10 OKR examples for Business Client
What are Business Client OKRs?
The OKR acronym stands for Objectives and Key Results. It's a goal-setting framework that was introduced at Intel by Andy Grove in the 70s, and it became popular after John Doerr introduced it to Google in the 90s. OKRs helps teams has a shared language to set ambitious goals and track progress towards them.
Formulating strong OKRs can be a complex endeavor, particularly for first-timers. Prioritizing outcomes over projects is crucial when developing your plans.
We've tailored a list of OKRs examples for Business Client to help you. You can look at any of the templates below to get some inspiration for your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Business Client OKRs with AI
Using Tability AI to draft complete strategies in seconds
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here.
You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.
See it in action in the video below 👇
Using the AI generator, you can:
- Chat with an AI to draft your goals
- Ask questions or provide feedback to refine the OKRs
- Import the suggestion in an editor designed for goal setting
- Switch back to a goal-tracking view in 1-click
Using the free OKR generator to get a quick template
If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.
Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.
Our Business Client OKRs examples
You will find in the next section many different Business Client Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
1. OKRs to secure new clientele from three distinct sectors
ObjectiveSecure new clientele from three distinct sectors
KRIdentify and establish contacts with 50 potential clients from different industries
Research diverse industries to identify 50 potential clients- Initiate contact with potential clients via email or phone
- Arrange and conduct initial client meetings or presentations
- KRSuccessfully pitch services to at least 30% of the identified potential clients
- Schedule and conduct efficient, persuasive pitch meetings
- Develop and refine customized service pitch for each client
- Identify and research potential clients' needs and interests
- KRConvert 15% of pitched potential clients into signed contracts
- Train team in negotiation techniques to secure contracts
- Enhance proposals with detailed, customized solutions for each client
- Improve follow-up strategies to maintain contact post-pitch
2. OKRs to establish a consulting business
- ObjectiveEstablish a consulting business
- KRAttain a net profit margin of 25% or higher
- Increase sales revenue through targeted marketing campaigns and customer acquisition strategies
- Analyze pricing structures and adjust product or service pricing to maximize profitability
- Streamline business operations to reduce overhead costs and improve efficiency
- Implement cost-cutting measures and negotiate better supplier contracts to boost net profit margin
- KRDevelop and implement a marketing strategy to generate consistent leads
- Implement email marketing campaigns to nurture leads and drive conversions
- Create engaging content and optimize website for search engine visibility
- Conduct market research to identify target audience and their preferences
- Utilize social media platforms to reach and engage with potential leads
- KRSecure at least 3 clients within the target industry
- Develop a compelling value proposition to effectively pitch to potential clients
- Identify potential clients within the target industry through market research
- Offer a limited-time discount or incentive to encourage clients to sign up
- Reach out to potential clients through personalized emails or phone calls
- KRAchieve a 90% satisfaction rate in client feedback surveys
- Streamline survey process for clients
- Implement necessary changes based on client feedback to improve overall satisfaction
- Identify and address common issues highlighted in client feedback
- Actively seek feedback from clients through various channels
3. OKRs to contribute proactively to three Atlassian Services proposals
- ObjectiveContribute proactively to three Atlassian Services proposals
- KRGain customer acceptance on at least two proposals by the end of the quarter
- Schedule and conduct presentations of the proposals to customers
- Secure formal acceptance from at least two customers
- Develop clear and persuasive proposals for customer presentation
- KRDraft and submit one compelling proposal each month for client consideration
- Develop a compelling and concise proposal outline
- Identify desirable project proposals for the client
- Submit the completed proposal to the client
- KRIdentify and finalize five potential clients needing Atlassian Services by Week 2
4. OKRs to enhance core skills and competency as a Business Analyst
- ObjectiveEnhance core skills and competency as a Business Analyst
- KRReceive client satisfaction rate of 90% or above in all assigned projects
- Implement regular client communication via emails and calls
- Understand and fulfill client project requirements accurately
- Regularly collect and analyze client feedback
- KRDeliver 5 projects successfully utilizing new techniques learned from courses
- Apply learned techniques strategically to each project
- Evaluate and fine-tune methodology for successful delivery
- Identify suitable projects for new technique application
- KRComplete 3 online courses related to data analytics and business intelligence
- Complete all course assignments and final exams for certification
- Research and select three online courses in data analytics and business intelligence
- Enroll into and regularly attend the selected online courses
5. OKRs to secure a new project contract with a new client
- ObjectiveSecure a new project contract with a new client
