15 customisable OKR examples for Product Team
What are Product Team OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.
We've tailored a list of OKRs examples for Product Team to help you. You can look at any of the templates below to get some inspiration for your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Product Team OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Our customisable Product Team OKRs examples
You will find in the next section many different Product Team Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
1. OKRs to foster continuous improvement culture in production team
Foster continuous improvement culture in production team
Increase production team engagement in suggesting improvement ideas by 30%
Provide training on successful idea generation techniques- Implement a rewards system for valuable improvement suggestions
- Conduct weekly brainstorming sessions for innovative ideas
- Achieve a 20% reduction in production errors utilizing improvement techniques
- Train staff regularly on error prevention strategies
- Update and fine-tune production machinery for precision
- Implement strict quality control processes on production lines
- Implement weekly training sessions covering different improvement methodologies by end of quarter
- Identify relevant improvement methodologies for training
- Schedule and communicate the training sessions
- Design engaging weekly training curriculums
2. OKRs to develop a high-performing, cohesive team
- Develop a high-performing, cohesive team
- Boost team satisfaction score to above 80% through regular feedback and improvement
- Implement weekly feedback sessions for open team communication
- Provide training resources to improve skills
- Establish a recognition system for excellent work
- Increase team productivity by 20% through effective collaboration tools and training
- Monitor and review team productivity post-implementation
- Arrange training sessions on utilizing these tools effectively
- Implement collaboration tools that streamline communication and teamwork
- Achieve less than 5% turnover rate with better onboarding processes and work culture
- Organize regular team-building activities
- Initiate quarterly feedback and improvement sessions
- Implement a comprehensive onboarding process for all new hires
3. OKRs to enhance team productivity with collaborative efforts
- Enhance team productivity with collaborative efforts
- Decrease project completion times by 15%
- Implement more efficient project management tools
- Incorporate additional resources or personnel
- Streamline communication processes within the team
- Increase team work-norm compliance by 30%
- Develop clear, easily understood guidelines for work-norms
- Monitor and give feedback on work-norm compliance regularly
- Implement regular team-building activities to foster collaboration
- Implement 2 team-building activities with 90% participation
- Schedule activity sessions and inform the team
- Ensure participation and collect feedback post-activities
- Identify 2 team-building activities suitable for all staff
4. OKRs to obtain position as Director of Product
- Obtain position as Director of Product
- Obtain certification in product management
- Enroll in chosen certification program
- Successfully complete coursework and examination
- Research suitable product management certification programs
- Lead cross-functional team in successful product launch
- Assemble cross-functional team from various departments
- Develop comprehensive product launch strategy
- Oversee and guide execution of launch plan
- Receive positive feedback from peers and superiors on product leadership skills
- Earn respect through optimistic and decisive decision-making
- Develop and showcase strong product knowledge regularly
- Actively gather feedback after leading product meetings or presentations
5. OKRs to finalize and launch our product
- Finalize and launch our product
- Secure two client pre-orders for the new product before launch
- Initiate contact and secure pre-orders
- Develop an enticing pre-order sales pitch for the new product
- Identify two potential high-value clients for outreach
- Assemble dedicated project team for streamlined product finishing tasks
- Delegate specific tasks within the project to each team member
- Formulate a communication and collaboration system for the team
- Identify individuals with necessary skills for product finishing
- Achieve at least 96% completion of the product's testing by next quarter
- Create a detailed testing schedule and assign responsible team members
- Implement any necessary corrective actions promptly
- Conduct regular check-ins to monitor testing progress
6. OKRs to enhance Product Service Management Efficiency
- Enhance Product Service Management Efficiency
- Increase product service team training sessions by 50%
- Schedule additional training sessions accordingly
- Identify current number of weekly training sessions
- Calculate necessary increase to achieve 50% rise
- Implement new software to decrease customer response time by 20%
- Purchase, install, and configure the identified software
- Identify software capable of enhancing customer service response speed
- Train customer service representatives on new software usage
- Improve customer satisfaction rate on product services by 30%
- Update and upgrade product based on customer feedback
- Establish a fast and effective complaint resolution procedure
- Implement regular training programs for customer service staff
7. OKRs to enhance the customer advocacy program
- Enhance the customer advocacy program
- Increase overall customer satisfaction rate by 15%
- Implement a comprehensive customer feedback system
- Provide robust training for customer service staff
- Enhance product/service quality based on feedback
- Reduce customer complaints by 20%
- Implement a proactive customer satisfaction survey
- Revise and enhance company's product or service
- Improve staff training on customer service skills
- Improve Net Promoter Score (NPS) by 10 points
- Increase personalization in our customer interactions
- Regularly gather and analyze customer feedback to improve service
- Implement high-quality training programs to enhance customer service skills
8. OKRs to successfully mentor a novice product manager
- Successfully mentor a novice product manager
- Facilitate the prototyping of at least three product ideas under the mentee's lead
- Set review session for prototype evaluation and feedback
- Schedule meeting to discuss and select three product ideas
- Guide mentee in developing detailed product prototypes
- Develop comprehensive training plan focusing on key product management aspects within two weeks
- Identify key aspects of product management for training
- Finalize and approve training plan within two weeks
- Outline a comprehensive training plan
- By quarter-end, achieve a 90% satisfaction rate, assessed by mentee's feedback
- Provide additional resources to meet mentee needs
