13 customisable OKR examples for User Testing

What are User Testing OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.

We have curated a selection of OKR examples specifically for User Testing to assist you. Feel free to explore the templates below for inspiration in setting your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own User Testing OKRs with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.

Feel free to explore our tools:

Our customisable User Testing OKRs examples

We've added many examples of User Testing Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.

Hope you'll find this helpful!

1OKRs to enhance mobile app quality through effective mobile testing

  • ObjectiveEnhance mobile app quality through effective mobile testing
  • Key ResultIncrease our mobile app's user-interface test coverage to 90%
  • TaskImplement and regularly update these tests
  • TaskIdentify gaps in current user-interface test coverage
  • TaskDevelop comprehensive testing procedures for missing areas
  • Key ResultReduce app crash rates by 30% through rigorous stress tests
  • TaskConduct extensive stress tests on the application
  • TaskImplement improvements and verify effectiveness
  • TaskIdentify and fix underlying app instability issues
  • Key ResultImprove bug detection by 40% with automated test scripts implementation
  • TaskMeasure improvement in bug detection regularly
  • TaskDevelop and implement appropriate test scripts
  • TaskIdentify critical modules that require automated testing

2OKRs to launch user-friendly and engaging new B2B website

  • ObjectiveLaunch user-friendly and engaging new B2B website
  • Key ResultSecure 1,000+ active user accounts within the first two weeks post-launch
  • TaskOrganize an attractive launch event for potential users
  • TaskOffer incentives for early sign-ups and referrals
  • TaskImplement a targeted online advertising campaign
  • Key ResultGuarantee 98% uptime throughout the post-launch stabilization period
  • TaskEstablish a dedicated team for quick issue resolution
  • TaskImplement continuous system monitoring and issue detection tools
  • TaskRegularly verify and update disaster recovery plans
  • Key ResultAchieve a user satisfaction score of 90% in usability testing
  • TaskImplement improvements based on user feedback swiftly
  • TaskRegularly conduct and analyze user testing feedback
  • TaskTrain staff in user-centered design principles and practices

3OKRs to create a genAI-based protocol design and study feasibility tool

  • ObjectiveCreate a genAI-based protocol design and study feasibility tool
  • Key ResultLaunch a beta version tested for bugs and user-friendliness by 50 potential users
  • TaskDevelop a beta version of the product
  • TaskAnalyze feedback and adjust the product accordingly
  • TaskOrganize bug and usability testing for 50 users
  • Key ResultValidate tool efficacy with positive feedback from 80% of trial users
  • TaskEvaluate feedback, aiming for at least 80% positive responses
  • TaskConduct a trial run of the tool with selected users
  • TaskGather feedback and suggestions from trial users
  • Key ResultAchieve tool integration into 3 existing study designs and report increased efficiency
  • TaskIdentify three existing study designs for tool integration
  • TaskEvaluate and report on improved efficiency post-integration
  • TaskIntegrate the identified tool into these study designs

4OKRs to successfully develop a functional Figma prototype

  • ObjectiveSuccessfully develop a functional Figma prototype
  • Key ResultImplement feedback and finalize the prototype by week 12
  • TaskFinalize prototype by week 12
  • TaskIncorporate received feedback into the prototype
  • TaskConduct final tests on the adjusted prototype
  • Key ResultDesign a full user-interface mockup in Figma by week 4
  • TaskFinalize mockup with interactive features
  • TaskDevelop the initial design layout in Figma
  • TaskOutline the specific interface components needed
  • Key ResultValidate the prototype with 10 user tests by week 8
  • TaskDocument and analyze user feedback for validation
  • TaskIdentify and recruit 10 users for prototype testing
  • TaskCoordinate and conduct user testing sessions

