A starting point for clearer priorities and measurable progress. Make the targets your own.
Watch 5 user sessions/week and record findings
Double conversions on pricing page by 12%
Decrease bounce rate by 15%
Increase homepage CTA conversion by 16%
Set your baseline. Check where you are today, then choose targets that stretch your team.
Agree on ownership. Give each key result a clear owner and a source of data.
Check in every week. Review the numbers, share confidence, and decide what needs attention.
A machine-readable version of this example for a script or AI assistant.
Design & UX OKR example
Suggested timeframe: Set with your team
1 objective · 4 key results
Example targets. Adapt to your baseline before you start.---
title: Boost website performance
objectives:
- title: Boost landing page performance through UX/UI
outcomes:
- title: Watch 5 user sessions/week and record findings
from: 0.0
to: 60.0
score_format: _number_ sessions watched
initiatives:
- title: Install Hotjar on our site to get user recordings
- title: Double conversions on pricing page by 12%
from: 10.0
to: 22.0
score_format: _number_
initiatives: []
- title: Decrease bounce rate by 15%
from: 40.0
to: 25.0
score_format: _number_%
initiatives: []
- title: Increase homepage CTA conversion by 16%
from: 8.0
to: 24.0
score_format: _number_%
initiatives:
- title: Redesign hero to bring more info above the fold
Testing and knowledge sourcing
Put customer feedback at the center of our projects
Reduce the number of UX issues found in production