A starting point for clearer priorities and measurable progress. Make the targets your own.
Suggested timeframe: Set with your team1 objective · 3 key results
YOUR STARTING POINTTeam OKRs
OBJECTIVE
Enhance overall success in Block Blast
KR 1
Improve user retention by 15%
KR 2
Increase daily active users by 20%
KR 3
Improve in-app purchase completion rate by 10%
Ideas to get you moving
Enhance customer service and support systems
Develop personalized engagement email campaigns
Implement a user-friendly loyalty rewards program
Launch engaging in-app daily challenges/ quizzes
Implement a compelling user referral rewards program
Optimize user onboarding to improve user retention
Implement user-friendly, simple checkout process
Test and improve app loading speed
Offer exclusive in-app purchase discounts
Example targets. Adapt to your baseline before you start.
About this template
The primary objective of this OKR (Objective and Key Results) is to boost the overall success of the mobile game, Block Blast. This involves various key outcomes, such as improving user retention by 15%, increasing daily active users by 20%, and enhancing the in-app purchase completion rate by 10%.
To improve user retention by 15%, the initiatives involve enhancing customer service and support systems, developing personalized engagement email campaigns, and implementing a user-friendly loyalty rewards program. These measures aim to keep current users engaged and make them feel appreciated, thereby reducing the chances of them leaving the mobile game.
In the pursuit of a 20% increase in daily active users, several strategies have been set in place. The launch of engaging in-app daily challenges and quizzes, implementation of a compelling user rewards program for referrals as well as optimizing user onboarding to improve user retention, are all geared towards increasing the number of daily active users.
To augment the in-app purchase completion rate by 10%, a user-friendly and straightforward checkout process will be implemented. Other initiatives include testing and improving the app's loading speed and offering exclusive in-app purchase discounts, which should make in-game purchases more attractive.
Make it work for your team
01
Set your baseline. Check where you are today, then choose targets that stretch your team.
02
Agree on ownership. Give each key result a clear owner and a source of data.
03
Check in every week. Review the numbers, share confidence, and decide what needs attention.
Get this template as YAML
A machine-readable version of this example for a script or AI assistant.
---
title: Enhance overall success in Block Blast
objectives:
- title: Enhance overall success in Block Blast
outcomes:
- title: Improve user retention by 15%
from: 0.0
to: 100.0
score_format: _number_%
initiatives:
- title: Enhance customer service and support systems
- title: Develop personalized engagement email campaigns
- title: Implement a user-friendly loyalty rewards program
- title: Increase daily active users by 20%
from: 0.0
to: 100.0
score_format: _number_%
initiatives:
- title: Launch engaging in-app daily challenges/ quizzes
- title: Implement a compelling user referral rewards program
- title: Optimize user onboarding to improve user retention
- title: Improve in-app purchase completion rate by 10%
from: 0.0
to: 100.0
score_format: _number_%
initiatives:
- title: Implement user-friendly, simple checkout process
- title: Test and improve app loading speed
- title: Offer exclusive in-app purchase discounts
Team OKR example
Suggested timeframe: Set with your team
1 objective · 3 key results
Example targets. Adapt to your baseline before you start.