7 OKR examples for User Retention

What are User Retention OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.

We have curated a selection of OKR examples specifically for User Retention to assist you. Feel free to explore the templates below for inspiration in setting your own goals.

If you want to learn more about the framework, you can read more about the OKR meaning online.

Best practices for managing your User Retention OKRs

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

Focus can only be achieve by limiting the number of competing priorities. It is crucial that you take the time to identify where you need to move the needle, and avoid adding business-as-usual activities to your OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tability Insights DashboardTability's audit dashboard will highlight opportunities to improve OKRs

Tip #2: Commit to the weekly check-ins

Having good goals is only half the effort. You'll get significant more value from your OKRs if you commit to a weekly check-in process.

Being able to see trends for your key results will also keep yourself honest.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples below). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

Building your own User Retention OKRs with AI

While we have some examples below, it's likely that you'll have specific scenarios that aren't covered here. There are 2 options available to you.

Best way to track your User Retention OKRs

OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:

  • It brings the goals back to the top of the mind
  • It will highlight poorly set OKRs
  • It will surface execution risks
  • It improves transparency and accountability

Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.

A strategy map in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

User Retention OKRs templates

We've covered most of the things that you need to know about setting good OKRs and tracking them effectively. It's now time to give you a series of templates that you can use for inspiration!

We've added many examples of User Retention Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.

Hope you'll find this helpful!

OKRs to improve user retention rate and reduce churn

  • ObjectiveIncrease user loyalty and reduce attrition
  • Key ResultIncrease overall retention rate by X%
  • Key ResultIncrease average session duration by X%
  • Key ResultDecrease new user churn rate by X%
  • Key ResultIncrease repeat purchase rate by X%

OKRs to improve the game's community size and interaction levels

  • ObjectiveImprove the game's community size and interaction levels
  • Key ResultIncrease the retention rate of users over a three-month period by 30%
  • TaskIntroduce loyalty programs and rewards system
  • TaskImplement personalized email marketing strategies
  • TaskImprove user interface for enhanced usability and engagement
  • Key ResultIncrease the weekly interaction per user by 15%
  • TaskCreate engaging content that encourages user comments, likes, shares
  • TaskOffer weekly challenges or rewards for user participation
  • TaskImplement a weekly email newsletter highlighting site updates and features
  • Key ResultIncrease the number of active users by 25%
  • TaskInitiate referral programs for existing users
  • TaskImprove user experience on the platform
  • TaskImplement targeted advertising to reach potential users

OKRs to get better user retention

  • ObjectiveIncrease customer retention
  • Key ResultIncrease customer satisfaction score by 20%
  • TaskDevelop a customer satisfaction survey
  • TaskImplement customer service training for employees
  • TaskAnalyze customer feedback to identify areas of improvement
  • Key ResultIncrease customer retention rate by 30%
  • TaskImplement a loyalty program
  • TaskTrack customer feedback and identify areas for improvement
  • TaskOffer discounts and incentives to retain customers
  • TaskMonitor customer churn rate and take corrective action
  • Key ResultIncrease weekly active users from 100 to 150/week
  • TaskImplement changes to increase user retention.
  • TaskDevelop strategies to encourage more user engagement.
  • TaskAnalyze user behavior to identify areas of improvement.
  • TaskMonitor user activity and adjust strategies accordingly.

OKRs to increase product adoption and engagement among parents and early childhood professionals

