15 customisable OKR examples for Brand
What are Brand OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
How you write your OKRs can make a huge difference on the impact that your team will have at the end of the quarter. But, it's not always easy to write a quarterly plan that focuses on outcomes instead of projects.
We've tailored a list of OKRs examples for Brand to help you. You can look at any of the templates below to get some inspiration for your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Brand OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Feel free to explore our tools:
- Use our free OKR generator
- Use Tability, a complete platform to set and track OKRs and initiatives, including a GPT-4 powered goal generator
Our customisable Brand OKRs examples
We've added many examples of Brand Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.
Hope you'll find this helpful!
1. OKRs to establish powerful brand's core messaging and voice
Establish powerful brand's core messaging and voice
Use feedback to create and test 5 distinct brand voice options by week 10
Implement and test each brand voice option- Develop 5 unique brand voice options based on feedback
- Compile feedback on current brand voice from different stakeholders
- Finalize and integrate agreed brand voice into all marketing materials by week 12
- Review and confirm the agreed brand voice by week 10
- Update all marketing materials with new brand voice by week 11
- Fully integrate brand voice into marketing strategy by week 12
- Conduct 3 focus group sessions to get insights on effective brand messaging by week 6
- Schedule and conduct 3 focus group sessions
- Identify and recruit suitable participants for focus group sessions
- Prepare structure and content for each focus group session
2. OKRs to establish a powerful and influential personal brand
- Establish a powerful and influential personal brand
- Increase LinkedIn network by 200 professionals within desired industry or niche
- Engage regularly in industry-related LinkedIn discussions
- Send personalized connection requests to 200 industry-specific professionals
- Post thoughtful content relevant to desired industry
- Secure at least 3 speaking engagements on relevant industry panels or webinars
- Create and send tailored proposals to event organizers
- Follow-up on sent proposals to secure engagements
- Identify suitable industry panels or webinars for engagement
- Develop and launch personal website reaching 500 unique visitors within 3 weeks
- Use social media and email campaigns to drive traffic
- Design and build personal website with engaging, SEO-optimized content
- Implement a digital marketing strategy for website promotion
3. OKRs to position Nordstrom as the ultimate hub for brand discovery
- Position Nordstrom as the ultimate hub for brand discovery
- Achieve 15% more customer inquiries on new brands introduced
- Offer special promotions for inquiries on new brands
- Increase social media advertising for new brands
- Improve SEO for new products to boost visibility
- Launch at least two customer interactive brand exploration events
- Create and distribute invitations to customers
- Identify suitable venues for hosting the brand exploration events
- Develop engaging interactive activities involving the brand
- Increase brands featured on Nordstrom website by 20%
- Implement brand introductions and promotional strategies on website
- Identify new brands aligned with Nordstrom's customer base and quality standard
- Negotiate partnership agreements with targeted brands for website placement
4. OKRs to boost audience loyalty and brand affiliation
- Boost audience loyalty and brand affiliation
- Organize and execute 3 audience-engaging activities that reinforces brand loyalty
- Increase repeat customer rate by 15%
- Offer exclusive deals or discounts for returning customers
- Implement a customer loyalty rewards program
- Enhance post-purchase communication and customer service
- Achieve a 20% increase in positive brand sentiment analysis results
- Improve and maintain high-quality customer service interactions
- Launch a positive, engaging social media marketing campaign
- Develop and implement a strong customer satisfaction survey strategy
5. OKRs to boost overall brand visibility
- Boost overall brand visibility
- Launch 2 advertising campaigns to boost customer engagement by 50%
- Implement campaigns across chosen digital platforms
- Monitor and analyze campaign performance regularly
- Develop two creative, targeted advertising campaigns
- Increase social media followers by 30% to widen online presence
- Generate engaging content regularly to foster audience interaction
- Utilize hashtags effectively to increase discoverability
- Collaborate with influencers to expand reach
- Facilitate 3 strategic partnerships for cross promotions enhancing reach by 20%
- Identify potential partners that align with the company's market and values
- Negotiate and finalize partnership agreements and launch campaigns
- Initiate discussions with these partners about cross-promotion opportunities
6. OKRs to boost internal outreach and enhance brand recognition
- Boost internal outreach and enhance brand recognition
- Achieve a 30% increase in employee engagement in company wide initiatives
- Create engaging, inclusive intra-office communication channels
- Implement regular employee feedback sessions on company initiatives
- Recognize and reward active employee participation in initiatives
- Gain 20% more followers on all company social media platforms
- Create engaging and shareable content consistently
- Foster collaboration with relevant influencers
- Implement targeted ad campaigns on each platform
- Execute 2 brand promotional activities leading to 40% increase in brand awareness
- Implement, measure, and adjust the promotional strategies
- Identify relevant platforms for brand promotion activities
- Plan and develop engaging promotional content
7. OKRs to boost Iranian childhood cancer charity's brand recognition
- Boost Iranian childhood cancer charity's brand recognition
- Launch 2 news stories in local media for increased exposure
- Submit news stories to selected local media outlets
- Compile a list of local press channels for story distribution
- Write and finalize 2 compelling news stories about our organization
- Secure 3 public speaking engagements to widen outreach
- Establish contact and follow up with event organizers
- Identify potential events relevant to your expertise or industry
- Prepare a compelling speaking proposal to pitch to event organizers
- Increase social media followers by 20% to enhance online visibility
- Engage with followers regularly to create a loyal online community
