How you write your OKRs can make a huge difference on the impact that your team will have at the end of the quarter. But, it's not always easy to write a quarterly plan that focuses on outcomes instead of projects.
We've tailored a list of OKRs examples for Brand to help you. You can look at any of the templates below to get some inspiration for your own goals.
Examples of OKRs for Brand
We've added Brand Objectives and Key Results, but also the initiatives that relate to the OKRs.
You'll find 2 OKRs examples for Brand below, and some extra tips to write better quarterly plans at the end.
- Become the brand leader in our category
- Reduce customer acquisition costs (CAC) by 10%
- Improve top of mind awareness (TOMA) in surveys from 40% to 65%
- Grow Share of Voice (SOV) from 40% to 65%
- Increase market share from 25% to 40%
- Grow Share of Wallet (SAW) from 25% to 60%
- Build a strong, consistent brand
- 80% of people can clearly identify our brand vs. other competitors in blind tests
- Our brand guidelines cover 100% of our public facing assets
- All websites/emails/keynotes are using the new brand guidelines
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How to track your OKRs?
It's important to establish a cadence of check-ins for your Brand OKRs.
The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly.
Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.
Here are a list of resources to help you adopt the Objectives and Key Results framework.