15 customisable OKR examples for Retention
What are Retention OKRs?
The OKR acronym stands for Objectives and Key Results. It's a goal-setting framework that was introduced at Intel by Andy Grove in the 70s, and it became popular after John Doerr introduced it to Google in the 90s. OKRs helps teams has a shared language to set ambitious goals and track progress towards them.
Formulating strong OKRs can be a complex endeavor, particularly for first-timers. Prioritizing outcomes over projects is crucial when developing your plans.
We've tailored a list of OKRs examples for Retention to help you. You can look at any of the templates below to get some inspiration for your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Retention OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Feel free to explore our tools:
- Use our free OKR generator
- Use Tability, a complete platform to set and track OKRs and initiatives, including a GPT-4 powered goal generator
Our customisable Retention OKRs examples
You'll find below a list of Objectives and Key Results templates for Retention. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.
Hope you'll find this helpful!
1. OKRs to enhance stewardship to boost donor retention
Enhance stewardship to boost donor retention
Increase donor retention rate by 10% with personalized thank you messages
Develop customized thank you notes for each donor- Implement a system to track donor communication
- Identify personal details of donors for tailored messages
- Improve overall donor satisfaction score by 15% via enhanced customer service
- Establish a prompt and friendly donor query response system
- Implement customer service training for all donation handling staff
- Regularly gather and implement donor feedback
- Reduce donor attrition by 5% through quarterly donor engagement activities
- Implement personalized communication strategies to retain donors
- Develop engaging outreach programs for consistent donor interaction
- Analyze feedback to improve future donor engagement activities
2. OKRs to boost employee retention across all departments
- Boost employee retention across all departments
- Implement two new benefits or recognition programs based on employee feedback
- Analyze survey results and design two new programs
- Survey employees to gather feedback on potential benefits programs
- Launch and communicate new programs to all employees
- Increase participation in employee engagement activities by 15%
- Implement regular communication about upcoming engagement activities
- Develop incentive programs to reward participation
- Simplify sign-up processes for engagement activities
- Decrease employee turnover rate by 10%
- Implement comprehensive employee training programs
- Develop competitive benefits and compensation packages
- Establish effective communication and feedback system
3. OKRs to boost client engagement and improve retention rates
- Boost client engagement and improve retention rates
- Enhance engagement on client quarterly webinars by 30% through targeted content
- Develop relatable, industry-specific content for webinar presentations
- Personalize webinar invites to boost attendee interest
- Optimize webinar time based on client availability and preference
- Decrease client churn rate by 10% via improving customer service response time
- Train customer service reps for quicker query resolution
- Monitor and optimize current support response times
- Implement real-time chat for immediate customer support interactions
- Increase monthly product usage by 15% by implementing personalisation in user journey
- Implement personalisation features into the user journey
- Monitor and analyze user engagement data regularly
- Run marketing campaigns promoting new personalized features
4. OKRs to enhance platform usability for heightened customer satisfaction and retention
- Enhance platform usability for heightened customer satisfaction and retention
- Increase the average customer retention rate by 15%
- Use personalized email marketing strategies
- Implement a customer loyalty rewards program
- Enhance customer service training
- Increase the customer satisfaction score by 25% as measured by client surveys
- Regularly analyze and take action on survey results
- Implement a customer feedback system for improvements
- Train staff in customer service and product knowledge
- Achieve a 20% reduction in customer complaints about platform usability
- Provide user-friendly guides or tutorials
- Implement adjustments based on feedback
- Conduct usability tests to identify problem areas
5. OKRs to boost asset retention and expansion in vital segments
- Boost asset retention and expansion in vital segments
- Reduce asset attrition in key segments by 5%
- Develop targeted retention strategies for these identified segments
- Identify key segments with highest asset attrition rates
- Implement regular monitoring and adjust strategies as necessary
- Increase asset retention rate in key segments by 15%
- Identify key segments with lower retention rates
- Develop tailored marketing strategies for these segments
- Implement customer loyalty programs for these key areas
- Accelerate expansion rate within targeted segments by 10%
- Identify high-growth potential segments within the targeted areas
- Implement sales incentives to boost segment-specific sales
- Develop a tailored marketing strategy for each segment
6. OKRs to improve user retention rate and reduce churn
- Increase user loyalty and reduce attrition
- Increase overall retention rate by X%
- Increase average session duration by X%
- Decrease new user churn rate by X%
- Increase repeat purchase rate by X%
7. OKRs to increase business growth and client retention
- Increase business growth and client retention
- Increase quarterly revenue by 20% through cross-selling and up-selling strategies
- Monitor and optimize sales data weekly
- Develop and implement targeted marketing campaigns
- Train staff in effective cross-selling and up-selling techniques
- Boost customer base by 15% through intensive marketing and customer referral program
- Launch a lucrative customer referral program
- Develop and implement an intensive marketing strategy
- Regularly track and measure customer growth
- Achieve a 90% customer retention rate by optimizing customer service and support
- Set up a customer loyalty rewards program
- Organize regular training for customer service staff
- Implement a multi-channel customer support system
8. OKRs to improve customer retention rate by implementing a loyalty program
- Increase customer loyalty
- Collect customer feedback and iterate program based on results
- Launch a loyalty program within 2 weeks
- Increase customer retention rate by 20% within the first month
- Increase repeat purchases by 15% within the first quarter
9. OKRs to get better user retention
- Increase customer retention
- Increase customer satisfaction score by 20%
- Develop a customer satisfaction survey
- Implement customer service training for employees
- Analyze customer feedback to identify areas of improvement
- Increase customer retention rate by 30%
- Implement a loyalty program
- Track customer feedback and identify areas for improvement
- Offer discounts and incentives to retain customers
- Monitor customer churn rate and take corrective action
- Increase weekly active users from 100 to 150/week
- Implement changes to increase user retention.