- Develop and maintain a consistent posting schedule on all social platforms
- Collaborate with influencers to reach a larger audience
8. OKRs to become the brand leader in our category
- Become the brand leader in our category
- Reduce customer acquisition costs (CAC) by 10%
- Improve top of mind awareness (TOMA) in surveys from 40% to 65%
- Grow Share of Voice (SOV) from 40% to 65%
- Increase market share from 25% to 40%
- Grow Share of Wallet (SAW) from 25% to 60%
9. OKRs to boost brand awareness in large enterprise SaaS market
- Boost brand awareness in large enterprise SaaS market
- Achieve a 20% increase in SaaS-related media mentions or features
- Sponsor industry events for valuable media exposure
- Increase SaaS-specific press releases and announcements
- Develop relationships with key influencers in the SaaS industry
- Secure ten speaking engagements at industry-specific events or conferences
- Draft and send tailored proposals to event organizers
- Identify key industry-specific events and conferences
- Follow up with event organizers regularly
- Increase website traffic from SaaS businesses by 30%
- Develop and implement a targeted SEO strategy for SaaS keywords
- Initiate partnerships with influential SaaS businesses for link sharing
- Create engaging, SaaS-related content for blog posts and articles
10. OKRs to boost finance operations to increase brand visibility and market influence
- Boost finance operations to increase brand visibility and market influence
- Improve customer satisfaction rates by 25% through streamlined billing processes
- Train staff on new streamlined billing processes for better efficiency
- Regularly solicit and act upon customer feedback on billing experience
- Implement automated, error-free billing system to enhance accuracy
- Increase investor presentations by 40% to expand brand visibility
- Schedule 40% more investor presentations each week
- Create more engaging content for additional investor presentations
- Utilize various platforms for hosting investor presentations
- Implement new finance software to reduce errors by 30%
- Train employees on the new system usage
- Research and select suitable finance software
- Monitor and evaluate error reduction efforts
11. OKRs to increase visibility and knowledge of our brand
- Increase visibility and knowledge of our brand
- Increase social media followers by 30%
- Invest in targeted social media advertising campaigns
- Collaborate with influencers to promote the page
- Elevate content strategy to boost engagement
- Achieve a 20% increase in unaided brand awareness survey responses
- Launch a customer referral program to boost awareness
- Increase PR efforts to gain more media coverage
- Implement a targeted social media advertising campaign
- Organize 10 event sponsorships in relevant industry events
- Reach out to event organizers regarding potential sponsorships
- Identify 10 industry events aligned with company interests
- Finalize sponsorship details and benefits for each event
12. OKRs to establish consistent branding across all company platforms
- Establish consistent branding across all company platforms
- Implement branding guidelines for all marketing materials by 40% within Q1
- Apply branding guidelines to 40% of marketing materials
- Train marketing team on new branding principles
- Develop comprehensive branding guidelines playbook
- Train 100% of designers on standardized branding guidelines by Q1
- Schedule all designers for training sessions
- Monitor and track completion of trainings
- Identify available branding guideline training programs
- Ensure 85% of existing digital content aligns with new branding standards by Q1 end
- Update unaligned content to meet new standards
- Review existing digital content for branding alignment
- Verify alignment level reaches 85%
13. OKRs to enhance knowledge on marketing and branding for B2B SaaS product optimization
- Enhance knowledge on marketing and branding for B2B SaaS product optimization
- Improve trial-to-subscription conversion rate by 20% through marketing strategies
- Implement personalized email marketing campaigns
- Run targeted social media promotions
- Enhance product sign-up and onboarding process
- Increase brand awareness, achieving 15% growth in organic website traffic
- Develop engaging social media campaigns
- Collaborate with influencers for product promotion
- Implement SEO strategies to improve search engine rankings
- Complete three practical marketing and branding courses focused on B2B SaaS
- Consistently participate and complete the chosen courses
- Enroll in three selected marketing and branding courses
- Research reputable online platforms offering B2B SaaS marketing courses
14. OKRs to build a strong and consistent brand
- Build a strong, consistent brand
- 80% of people can clearly identify our brand vs. other competitors in blind tests
- Our brand guidelines cover 100% of our public facing assets
- All websites/emails/keynotes are using the new brand guidelines
15. OKRs to secure guest posts for enhanced brand visibility and thought leadership
- Increase brand visibility and thought leadership through secure guest posts
- Secure 5 high-authority guest post opportunities
- Build relationships with 3 key influencers in the industry through guest posting
- Increase website traffic from guest post referrals by 25%
- Earn at least 10 social media shares per guest post
Brand OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tability's audit dashboard will highlight opportunities to improve OKRsTip #2: Commit to weekly OKR check-ins
Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.
Being able to see trends for your key results will also keep yourself honest.
Tability's check-ins will save you hours and increase transparencyTip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Brand OKRs in a strategy map
The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.
Tability's Strategy Map makes it easy to see all your org's OKRsIf you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Brand OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to expand legal and regulatory resources network
- OKRs to develop relevant KPI examples for service designers in businesses
- OKRs to enhance policy analysis acumen for agriculture and nature concerns
- OKRs to attain Problem-Solution Fit via Customer Development
- OKRs to boost the overall sales in the upcoming quarter
- OKRs to enhance the effectiveness of people management practices
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
Create more examples in our app
You can use Tability to create OKRs with AI – and keep yourself accountable 👀
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