15 customisable OKR examples for Retention
What are Retention OKRs?
The OKR acronym stands for Objectives and Key Results. It's a goal-setting framework that was introduced at Intel by Andy Grove in the 70s, and it became popular after John Doerr introduced it to Google in the 90s. OKRs helps teams has a shared language to set ambitious goals and track progress towards them.
Formulating strong OKRs can be a complex endeavor, particularly for first-timers. Prioritizing outcomes over projects is crucial when developing your plans.
We've tailored a list of OKRs examples for Retention to help you. You can look at any of the templates below to get some inspiration for your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Retention OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Our customisable Retention OKRs examples
You'll find below a list of Objectives and Key Results templates for Retention. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.
Hope you'll find this helpful!
1. OKRs to enhance stewardship to boost donor retention
Enhance stewardship to boost donor retention
Increase donor retention rate by 10% with personalized thank you messages
Develop customized thank you notes for each donor- Implement a system to track donor communication
- Identify personal details of donors for tailored messages
- Improve overall donor satisfaction score by 15% via enhanced customer service
- Establish a prompt and friendly donor query response system
- Implement customer service training for all donation handling staff
- Regularly gather and implement donor feedback
- Reduce donor attrition by 5% through quarterly donor engagement activities
- Implement personalized communication strategies to retain donors
- Develop engaging outreach programs for consistent donor interaction
- Analyze feedback to improve future donor engagement activities
2. OKRs to boost employee retention across all departments
- Boost employee retention across all departments
- Implement two new benefits or recognition programs based on employee feedback
- Analyze survey results and design two new programs
- Survey employees to gather feedback on potential benefits programs
- Launch and communicate new programs to all employees
- Increase participation in employee engagement activities by 15%
- Implement regular communication about upcoming engagement activities
- Develop incentive programs to reward participation
- Simplify sign-up processes for engagement activities
- Decrease employee turnover rate by 10%
- Implement comprehensive employee training programs
- Develop competitive benefits and compensation packages
- Establish effective communication and feedback system
3. OKRs to boost Customer Retention Rate
- Boost Customer Retention Rate
- Increase customer satisfaction score to above 85% via targeted satisfaction surveys
- Reduce customer complaints by 10% through improved customer service practices
- Standardize swift resolution procedures for common issues
- Implement comprehensive training for customer service representatives
- Establish a responsive customer feedback system
- Implement loyalty program increasing repeat purchases by 15%
- Research successful loyalty programs in similar industries
- Develop a creative, rewarding loyalty program for our customers
- Implement, monitor, and adjust the program based on customer feedback
4. OKRs to improve staff retention and foster a positive work culture
- Improve staff retention and foster a positive work culture
- Increase Internal Employee Satisfaction survey scores by 15%
- Implement monthly recognition and reward programs for employees
- Enhance communication and transparency within the company
- Conduct regular training and skill development programs
- Establish 2 new team-building activities or initiatives aimed at improving work culture
- Plan logistical details for implementing selected activities
- Introduce activities to team and gather feedback for improvement
- Research and select two suitable team-building activities or initiatives
- Achieve a reduction in employee turnover rate by 10%
- Implement regular employee engagement and satisfaction surveys
- Develop a comprehensive employee benefits package
- Offer professional development and training programs
5. OKRs to boost client engagement and improve retention rates
- Boost client engagement and improve retention rates
- Enhance engagement on client quarterly webinars by 30% through targeted content
- Develop relatable, industry-specific content for webinar presentations
- Personalize webinar invites to boost attendee interest
- Optimize webinar time based on client availability and preference
- Decrease client churn rate by 10% via improving customer service response time
- Train customer service reps for quicker query resolution
- Monitor and optimize current support response times
- Implement real-time chat for immediate customer support interactions
- Increase monthly product usage by 15% by implementing personalisation in user journey
- Implement personalisation features into the user journey
- Monitor and analyze user engagement data regularly
- Run marketing campaigns promoting new personalized features
6. OKRs to enhance platform usability for heightened customer satisfaction and retention
- Enhance platform usability for heightened customer satisfaction and retention
- Increase the average customer retention rate by 15%
- Use personalized email marketing strategies
- Implement a customer loyalty rewards program
- Enhance customer service training
- Increase the customer satisfaction score by 25% as measured by client surveys
- Regularly analyze and take action on survey results
- Implement a customer feedback system for improvements
- Train staff in customer service and product knowledge
- Achieve a 20% reduction in customer complaints about platform usability
- Provide user-friendly guides or tutorials
- Implement adjustments based on feedback
- Conduct usability tests to identify problem areas
7. OKRs to improve talent onboarding and retention strategies
- Improve talent onboarding and retention strategies
- Decrease new hire turnover rate by 20%
- Establish a mentorship program for new employees
- Implement a comprehensive and engaging orientation program
- Improve the company's benefits and compensation package
- Implement improved onboarding program leading to 95% new hire satisfaction
- Develop an interactive, comprehensive orientation for new hires
- Survey new hires to identify areas needing improvement
- Regularly update onboarding materials based on feedback
- Increase retention rate to 90% among employees within their first year
- Create clear advancement opportunities within the company
