8 OKR examples for Churn

What are Churn OKRs?

The OKR acronym stands for Objectives and Key Results. It's a goal-setting framework that was introduced at Intel by Andy Grove in the 70s, and it became popular after John Doerr introduced it to Google in the 90s. OKRs helps teams has a shared language to set ambitious goals and track progress towards them.

Formulating strong OKRs can be a complex endeavor, particularly for first-timers. Prioritizing outcomes over projects is crucial when developing your plans.

We've tailored a list of OKRs examples for Churn to help you. You can look at any of the templates below to get some inspiration for your own goals.

If you want to learn more about the framework, you can read more about the OKR meaning online.

Best practices for managing your Churn OKRs

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tability Insights DashboardTability's audit dashboard will highlight opportunities to improve OKRs

Tip #2: Commit to the weekly check-ins

Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.

Being able to see trends for your key results will also keep yourself honest.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples below). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

Building your own Churn OKRs with AI

While we have some examples below, it's likely that you'll have specific scenarios that aren't covered here. There are 2 options available to you.

Best way to track your Churn OKRs

OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:

  • It brings the goals back to the top of the mind
  • It will highlight poorly set OKRs
  • It will surface execution risks
  • It improves transparency and accountability

Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.

A strategy map in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

Churn OKRs templates

We've covered most of the things that you need to know about setting good OKRs and tracking them effectively. It's now time to give you a series of templates that you can use for inspiration!

You'll find below a list of Objectives and Key Results templates for Churn. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.

Hope you'll find this helpful!

OKRs to improve user retention rate and reduce churn

  • ObjectiveIncrease user loyalty and reduce attrition
  • Key ResultIncrease overall retention rate by X%
  • Key ResultIncrease average session duration by X%
  • Key ResultDecrease new user churn rate by X%
  • Key ResultIncrease repeat purchase rate by X%

OKRs to increase revenue for the SaaS premium subscription

  • ObjectiveIncrease revenue for the SaaS premium subscription
  • Key ResultReduce customer churn rate for premium plan by 15%
  • Key ResultIncrease upsell conversion rate by 10%
  • TaskImplement personalized product recommendations on the checkout page
  • TaskOptimize website layout and design to highlight upsell opportunities throughout the customer journey
  • TaskTrain sales team on effective upselling techniques and product knowledge
  • TaskOffer limited-time promotions for related products during the purchase process
  • Key ResultAchieve 20% increase in average revenue per user (ARPU)
  • Key ResultAcquire 50 new premium plan customers through targeted marketing campaigns

OKRs to reduce activation churn

  • ObjectiveReduce activation churn via high-touch onboarding
  • Key ResultIncrease concierge onboarding sessions from 12% to 25% of leads
  • Key ResultIncrease engagement with onboarding drip fro 10% to 20%
  • Key ResultImprove survey scores from 3.2 to 4.1 for personalized onboarding calls

OKRs to reduce customer churn by 5%

  • ObjectiveReduce customer churn by 5%
  • Key ResultIncrease customer retention rate by 2% through enhanced engagement strategies
  • TaskCreate a loyalty program to reward and incentivize customer loyalty
  • TaskEnhance customer support channels by implementing live chat and reducing response times
  • TaskConduct regular customer surveys to gather feedback and identify areas for improvement
  • TaskImplement personalized email marketing campaigns to provide tailored content and offers
  • Key ResultImprove customer satisfaction score by 10 points through personalized support and proactive communication
  • TaskConduct regular customer surveys to gain insights and address concerns promptly
  • TaskDevelop a communication plan to proactively update customers about product developments
  • TaskAssign dedicated customer support representatives to provide personalized assistance
  • TaskImplement a CRM system to track and analyze customer data accurately
  • Key ResultIncrease the number of customers actively using premium features by 15% through targeted promotions
  • TaskMonitor customer engagement and analyze the results to continuously improve targeted promotions
  • TaskAnalyze customer data to identify preferences for targeted promotions
  • TaskImplement A/B testing to optimize the effectiveness of targeted promotions
  • TaskCreate personalized and compelling promotional campaigns to showcase the value of premium features
  • Key ResultDecrease the average time to resolve customer issues by 20% through process optimization
  • TaskRegularly track and evaluate customer issue resolution metrics to identify areas for further process optimization
  • TaskImplement automation tools to streamline and expedite customer issue resolution workflow
  • TaskAnalyze current customer issue resolution process to identify inefficiencies and bottlenecks
  • TaskTrain customer support team members on efficient problem-solving techniques and effective communication skills