5OKRs to boost website conversion rate to 1%

  • ObjectiveBoost website conversion rate to 1%
  • Key ResultDevelop and launch a targeted marketing campaign to drive 25% more traffic
  • TaskConduct market research to identify target audience behavior and preferences
  • TaskDevelop compelling content and marketing materials tailored to target audience
  • TaskLaunch the campaign using selected media outlets and digital platforms
  • Key ResultImprove site layout and user experience to increase user engagement by 20%
  • TaskImplement responsive web design for optimal viewing across devices
  • TaskDevelop intuitive navigation and clear call-to-action signs
  • TaskConduct user surveys to identify usability problems and areas for improvement
  • Key ResultImplement A/B testing to optimize conversion-driving elements, improving conversions by 15%
  • TaskSet up A/B testing for these identified elements
  • TaskAnalyze results and apply successful changes
  • TaskIdentify key elements impacting user conversion rates

6OKRs to enhance customer satisfaction in car rental booking process

  • ObjectiveEnhance customer satisfaction in car rental booking process
  • Key ResultImplement user-friendly interface increasing customer engagement by 35%
  • TaskConduct user testing to understand interface improvement needs
  • TaskCollaborate with design team to create responsive layout
  • TaskMonitor analytics to track increased customer engagement
  • Key ResultReduce booking errors and cancellation by 30%
  • TaskProvide training for staff on efficient booking management
  • TaskImplement a double-check system before finalizing bookings
  • TaskIntroduce customer verification steps to reduce errors
  • Key ResultIncrease customer service response time by 40%
  • TaskImplement comprehensive training for customer service representatives
  • TaskHire more customer service representatives
  • TaskInvest in efficient customer service software

7OKRs to deliver an excellent product with seamless usability

  • ObjectiveDeliver an excellent product with seamless usability
  • Key ResultImprove system stability to achieve 99.99% uptime
  • TaskConstruct redundancy for critical system components
  • TaskEstablish a continuous system monitoring process
  • TaskImplement regular system maintenance and updates
  • Key ResultIncrease simulated user testing success rate to over 95%
  • TaskImprove software testing tools or environment
  • TaskImplement quality assurance strategies and improvements
  • TaskDevelop comprehensive test cases centered on user behavior
  • Key ResultReduce customer-reported issues by 30% post product launch
  • TaskImplement thorough product testing before the launch
  • TaskCreate clear, comprehensive user guides and tutorials
  • TaskEnhance the post-launch customer support system

8OKRs to successfully launch a new B2B voice over IP platform

  • ObjectiveSuccessfully launch a new B2B voice over IP platform
  • Key ResultAchieve 90% bug-free functionality through extensive pre-launch testing
  • TaskContinuously monitor and record test results
  • TaskTrain dedicated team for debugging and error resolution
  • TaskDevelop a comprehensive pre-launch testing protocol
  • Key ResultDrive user sign-ups with initial target of acquiring 500 new businesses
  • TaskDesign promotional campaigns highlighting benefits of signing up
  • TaskInitiate strategic partnerships for user referrals
  • TaskOptimize website for seamless registration process
  • Key ResultSecure partnerships with at least three major B2B corporations for platform use
  • TaskArrange and conduct meetings to pitch proposals
  • TaskIdentify and research potential B2B corporate partners
  • TaskDevelop and tailor partnership proposals

9OKRs to implement versatile deployment strategies for K8's users

  • ObjectiveImplement versatile deployment strategies for K8's users
  • Key ResultAchieve functional canary and rolling K8's deployment on a minimum 60% user-base
  • TaskGradually increase rollout to minimum 60% user-base
  • TaskImplement rolling updates for managing deployments
  • TaskSetup and test functional canary deployment on Kubernetes cluster
  • Key ResultDevelop and test blue/green deployment strategy for 80% of total K8's users
  • TaskImplement, monitor, and evaluate testing process
  • TaskCreate a comprehensive blueprint for the deployment strategy
  • TaskIdentify components suitable for blue/green K8's deployment strategy
  • Key ResultEnable a successful Kubernetes deployment for at least 70% users by quarter-end
  • TaskRegularly monitor and adjust deployment processes as necessary
  • TaskEstablish extensive training on Kubernetes for all relevant users
  • TaskImplement thorough testing protocols to ensure deployment success