- Implement comprehensive onboarding program for new hires
- Regularly conduct employee satisfaction surveys
8. OKRs to boost labor retention rate
- Boost labor retention rate
- Increase job satisfaction rate by 30% via employee recognition and rewards program
- Implement a comprehensive employee recognition program
- Regularly communicate individual accomplishments company-wide
- Develop measurable reward systems for high performers
- Decrease staff turnover by 15% through implementation of improved support schemes
- Implement career development programs for staff advancement
- Develop and enforce an employee recognition system
- Establish a comprehensive benefits package for all employees
- Enhance engagement scores by 20% by providing regular staff training
9. OKRs to boost asset retention and expansion in vital segments
- Boost asset retention and expansion in vital segments
- Reduce asset attrition in key segments by 5%
- Develop targeted retention strategies for these identified segments
- Identify key segments with highest asset attrition rates
- Implement regular monitoring and adjust strategies as necessary
- Increase asset retention rate in key segments by 15%
- Identify key segments with lower retention rates
- Develop tailored marketing strategies for these segments
- Implement customer loyalty programs for these key areas
- Accelerate expansion rate within targeted segments by 10%
- Identify high-growth potential segments within the targeted areas
- Implement sales incentives to boost segment-specific sales
- Develop a tailored marketing strategy for each segment
10. OKRs to improve user retention rate and reduce churn
- Increase user loyalty and reduce attrition
- Increase overall retention rate by X%
- Increase average session duration by X%
- Decrease new user churn rate by X%
- Increase repeat purchase rate by X%
11. OKRs to improve my memory and retention skills
- Improve my memory and retention skills
- Use a digital organizer to track and remind me of important daily tasks
- Set reminders for each important task
- Input daily tasks into the digital organizer
- Research and select a suitable digital organizer
- Read and summarize one book per week to exercise recall abilities
- Dedicate daily time for undisturbed reading
- Choose a weekly book related to your interest
- Write a summary post-reading, highlighting key points
- Practice mindfulness meditation daily for 20 minutes to improve memory
- Research mindfulness meditation methods focusing on memory improvement
- Set a daily reminder to engage in 20-minute mindfulness meditation
- Designate a quiet, peaceful location for daily meditation practices
12. OKRs to increase business growth and client retention
- Increase business growth and client retention
- Increase quarterly revenue by 20% through cross-selling and up-selling strategies
- Monitor and optimize sales data weekly
- Develop and implement targeted marketing campaigns
- Train staff in effective cross-selling and up-selling techniques
- Boost customer base by 15% through intensive marketing and customer referral program
- Launch a lucrative customer referral program
- Develop and implement an intensive marketing strategy
- Regularly track and measure customer growth
- Achieve a 90% customer retention rate by optimizing customer service and support
- Set up a customer loyalty rewards program
- Organize regular training for customer service staff
- Implement a multi-channel customer support system
13. OKRs to improve customer retention rate by implementing a loyalty program
- Increase customer loyalty
- Collect customer feedback and iterate program based on results
- Launch a loyalty program within 2 weeks
- Increase customer retention rate by 20% within the first month
- Increase repeat purchases by 15% within the first quarter
14. OKRs to get better user retention
- Increase customer retention
- Increase customer satisfaction score by 20%
- Develop a customer satisfaction survey
- Implement customer service training for employees
- Analyze customer feedback to identify areas of improvement
- Increase customer retention rate by 30%
- Implement a loyalty program
- Track customer feedback and identify areas for improvement
- Offer discounts and incentives to retain customers
- Monitor customer churn rate and take corrective action
- Increase weekly active users from 100 to 150/week
- Implement changes to increase user retention.
- Develop strategies to encourage more user engagement.
- Analyze user behavior to identify areas of improvement.
- Monitor user activity and adjust strategies accordingly.
15. OKRs to enhance talent retention strategies
- Enhance talent retention strategies
- Implement training programs to improve skills of at least 75% of the employees
- Implement and monitor said training programs
- Develop appropriate training programs in those areas
- Identify areas of skill deficiency among employees
- Increase employee engagement scores by 15% through enhanced communication strategies
- Introduce an open-door policy for improved cross-level communication
- Conduct regular, structured feedback sessions to address employee concerns
- Implement weekly team meetings to discuss objectives and progress
- Reduce staff turnover by 10% by implementing a comprehensive employee satisfaction program
- Implement feedback from satisfaction surveys
- Develop an employee satisfaction program
- Conduct regular employee satisfaction surveys
Retention OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tability's audit dashboard will highlight opportunities to improve OKRsTip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tability's check-ins will save you hours and increase transparencyTip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Retention OKRs in a strategy map
OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
Tability's Strategy Map makes it easy to see all your org's OKRsIf you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Retention OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to ascend to a prominent leadership position within the company
- OKRs to boost market share through increased product sales
- OKRs to improve stakeholder engagement and communication plan to enhance project success
- OKRs to to expand my understanding of royalties
- OKRs to determine sustainable funding requirements for existing programs
- OKRs to successfully launch a venture capital fund
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
What's next? Try Tability's goal-setting AI
You can create an iterate on your OKRs using Tability's unique goal-setting AI.
Watch the demo below, then hop on the platform for a free trial.