OKRs to boost frequency of customer repeat purchases

  • ObjectiveBoost frequency of customer repeat purchases
  • Key ResultReduce churn rate by 10% within the customer base
  • TaskImplement customer satisfaction surveys to identify problem areas
  • TaskImprove customer service response time and efficiency
  • TaskDevelop a loyalty rewards program to incentivize repeat business
  • Key ResultAchieve a 20% increase in repeat purchases by existing customers
  • TaskEnhance customer service training for team
  • TaskImplement a loyalty program with exclusive benefits
  • TaskDeploy personalized email marketing promotions
  • Key ResultImprove customer loyalty program participation by 15%
  • TaskIncrease promotion of loyalty program in store and online
  • TaskEnhance benefits exclusive to loyalty program members
  • TaskLaunch referral incentives within the program

OKRs to enhance client success and retention in North America

  • ObjectiveEnhance client success and retention in North America
  • Key ResultReduce client churn by 15% by improving customer service response time
  • TaskImplement quicker communication channels
  • TaskTrain customer service representatives to respond more efficiently
  • TaskRegularly review and improve resolution times
  • Key ResultIncrease client retention rate by 20% in Canada and USA
  • TaskEnhance customer service training for employees
  • TaskImplement robust customer loyalty programs in Canada and USA
  • TaskRegularly collect and analyze customer feedback
  • Key ResultImplement and track 2 client success initiatives resulting in higher customer satisfaction
  • TaskImplement those two initiatives for client enhancement
  • TaskIdentify two key initiatives that will improve client success
  • TaskRegularly monitor and record the initiatives' impact on customer satisfaction

OKRs to maximize AI consulting services revenue

  • ObjectiveMaximize AI consulting services revenue
  • Key ResultAchieve a 20% increase in the conversion rate from leads to paying clients
  • TaskProvide personalized follow-up communications to address specific client needs and enhance conversion rates
  • TaskAnalyze the current lead nurturing process and identify areas for improvement
  • TaskImplement targeted email marketing campaigns to engage leads and drive conversions
  • TaskOptimize website landing pages to enhance user experience and encourage conversions
  • Key ResultReduce customer churn rate by 10% by improving customer satisfaction and retention strategies
  • TaskOffer loyalty programs and incentives to encourage customer loyalty and reduce churn rate
  • TaskEnhance product/service quality through constant monitoring and prompt resolution of customer feedback
  • TaskImplement personalized customer support strategies to enhance engagement and build stronger relationships
  • TaskConduct customer satisfaction surveys to identify pain points and areas for improvement
  • Key ResultIncrease the average contract value by 15% through upselling and cross-selling
  • TaskIdentify top-selling products/services and create bundled packages to increase cross-selling opportunities
  • TaskAnalyze customer purchase history and behavior to develop personalized upsell/cross-sell recommendations
  • TaskTrain sales team on effective upselling techniques and provide them with updated product knowledge
  • TaskImplement targeted marketing campaigns to educate customers on the benefits of upselling and cross-selling
  • Key ResultAcquire 10 new clients by implementing targeted marketing campaigns and referrals
  • TaskEncourage existing clients to refer new clients by offering incentives or rewards
  • TaskDesign and launch a social media ad campaign to attract new clients
  • TaskCreate a list of potential clients by analyzing the target market demographics
  • TaskDevelop personalized email campaigns to reach out to potential clients

OKRs to increase revenue in my AI consulting service business

  • ObjectiveIncrease revenue in my AI consulting service business
  • Key ResultIncrease the number of new clients by 20%
  • TaskImprove online marketing efforts to enhance client reach and conversion rates
  • TaskUtilize social media platforms to promote services and attract potential clients
  • TaskEnhance customer satisfaction and loyalty to generate positive word-of-mouth testimonials
  • TaskImplement referral programs to encourage existing clients to refer new ones
  • Key ResultDecrease customer churn rate by 10%
  • TaskImprove onboarding process to enhance customer experience and minimize confusion or frustration
  • TaskOffer personalized incentives or discounts based on customer preferences and behavior
  • TaskImplement proactive communication strategies to address customer concerns and provide timely support
  • TaskConduct regular customer feedback surveys to identify pain points and areas for improvement
  • Key ResultIncrease the average contract value by 15%
  • TaskUpsell existing customers with higher-value product or service options
  • TaskOffer bundled packages or add-ons to increase the overall value of each contract
  • TaskProvide personalized and relevant recommendations to drive customers towards premium offerings
  • TaskImplement targeted pricing strategies to encourage customers to upgrade their purchases
  • Key ResultLaunch two new AI consulting service packages to attract new customers
  • TaskDevelop and design the two new AI consulting service packages with clear pricing and deliverables
  • TaskConduct market research to identify niches and determine their specific AI consulting needs
  • TaskCreate a comprehensive marketing strategy to promote the new AI consulting service packages
  • TaskLaunch the new AI consulting service packages through various digital channels and platforms

More Churn OKR templates

We have more templates to help you draft your team goals and OKRs.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.