- Implement suggested improvements from mentee feedback
- Regularly schedule feedback sessions with all mentees
9. OKRs to boost enterprise customer attraction to our platform
- Boost enterprise customer attraction to our platform
- Expand platform features based on 75% of enterprise-client feedback
- Analyze feedback from 75% of enterprise clients
- Identify commonly requested platform features
- Initiate development of new features
- Increase demo requests by 30% over the next quarter
- Implement a user-friendly online demo request form
- Enhance demo product features to attract more customer interest
- Develop targeted marketing campaigns to boost demo visibility
- Enhance customer support satisfaction rate by 45%
- Implement a customer feedback system to gauge satisfaction
- Implement comprehensive training programs for customer support staff
- Improve product/service quality based on customer insights
10. OKRs to improve team productivity via an enhanced OKR system
- Improve team productivity via an enhanced OKR system
- Increase the number of successful projects by at least 25% compared to previous quarter
- Encourage transparent communication within project teams
- Implement regular training programs for project management skills
- Review and refine project planning and execution strategies
- Implement a new digital OKR tracking tool with 100% team adoption
- Organize a mandatory training session on tool usage
- Research and choose a suitable digital OKR tracking tool
- Track and ensure every team member's activity on the tool
- Achieve an average of 85% completion rate on all team OKRs
- Set clear, measurable objectives for every team member
- Schedule regular check-ins to discuss progress and obstacles
- Provide resources and support for goal achievement
11. OKRs to improve our team's productivity and efficiency
- Improve our team's productivity and efficiency
- Decrease wastage of resources by 20%
- Train staff on resource conservation strategies
- Conduct regular equipment checks for optimal functionality
- Implement efficiency measures in production processes
- Increase weekly team output by 15%
- Monitor, evaluate, and adjust work processes regularly
- Enhance staff skills through focused training
- Implement efficient work strategies and new productivity tools
- Reduce project turnaround time by 25%
- Delegate responsibilities effectively among team members
- Implement time management techniques
- Streamline workflows and eliminate unnecessary steps
12. OKRs to launch a high growth and profitable tech startup
- Launch a high growth and profitable tech startup
- Develop a minimum viable product, tested and approved by a focus group of 25 participants
- Create and test the product with focus group
- Implement changes based on feedback
- Identify key features for the minimum viable product
- Secure funding worth at least $1M from reliable investors
- Schedule and conduct persuasive pitch meetings with investors
- Develop a compelling business proposal showcasing ROI
- Research and create a list of potential reliable investors
- Assemble a cohesive team of 5 skilled professionals for key operations
- Identify required skills for key operations team roles
- Source potential candidates through networking or recruiting
- Conduct interviews and select final team members
13. OKRs to qR code integration
- Successfully integrate QR code technology into our product offering
- Test and ensure 99% accurate scanning of integrated QR codes
- Develop rigorous testing protocols for QR code accuracy
- Review and analyse test results to identify improvements
- Conduct repeated accuracy tests on integrated QR codes
- Train 100% of our team on QR code product feature updates and functionalities
- Identify required updates and functionalities for QR code product training
- Develop comprehensive training materials for team members
- Schedule and conduct training sessions for all team members
- Implement QR code functionality on at least 90% of our products
- Design QR codes for each eligible product
- Research and select a suitable QR code generation system
- Integrate QR codes with product packaging design
14. OKRs to formulate and Implement a robust Business and Product Strategy
- Formulate and Implement a robust Business and Product Strategy
- Implement and test product strategy with a minimum viable product in 6 weeks
- Develop a prototype of the minimum viable product
- Implement a detailed product strategy
- Conduct rigorous testing and gather feedback
- Develop a comprehensive business strategy with measurable goals within 3 weeks
- Draft a comprehensive, strategic business plan
- Define measurable, time-bound business goals
- Research market trends and study competitors for business strategy formulation
- Identify and analyse 5 key competitor business strategies within next quarter
- Identify 5 main competitors in the market
- Analyze each strategy's effectiveness and performance
- Research and note down their business strategies
15. OKRs to boost Socotra Creative Centre's handcraft production and market reach
- Boost Socotra Creative Centre's handcraft production and market reach
- Increase weekly handcraft production output by 30%
- Invest in advanced handcraft tools and equipment
- Hire additional qualified staff for handcraft production
- Implement efficient production techniques and processes
- Attract 15% more local tourists with targeted marketing
- Identify popular local attractions and events for promotional focus
- Develop targeted social media ad campaigns for local audiences
- Organize exclusive deals or discounts for local tourists
- Secure 3 new export contracts for handcraft products
- Contact potential buyers, present product proposals
- Research potential international markets for handcraft products
- Negotiate and finalize export contracts
Product Team OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tability's audit dashboard will highlight opportunities to improve OKRsTip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tability's check-ins will save you hours and increase transparencyTip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Product Team OKRs in a strategy map
The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
Tability's Strategy Map makes it easy to see all your org's OKRsIf you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Product Team OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to enhance impactful self-communication skills
- OKRs to enhance performance and productivity as a business analyst
- OKRs to eliminate high-risk tech debt over the next year
- OKRs to ensure successful completion and delivery of client commitments
- OKRs to boost enrollment of subject matter experts
- OKRs to achieve personal and financial stability
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
What's next? Try Tability's goal-setting AI
You can create an iterate on your OKRs using Tability's unique goal-setting AI.
Watch the demo below, then hop on the platform for a free trial.