  • ObjectiveIncrease product adoption and engagement among parents and early childhood professionals
  • Key ResultIncrease the average number of collaborations per user by 30%
  • TaskEnhance the collaboration features and user interface to simplify the collaboration process
  • TaskLaunch targeted promotional campaigns to encourage users to collaborate more frequently
  • TaskAnalyze user collaboration trends to identify potential areas for improvement
  • TaskOffer incentives or rewards to users who actively engage in collaboration activities
  • Key ResultAchieve a user retention rate of at least 80% after the first month
  • TaskOffer incentives or rewards to encourage users to remain active and loyal to the platform
  • TaskImplement onboarding process to educate and engage users after sign-up
  • TaskEnhance user experience by continuously improving app performance and addressing feedback
  • TaskRegularly send personalized emails with valuable content to keep users engaged
  • Key ResultSecure partnerships with at least 5 early childhood organizations for promotion and endorsement
  • TaskDevelop a promotional strategy to effectively showcase our partnerships and gain endorsements
  • TaskNegotiate and finalize terms of partnership agreements with selected early childhood organizations
  • TaskReach out to identified organizations to introduce our organization and propose partnership arrangement
  • TaskResearch and identify potential early childhood organizations for partnership opportunities
  • Key ResultIncrease the number of registered users on the platform by 20%
  • TaskCollaborate with influencers or industry experts to promote the platform and increase user registrations
  • TaskOptimize the platform's user interface to enhance user experience and encourage registrations
  • TaskProvide incentives or rewards for existing users to refer new users to the platform
  • TaskImplement targeted advertising campaigns to reach a wider audience and attract new users

OKRs to drive up frequency of customer purchases

  • ObjectiveDrive up frequency of customer purchases
  • Key ResultDecrease checkout abandonment rate by 10% through user experience improvements
  • TaskOffer various secure payment methods
  • TaskAdd trust signals like reviews, ratings, and testimonials
  • TaskSimplify the checkout process to only essential steps
  • Key ResultIntroduce a customer loyalty program that increases repeat purchases by 15%
  • TaskDevelop a tailored loyalty program focused on customer retention
  • TaskImplement, track, and adjust the loyalty program as necessary
  • TaskResearch popular customer loyalty programs for effective strategies
  • Key ResultBoost cart size by 20% through upselling and cross-selling strategies
  • TaskDevelop personalized product suggestions based on customer buying habits
  • TaskIncorporate a rewards program for higher-value purchases
  • TaskImplement a bundle discount strategy for related items

OKRs to achieve Product-Market Fit (PMF)

  • ObjectiveAchieve Product-Market Fit (PMF)
  • Key ResultAcquire 50 new active users weekly to validate market demand
  • TaskImprove referral program to incentivize existing users
  • TaskOptimize website for user accessibility and engagement
  • TaskDevelop and implement a strategic social media marketing plan
  • Key ResultImprove key product feature based on feedback to increase user retention by 20%
  • TaskDevelop and implement the improvement strategy
  • TaskAnalyze feedback for ideas to enhance the key product feature
  • TaskMonitor user retention rates for improvements
  • Key ResultConduct 25 customer interviews to understand product usage and satisfaction
  • TaskDevelop a comprehensive interview questionnaire
  • TaskIdentify 25 customers who actively use the product
  • TaskConduct and record customer interviews

OKRs to scale the startup to achieve unicorn status

  • ObjectiveScale the startup to achieve unicorn status
  • Key ResultExpand customer base by acquiring 100 new clients
  • TaskIdentify target market segments and prioritize based on potential revenue and fit
  • TaskDevelop targeted marketing campaigns to attract potential clients from identified segments
  • TaskEstablish strategic partnerships with complementary businesses to leverage their customer base
  • TaskImplement referral program to encourage existing clients to refer friends and colleagues
  • Key Resultsecure $10 million in funding from investors
  • TaskIdentify and approach potential investors with a tailored and persuasive investment proposal
  • TaskDevelop and demonstrate a solid growth strategy and execution plan to convince investors
  • TaskCreate a compelling pitch deck highlighting the market potential, competitive advantage, and financial projections
  • TaskConduct thorough due diligence to ensure investors' trust by providing accurate financial information and projections
  • Key ResultIncrease monthly revenue by 30%
  • Key ResultAchieve a user retention rate of 80%
  • TaskImplement personalized notifications and incentives to encourage users to stay active
  • TaskImprove user onboarding process to enhance engagement and reduce churn
  • TaskContinuously analyze user behavior data to optimize the app experience and prevent attrition
  • TaskConduct regular user surveys to identify pain points and address them promptly

More User Retention OKR templates

We have more templates to help you draft your team goals and OKRs.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.