- KRIdentify and establish contact with 50 potential new clients within the industry
- Research to compile a list of 50 potential clients within the industry
- Send emails to identified potential clients
- Draft a personalized introductory email to establish contact
- KRSubmit high-quality proposals to at least 20 new prospective clients
- Develop robust, customized proposals for each client
- Submit the proposals and follow up promptly
- Identify 20 potential new clients and research their needs
- KRSuccessfully negotiate and finalize at least one contract with a new client
- Identify and research potential new clients
- Craft and send personalized business proposals
- Arrange negotiation meetings to finalize contract
6. OKRs to increase business growth and client retention
- ObjectiveIncrease business growth and client retention
- KRIncrease quarterly revenue by 20% through cross-selling and up-selling strategies
- Monitor and optimize sales data weekly
- Develop and implement targeted marketing campaigns
- Train staff in effective cross-selling and up-selling techniques
- KRBoost customer base by 15% through intensive marketing and customer referral program
- Launch a lucrative customer referral program
- Develop and implement an intensive marketing strategy
- Regularly track and measure customer growth
- KRAchieve a 90% customer retention rate by optimizing customer service and support
- Set up a customer loyalty rewards program
- Organize regular training for customer service staff
- Implement a multi-channel customer support system
7. OKRs to increase client retention for enhanced repeat business
- ObjectiveIncrease client retention for enhanced repeat business
- KRExecute 3 upselling campaigns leading to a $70,000 increase in sales revenue
- Develop promotional materials for each campaign
- Identify products for upselling with high profit margins
- Train sales team on upselling techniques
- KRImplement a customer loyalty program that results in at least 20 returning customers
- Monitor and analyze customer participation and response
- Promote the loyalty program through various channels
- Develop a comprehensive, rewarding customer loyalty program
- KRAchieve a 10% uplift in customer satisfaction scores through improved service delivery
- Implement a robust real-time feedback system for service improvement
- Train all customer service staff on empathy and active listening
- Regularly monitor and address customer complaints promptly
8. OKRs to to enhance and maximize business stakeholder engagement
- ObjectiveTo enhance and maximize business stakeholder engagement
- KRIncrease interaction rate on professional social networks by 30%
- Increase frequency of timely and relevant posts
- Initiate networking events and online discussions
- Develop and implement engaging content strategy regularly
- KRSecure 15% increase in returning clients through improved communication strategies
- Implement weekly newsletters highlighting service benefits and company updates
- Offer personalized follow-ups to assess client satisfaction post-service
- Launch engaging client loyalty program with exclusive benefits
- KRArrange and execute two productive stakeholder meetings monthly
- Develop and distribute agenda prior to meetings
- Identify key stakeholders to include in monthly meetings
- Schedule two monthly meetings accommodating stakeholders' availability
9. OKRs to boost IDV completion success for business clientele
- ObjectiveBoost IDV completion success for business clientele
- KRAchieve a 20% increase in successful IDV attempts by end of next quarter
- KRImprove user experience leading to a 25% increase in client satisfaction survey scores
- Enhance customer service response times and quality
- Initiate regular customer feedback loops for continuous improvement
- Revamp website layout for easy navigation and quick access
- KRReduce by 15% the errors in the IDV process in the next quarter
- Implement targeted training to address identified issues
- Review and analyze errors in current IDV process
- Monitor and adjust the IDV process regularly
10. OKRs to establish a successful digital marketing agency
- ObjectiveEstablish a successful digital marketing agency
- KRSecure 10 long-term contracts with business clients by the end of next quarter
- Create a persuasive contract proposal for each company
- Initiate meetings to present and negotiate contracts
- Identify potential businesses in need of our services
- KRHire and onboard 3 qualified digital marketing professionals for team expansion
- Source and shortlist digital marketing professionals based on qualification criteria
- Conduct interviews and select top 3 candidates
- Initiate onboarding process for chosen professionals
- KRAchieve a minimum of 15% quarter over quarter growth in revenue
- Implement strategies for increasing sales volume and average transaction size
- Optimize operational efficiency to reduce costs and increase profit margins
- Develop targeted marketing campaigns to capture new customers
Business Client OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to track your Business Client OKRs
Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using a proper OKR-tracking tool for it.
Tability's Strategy Map makes it easy to see all your org's OKRsIf you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Business Client OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to boost team engagement and cultivate a positive work environment
- OKRs to cultivate an environment encouraging autonomy, entrepreneurial spirit and swift decision-making
- OKRs to develop 2025's innovative digital strategy and planning framework
- OKRs to enhance data governance by building a robust business catalog
- OKRs to improve Financial Planning and Analysis Processes
- OKRs to implement fraud reporting applications for customers