- Develop strategies to encourage more user engagement.
- Analyze user behavior to identify areas of improvement.
- Monitor user activity and adjust strategies accordingly.
10. OKRs to enhance talent retention strategies
- Enhance talent retention strategies
- Implement training programs to improve skills of at least 75% of the employees
- Implement and monitor said training programs
- Develop appropriate training programs in those areas
- Identify areas of skill deficiency among employees
- Increase employee engagement scores by 15% through enhanced communication strategies
- Introduce an open-door policy for improved cross-level communication
- Conduct regular, structured feedback sessions to address employee concerns
- Implement weekly team meetings to discuss objectives and progress
- Reduce staff turnover by 10% by implementing a comprehensive employee satisfaction program
- Implement feedback from satisfaction surveys
- Develop an employee satisfaction program
- Conduct regular employee satisfaction surveys
11. OKRs to increase client retention for enhanced repeat business
- Increase client retention for enhanced repeat business
- Execute 3 upselling campaigns leading to a $70,000 increase in sales revenue
- Develop promotional materials for each campaign
- Identify products for upselling with high profit margins
- Train sales team on upselling techniques
- Implement a customer loyalty program that results in at least 20 returning customers
- Monitor and analyze customer participation and response
- Promote the loyalty program through various channels
- Develop a comprehensive, rewarding customer loyalty program
- Achieve a 10% uplift in customer satisfaction scores through improved service delivery
- Implement a robust real-time feedback system for service improvement
- Train all customer service staff on empathy and active listening
- Regularly monitor and address customer complaints promptly
12. OKRs to bolster customer loyalty and retention
- Bolster customer loyalty and retention
- Decrease customer churn rate by 15%
- Increase customer service quality and response time
- Implement loyalty programs and customer retention initiatives
- Regularly assess and improve product or service quality
- Improve customer satisfaction score by 10 points
- Implement an effective loyalty program for 30% of repeat customers
- Launch loyalty program through marketing and customer outreach
- Design loyalty rewards based on customer purchasing patterns
- Identify most frequently purchased products by repeat customers
13. OKRs to enhance account growth and customer retention
- Enhance account growth and customer retention
- Increase customer base by 20% by introducing two new promotion strategies
- Develop, and finalize plans for two strategic promotions
- Track and analyze the promotion's response rates
- Implement the promotions across all pertinent channels
- Invigorate account activity by 15% through the implementation of new user engagement tactics
- Develop new features to enhance user engagement on platform
- Initiate user-focused campaigns promoting platform usage
- Implement a reward system to stimulate account activity
- Achieve a 10% reduction in customer churn through improved product offerings
- Analyze customer feedback to identify issues with current offerings
- Develop improved, competitive product or service features
- Implement targeted marketing campaign for revamped offerings
14. OKRs to increase customer retention rate
- Increase customer retention rate
- Increase repeat purchases from existing customers by 15%
- Implement customer loyalty program for rewarding repeat business
- Develop personalised offers based on previous purchases
- Improve post-purchase follow-up with personalized thank you emails
- Achieve 10% reduction in monthly customer churn rate
- Improve customer service response times
- Implement a customer loyalty rewards program
- Analyze and address common complaints
- Improve customer satisfaction rate by 20% as per quarterly surveys
- Utilize collected data to enhance product or service quality
- Implement comprehensive customer feedback collection system
- Develop weekly employee customer service training programs
15. OKRs to improve Employee Retention
- Improve Employee Retention
- Implement a professional development program and have 80% of employees participate
- Design and deliver engaging training sessions that align with employees' needs and goals
- Establish a tracking system to monitor employees' participation and measure the program's effectiveness
- Conduct a needs assessment to identify specific professional development opportunities
- Create a structured mentorship program to support employees' professional growth and knowledge sharing
- Conduct exit interviews with departing employees and identify recurring themes for improvement
- Ask open-ended questions to gather feedback on employee experience
- Analyze data from exit interviews to identify common areas for improvement
- Implement strategies to address recurring themes and enhance employee satisfaction
- Schedule exit interviews for departing employees
- Reduce voluntary employee turnover rate by 10% compared to the previous quarter
- Increase employee satisfaction score by 15% through quarterly surveys
- Analyze survey results to identify areas of improvement and develop action plans
- Communicate survey findings and action plans to employees to ensure transparency
- Implement an anonymous and confidential survey to gather employee feedback
- Regularly track and evaluate progress towards the goal and adjust strategies accordingly
Retention OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tability's audit dashboard will highlight opportunities to improve OKRsTip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tability's check-ins will save you hours and increase transparencyTip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Retention OKRs in a strategy map
OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
Tability's Strategy Map makes it easy to see all your org's OKRsIf you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Retention OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to increase effectiveness and efficiency of sales pipeline management
- OKRs to increase revenue efficiency across all business units
- OKRs to develop a voice-of-the-customer program
- OKRs to achieve full productivity in general accounting role
- OKRs to strengthen overall company cybersecurity knowledge and protocol compliance
- OKRs to improve code quality through effective code reviews
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
Create more examples in our app
You can use Tability to create OKRs with AI – and keep yourself accountable 👀
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