Increase youth engagement with Expedia's platform and enhance customer retention
A starting point for clearer priorities and measurable progress. Make the targets your own.
Suggested timeframe: Set with your team1 objective · 3 key results
YOUR STARTING POINTTeam OKRs
OBJECTIVE
Increase youth engagement with Expedia's platform and enhance customer retention
KR 1
Achieve a 10% increase in repeat bookings from users aged 18-24
KR 2
Grow the amount of registered users under 25 by 25%
KR 3
Boost social media engagement of posts focused on youth travel by 40%
Ideas to get you moving
Launch a targeted marketing campaign for users aged 18-24
Implement a loyalty program offering special discounts on repeat bookings
Improve booking interface to ensure a seamless user experience
Create an engaging social media campaign targeting young audiences
Collaborate with influencers popular among under 25-year-olds
Offer exclusive benefits for under 25 registered users
Create compelling content focusing on youth-oriented travel destinations
Engage influencers targeting the same demographic to share posts
Utilize hashtag campaigns to increase post visibility
Example targets. Adapt to your baseline before you start.
About this template
The first objective aims at increasing youth engagement on the Expedia platform and enhancing customer retention by achieving a 10% increase in repeat bookings from users aged 18-24. The strategies to achieve this involve launching a targeted marketing campaign, implementing a loyalty program with special discounts, and improving the booking interface for a seamless user experience.
The second objective focuses on growing the registered user base under the age of 25 by 25%. Execution of this objective entails creating a captivating social media campaign, partnering with influencers popular among the youth, and offering exclusive benefits to registered users below the age of 25.
A third goal seeks to boost social media engagement of posts oriented towards young travellers by 40%. Strategies include generating intriguing content revolving around youth-focused travel destinations, involving influencers from the same demographic to share posts, and utilizing hashtag campaigns for increased post visibility.
Overall, each objective aligns with the main goal of enhancing the engagement of younger age brackets on the Expedia platform and improving customer retention, using a variety of innovative and youth-focused strategies to attract, retain and engage this demographic.
Make it work for your team
01
Set your baseline. Check where you are today, then choose targets that stretch your team.
02
Agree on ownership. Give each key result a clear owner and a source of data.
03
Check in every week. Review the numbers, share confidence, and decide what needs attention.
Get this template as YAML
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---
title: Increase youth engagement with Expedia's platform and enhance customer retention
objectives:
- title: Increase youth engagement with Expedia's platform and enhance customer retention
outcomes:
- title: Achieve a 10% increase in repeat bookings from users aged 18-24
from: 0.0
to: 100.0
score_format: _number_%
initiatives:
- title: Launch a targeted marketing campaign for users aged 18-24
- title: Implement a loyalty program offering special discounts on repeat bookings
- title: Improve booking interface to ensure a seamless user experience
- title: Grow the amount of registered users under 25 by 25%
from: 0.0
to: 100.0
score_format: _number_%
initiatives:
- title: Create an engaging social media campaign targeting young audiences
- title: Collaborate with influencers popular among under 25-year-olds
- title: Offer exclusive benefits for under 25 registered users
- title: Boost social media engagement of posts focused on youth travel by 40%
from: 0.0
to: 100.0
score_format: _number_%
initiatives:
- title: Create compelling content focusing on youth-oriented travel destinations
- title: Engage influencers targeting the same demographic to share posts
- title: Utilize hashtag campaigns to increase post visibility
Team OKR example
Suggested timeframe: Set with your team
1 objective · 3 key results
Example targets. Adapt to your baseline before you start.