10OKRs to develop a comprehensive monolingual dictionary

  • ObjectiveDevelop a comprehensive monolingual dictionary
  • Key ResultImplement and test a user-friendly search and organization system
  • TaskDevelop a prototype of the search and organization system
  • TaskRun usability tests with a sample of users
  • TaskRevise system based on user feedback
  • Key ResultGet a 90% positive feedback score from 100 beta users for the dictionary usability
  • TaskImplement real-time customer support to resolve user issues swiftly
  • TaskConduct surveys to gain precise user feedback on dictionary usability
  • TaskImprove dictionary interface based on previous user testing feedback
  • Key ResultList out 10,000 words with detailed definitions and usage by end of the quarter
  • TaskWrite detailed definitions and usage for each word
  • TaskResearch and collect 10,000 words from reliable resources
  • TaskProofread, edit, and finalise the word list

11OKRs to successfully launch website version 2

  • ObjectiveSuccessfully launch website version 2
  • Key ResultComplete UX/UI improvements for increased user engagement by 20%
  • TaskDevelop and implement detailed UX/UI enhancement strategies
  • TaskMonitor and assess improvements for desired 20% engagement increase
  • TaskIdentify and analyze current UX/UI weaknesses and user engagement rates
  • Key ResultAttain a user feedback score of 90% post-launch due to improved functionalities
  • TaskImplement thorough testing to optimize new functionalities
  • TaskDevelop and launch a user-friendly feedback system
  • TaskActively encourage users to give their feedback
  • Key ResultImplement and test new features/functions with zero bug reports
  • TaskConduct thorough bug testing after implementation
  • TaskDevelop comprehensive unit tests for each new feature
  • TaskRegularly schedule functionality evaluation and debug sessions

12OKRs to successfully launch the e-commerce web app

  • ObjectiveSuccessfully launch the e-commerce web app
  • Key ResultDevelop fully functional MVP by end of next month
  • TaskAssign development tasks to team members
  • TaskOutline features and requirements for MVP
  • TaskImplement, test, and finalize MVP
  • Key ResultBeta test the app with 500 users, achieving 90% satisfaction rate
  • TaskIdentify 500 potential users for beta testing
  • TaskExecute the beta test with the selected users
  • TaskAnalyze feedback to achieve 90% satisfaction rate
  • Key ResultIncrease user conversion rate to 50% post-launch
  • TaskImplement targeted remarketing campaigns to engage potential users
  • TaskConduct usability tests to identify potential conversion barriers
  • TaskOptimize website performance for a seamless user experience

13OKRs to develop and launch the MVP for a real estate application

  • ObjectiveDevelop and launch the MVP for a real estate application
  • Key ResultSuccessfully execute MVP beta testing with at least 100 potential end-users
  • TaskDevelop a detailed, user-friendly feedback mechanism for beta testers
  • TaskMonitor feedback and data to revise and improve the MVP accordingly
  • TaskIdentify and onboard at least 100 potential end-users for beta testing
  • Key ResultFinalize MVP features and design following user requirements by analyzing market needs
  • Key ResultComplete the development of the application's MVP with essential functionalities
  • TaskAssign development tasks to the team
  • TaskOutline the MVP's essential features and functionality
  • TaskConduct rigorous testing and debugging

User Testing OKR best practices to boost success

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tability Insights DashboardTability's audit dashboard will highlight opportunities to improve OKRs

Tip #2: Commit to weekly OKR check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to turn your User Testing OKRs in a strategy map

Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:

  • It brings the goals back to the top of the mind
  • It will highlight poorly set OKRs
  • It will surface execution risks
  • It improves transparency and accountability

Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.

A strategy map in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More User Testing OKR templates

We have more templates to help you draft your team goals and OKRs.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.

Create more examples in our app

You can use Tability to create OKRs with AI – and keep yourself accountable 👀

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