11 OKR examples for Brand

How you write your OKRs can make a huge difference on the impact that your team will have at the end of the quarter. But, it's not always easy to write a quarterly plan that focuses on outcomes instead of projects.

We've tailored a list of OKRs examples for Brand to help you. You can look at any of the templates below to get some inspiration for your own goals.

If you want to learn more about the framework, you can read more about the OKR meaning online.

Best practices for OKR

Your objectives should be ambitious, but achievable. Your key results should be measurable and time-bound. It can also be helfpul to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Building your own OKRs with AI

While we have some examples below, it's likely that you'll have specific scenarios that aren't covered here. There are 2 options available to you.

- Use our free OKRs generator
- Use Tability, a complete platform to set and track OKRs and initiatives – including a GPT-4 powered goal generator

How to track OKRs

The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly.

Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.

We recommend Tability for an easy way to set and track OKRs with your team.

Check out the 5 best OKR tracking templates to find the best way to monitor progress during the quarter.

Brand OKRs templates

We've added Brand Objectives and Key Results, but also the initiatives that relate to the OKRs.

OKRs to boost audience loyalty and brand affiliation

Boost audience loyalty and brand affiliation
Organize and execute 3 audience-engaging activities that reinforces brand loyalty
Increase repeat customer rate by 15%
Offer exclusive deals or discounts for returning customers
Implement a customer loyalty rewards program
Enhance post-purchase communication and customer service
Achieve a 20% increase in positive brand sentiment analysis results
Improve and maintain high-quality customer service interactions
Launch a positive, engaging social media marketing campaign
Develop and implement a strong customer satisfaction survey strategy

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OKRs to boost internal outreach and enhance brand recognition

Boost internal outreach and enhance brand recognition
Achieve a 30% increase in employee engagement in company wide initiatives
Create engaging, inclusive intra-office communication channels
Implement regular employee feedback sessions on company initiatives
Recognize and reward active employee participation in initiatives
Gain 20% more followers on all company social media platforms
Create engaging and shareable content consistently
Foster collaboration with relevant influencers
Implement targeted ad campaigns on each platform
Execute 2 brand promotional activities leading to 40% increase in brand awareness
Implement, measure, and adjust the promotional strategies
Identify relevant platforms for brand promotion activities
Plan and develop engaging promotional content

employee-engagement brand-recognition internal-communications-manager social-media-manager employee-engagement-team marketing-team

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OKRs to become the brand leader in our category

Become the brand leader in our category
Reduce customer acquisition costs (CAC) by 10%
Improve top of mind awareness (TOMA) in surveys from 40% to 65%
Grow Share of Voice (SOV) from 40% to 65%
Increase market share from 25% to 40%
Grow Share of Wallet (SAW) from 25% to 60%

marketing brand

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OKRs to establish consistent branding across all company platforms

Establish consistent branding across all company platforms
Implement branding guidelines for all marketing materials by 40% within Q1
Apply branding guidelines to 40% of marketing materials
Train marketing team on new branding principles
Develop comprehensive branding guidelines playbook
Train 100% of designers on standardized branding guidelines by Q1
Schedule all designers for training sessions
Monitor and track completion of trainings
Identify available branding guideline training programs
Ensure 85% of existing digital content aligns with new branding standards by Q1 end
Update unaligned content to meet new standards
Review existing digital content for branding alignment
Verify alignment level reaches 85%

branding-consistency training marketing-team designers marketing-department content-creation-team

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OKRs to enhance knowledge on marketing and branding for B2B SaaS product optimization

Enhance knowledge on marketing and branding for B2B SaaS product optimization
Improve trial-to-subscription conversion rate by 20% through marketing strategies
Implement personalized email marketing campaigns
Run targeted social media promotions
Enhance product sign-up and onboarding process
Increase brand awareness, achieving 15% growth in organic website traffic
Develop engaging social media campaigns
Collaborate with influencers for product promotion
Implement SEO strategies to improve search engine rankings
Complete three practical marketing and branding courses focused on B2B SaaS
Consistently participate and complete the chosen courses
Enroll in three selected marketing and branding courses
Research reputable online platforms offering B2B SaaS marketing courses

b2b-saas-product-optimization marketing-and-branding marketing-strategist seo-specialist marketing-team seo-team

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OKRs to build a strong and consistent brand

Build a strong, consistent brand
80% of people can clearly identify our brand vs. other competitors in blind tests
Our brand guidelines cover 100% of our public facing assets
All websites/emails/keynotes are using the new brand guidelines

marketing brand

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OKRs to secure guest posts for enhanced brand visibility and thought leadership

Increase brand visibility and thought leadership through secure guest posts
Secure 5 high-authority guest post opportunities
Build relationships with 3 key influencers in the industry through guest posting
Increase website traffic from guest post referrals by 25%
Earn at least 10 social media shares per guest post

guest-posts brand-visibility content-specialist outreach-coordinator social-media-manager

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OKRs to increase brand awareness and credibility through webinars

Increase brand awareness and credibility through webinars
Achieve a webinar attendee satisfaction rate of 90% through post-webinar surveys
Increase webinar attendance by 25% through targeted marketing efforts
Create engaging and informative promotional content for webinars across relevant marketing channels
Identify target audience segments and preferences through comprehensive market research
Collaborate with industry influencers to promote webinars through guest blogging or co-hosted webinars
Utilize social media platforms to run targeted ad campaigns and attract potential attendees
Increase social media engagement related to webinars by 30% through interactive campaigns
Create engaging promotional graphics and videos to generate interest in webinars
Collaborate with influencers or industry experts to co-host webinars for wider reach
Encourage attendees to share their webinar experiences through interactive polls and Q&A sessions
Implement a referral program to incentivize participants to invite others to join webinars
Generate 50 inbound leads per webinar through engaging content and effective promotion
Optimize landing page and registration process to increase conversion rate
Continuously measure and analyze webinar performance to identify areas for improvement
Create compelling and relevant content that resonates with target audience
Implement effective promotion strategies across multiple platforms to reach wider audience