15 customisable OKR examples for Website
What are Website OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.
That's why we have created a list of OKRs examples for Website to help. You can use any of the templates below as a starting point to write your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Website OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Feel free to explore our tools:
- Use our free OKR generator
- Use Tability, a complete platform to set and track OKRs and initiatives, including a GPT-4 powered goal generator
Our customisable Website OKRs examples
We've added many examples of Website Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.
Hope you'll find this helpful!
1. OKRs to successfully merge two websites with optimized SEO strategy
Successfully merge two websites with optimized SEO strategy
Increase the combined organic search traffic by 30%
Build strong, relevant backlinks to increase site authority
Improve SEO strategies to boost rankings on search engines
Generate high-quality, keyword-infused content
Achieve a combined domain authority of over 60
Build high-quality, reputable backlinks from trusted sources
Enhance SEO strategies focusing on quality content and relevant keywords
Regularly monitor and audit website for SEO performance
Lower bounce rate to below 50% on merged website
Incorporate engaging and relevant content regularly
Enhance page load speed for better visitor retention
Improve website navigation for a user-friendly experience
2. OKRs to increase access to multiple websites for fast and easy retrieval
Increase access to multiple websites for fast and easy retrieval
Decrease website loading time by 20% for improved efficiency
Eliminate unnecessary plugins/code from the website
Optimize web server performance settings
Compress high-resolution images to reduce file size
Increase user engagement and traffic by 15% through updated content
Identify popular industry topics for relevant content generation
Utilize SEO strategies to improve online visibility
Regularly update website content with engaging materials
Implement user-friendly interface improvements for enhanced navigation
Develop prototype for user-friendly navigation enhancement
Test and refine proposed interface improvements
Define usability issues within the current interface design
3. OKRs to boost website conversion rate
Boost website conversion rate
Implement A/B testing to improve call-to-action and uplift conversions by 10%
Design and implement a different version of CTA
Identify key elements in your current CTA for A/B testing
Analyze test results, and apply improvements
Reduce website load time for 20% increased visitor retention
Implement browser caching for recurring visitors
Minimize HTTP requests for a faster response time
Optimize images and videos on the website for quicker loading
Improve landing page design to increase user engagement by 15%
Implement A/B testing to identify effective changes
Reduce load time for improved user experience
Enhance visuals for a more appealing and intuitive design
4. OKRs to increase newsletter subscriptions through website interaction
Increase newsletter subscriptions through website interaction
Implement two new call-to-action prompts encouraging newsletter sign-ups
Measure and report prompt effectiveness
Integrate prompts into website and email communications
Design visually appealing call-to-action prompts
Reduce the newsletter opt-out rate by 15% through improved content quality
Regularly analyze unsubscribe reasons for improvements
Implement feedback to improve newsletter content quality
Conduct a survey to understand subscribers' content preferences
Achieve a 20% conversion rate from site visitors to newsletter sign-ups
Implement engaging pop-ups for the newsletter
Offer exclusive content upon newsletter subscription
Improve site design for easy access to sign-up forms
5. OKRs to enhance account profile set up quality on eCommerce website
Enhance account profile set up quality on eCommerce website
Ensure 15% more complete account profiles by adding mandatory fields
Include additional mandatory fields for new account registration
Modify existing profiles for users to add missing information
Enforce complete profile setup before allowing account use
Achieve a 10% decrease in errors made during account profile set up
Conduct training for staff on correct setup procedure
Introduce a double-check system before final submission
Implement a step-by-step tutorial for account profile setup
Increase by 20% customer satisfaction scores related to profile set up process
Simplify and streamline the profile setup process
Implement step-by-step instructions for setup
Add interactive tutorial for profile setup process
6. OKRs to improve website's overall usability
Improve website's overall usability
Reduce bounce rate by 15%
Redesign website for easy navigation and compelling aesthetics
Offer engaging, relevant, and high-quality content
Increase website speed and mobile compatibility
Decrease website load time to 2 seconds or less
Enable browser caching system
Minimize HTTP requests on site
Optimize images and media files for web
Increase session duration by 20%
Optimize website's loading speed and navigation
Add engaging and relevant content to the website
Implement interactive features and multimedia elements
7. OKRs to successfully launch website version 2
Successfully launch website version 2
Complete UX/UI improvements for increased user engagement by 20%
Develop and implement detailed UX/UI enhancement strategies
Monitor and assess improvements for desired 20% engagement increase
Identify and analyze current UX/UI weaknesses and user engagement rates
Attain a user feedback score of 90% post-launch due to improved functionalities
Implement thorough testing to optimize new functionalities
Develop and launch a user-friendly feedback system
Actively encourage users to give their feedback
Implement and test new features/functions with zero bug reports
Conduct thorough bug testing after implementation
Develop comprehensive unit tests for each new feature
Regularly schedule functionality evaluation and debug sessions
8. OKRs to enhance the performance and usability of the technical website
Enhance the performance and usability of the technical website
Decrease bounce rate by 35% through optimization of landing pages
Optimize loading speed for enhanced user experience
Implement relevant, attention-grabbing headlines on all landing pages
Provide clear, engaging calls to action
Improve website load time by 30% to boost user experience
Enable compression to reduce your HTTP response time
Optimize images and videos for quicker on-page load time
Remove unnecessary plugins that may slow website speed
Increase the site's mobile responsiveness rank by 40%
Optimize images and text sizes for mobile view
Speed up load times to improve mobile usability
