation
Use in Tability

How to edit and track OKRs with Tability

You'll probably want to edit the examples in this post, and Tability is the perfect tool for it.

Tability is an AI-powered platform that helps teams set better goals, monitor execution, and get help to achieve their objectives faster.

With Tability you can:

  • Use AI to draft a complete set of OKRs in seconds
  • Connect your OKRs and team goals to your project
  • Automate reporting with integrations and built-in dashboard

Instead of having to copy the content of the OKR examples in a doc or spreadsheet, you can use Tability’s magic importer to start using any of the examples in this page.

The import process can be done in seconds, allowing you to edit OKRs directly in a platform that knows how to manage and track goals.

Step 1. Sign up for a free Tability account

Go tohttps://tability.app/signup and create your account (it's free!)

Step 2. Create a plan

Follow the steps after your onboarding to create your first plan, you should get to a page that looks like the picture below.

Tability Import Options

Step 3. Use the magic importer

Click on Use magic import to open up the Magic Import modal.

Now, go back to the OKR examples, and click on Copy on the example that you’d like to use.

Copy from the template

Paste the content in the text import section. Don’t worry about the formatting, Tability’s AI will be able to parse it!

Importing from text

Now, just click on Import from text and let the magic happen.

Tability editor with imported content

Once your example is in the plan editor, you will be able to:

  • Edit the objectives, key results, and tasks
  • Click on the target 0 → 100% to set better target
  • Use the tips and the AI to refine your goals

Step 4. Publish your plan

Once you’re done editing, you can publish your plan to switch to the goal-tracking mode.

Publish import

From there you will have access to all the features that will help you and your team save hours with OKR reporting.

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