Implement a responsive design for better mobile adaptation
9. OKRs to improve user navigation and orientation on the website
Improve user navigation and orientation on the website
Achieve 95% positive feedback on user interface and navigation ease
Implement user feedback for interface improvements
Offer in-app guidance for simplified navigation
Conduct a detailed usability testing of the interface
Reduce website bounce rate by 15%
Ensure website content is relevant and engaging
Optimize website layout for easy navigation
Improve website loading speed to reduce visitor impatience
Increase average session duration by 10%
Optimize page load times to reduce bounce rates
Improve website interface for more user-friendly navigation
Introduce engaging content to retain visitors longer
10. OKRs to enhance website visibility and conversion rate
Enhance website visibility and conversion rate
Improve search engine ranking to top 10
Boost conversion rate by 15%
Initiate personalized email marketing campaigns
Optimize website for mobile user experience
Implement advanced analytics to track customer behavior
Increase organic website traffic by 25%
Implement SEO best practices to improve search engine rankings
Create engaging, unique, keyword-rich content
Promote website on social media platforms for wider reach
11. OKRs to successfully launch MVP of X new website to the public
Successfully launch MVP of X new website to the public
Complete detailed project plan, design and development for X website within 4 weeks
Develop the design based on approved project plan within first two weeks
Define clear objectives and create detailed project plan for X website
Finalize website development and conduct testing within remaining two weeks
Test the website's functionality and fix bugs for two weeks post-development
Conduct thorough functionality testing on the website
Identify and document any detected bugs
Implement bug fixes and perform retests
Ensure user friendly interface by conducting a usability test with 50 beta testers
Identify and recruit 50 beta testers for usability testing
Execute usability tests on the interface
Analyze feedback and implement necessary changes
12. OKRs to launch user-friendly and engaging new B2B website
Launch user-friendly and engaging new B2B website
Secure 1,000+ active user accounts within the first two weeks post-launch
Organize an attractive launch event for potential users
Offer incentives for early sign-ups and referrals
Implement a targeted online advertising campaign
Guarantee 98% uptime throughout the post-launch stabilization period
Establish a dedicated team for quick issue resolution
Implement continuous system monitoring and issue detection tools
Regularly verify and update disaster recovery plans
Achieve a user satisfaction score of 90% in usability testing
Implement improvements based on user feedback swiftly
Regularly conduct and analyze user testing feedback
Train staff in user-centered design principles and practices
13. OKRs to enhance website usability and comply with accessibility standards
Enhance website usability and comply with accessibility standards
Achieve 100% WCAG 2.1 Level AA compliance
Develop and implement a remediation plan based on audit findings
Conduct a comprehensive audit of the current website for WCAG 2.1 compliance
Regularly test the website to ensure ongoing compliance
Raise customer satisfaction score on usability to 90%
Regularly update and improve product features
Provide efficient and reliable customer support
Implement a user-friendly interface for easy navigation
Reduce user task completion time by 20%
Improve server response times
Implement efficient user interface redesign
Streamline workflow processes
14. OKRs to amplify revenue generation from the Niche Hawaiian Alibaytrendy website
Amplify revenue generation from the Niche Hawaiian Alibaytrendy website
Achieve 25% increase in conversion rates through website optimization
Implement A/B testing to compare different site layouts
Adjust website colors and fonts for increased engagement
Optimize website load speed for better user experience
Boost repeat customer rates by developing a 20% more engaging loyalty program
Identify current loyalty program flaws through customer feedback
Design 20% more engaging reward options
Implement and promote improved loyalty program
Increase website traffic by 15% using targeted SEO strategies
Implement on-page SEO techniques to optimize website
Research and utilize keywords relevant to your target audience
Develop a backlink strategy to improve site visibility
15. OKRs to reshape website to align with updated strategic plan
Reshape website to align with updated strategic plan
Reduce website bounce rate to below 50% by enhancing site navigation and performance
Optimize website loading speed and responsiveness
Implement a clear, user-friendly navigation menu
Regularly update relevant, high-quality content
Improve user engagement by 30% through improved website UI and UX
Conduct A/B testing to refine the user interface
Add interactive elements to increase user interactivity
Implement user-friendly navigation with intuitive menus and layouts
Increase site traffic by 40% through new strategic SEO and content optimization
Research and implement high-traffic, relevant keywords into website content
Develop and execute an updated SEO strategy
Regularly update site with fresh, SEO-friendly content
Website OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/tability-insights-board.e70f9466.png)
Tip #2: Commit to weekly OKR check-ins
Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.
Being able to see trends for your key results will also keep yourself honest.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/checkins-graph.b2aec458.png)
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Website OKRs in a strategy map
Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using a proper OKR-tracking tool for it.
![A strategy map in Tability](https://tability-templates-v2.vercel.app/_next/static/media/tability_strategy_map.2ad25843.png)
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Website OKR templates
We have more templates to help you draft your team goals and OKRs.
OKRs to optimize cloud transition expenses
OKRs to achieve full stakeholder satisfaction
OKRs to improve data analysis efficacy in higher education using Workday
OKRs to successfully mentor a novice product manager
OKRs to successfully save money to build an investment fund
OKRs to develop a high-performing, cohesive team
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
Create more examples in our app
You can use Tability to create OKRs with AI – and keep yourself accountable 👀
Tability is a unique goal-tracking platform built to save hours at work and help teams stay on top of their goals.
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