12 customisable OKR examples for Account Management

What are Account Management OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.

We have curated a selection of OKR examples specifically for Account Management to assist you. Feel free to explore the templates below for inspiration in setting your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own Account Management OKRs with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.

Feel free to explore our tools:

Our customisable Account Management OKRs examples

You will find in the next section many different Account Management Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).

Hope you'll find this helpful!

1OKRs to boost revenue by enhancing account management strategies

  • ObjectiveBoost revenue by enhancing account management strategies
  • Key ResultImprove account profitability by reducing churn rate by 8%
  • TaskImprove customer service responses and resolution time
  • TaskMonitor customer interactions for potential churn signals
  • TaskImplement customer loyalty programmes to encourage retention
  • Key ResultEnable upselling opportunities by identifying 10% of existing accounts for expansion
  • TaskImplement upselling strategies through targeted communication
  • TaskDevelop personalized upselling strategies for identified accounts
  • TaskAnalyze customer data to identify top 10% for potential account growth
  • Key ResultIncrease account renewals by 15% through improved client relationship strategies
  • TaskOffer incentives for timely renewals
  • TaskImplement frequent, personalized communication with existing clients
  • TaskDevelop and provide exclusive benefits for loyal customers

2OKRs to improve efficiency in meeting accounting deadlines

  • ObjectiveImprove efficiency in meeting accounting deadlines
  • Key ResultAchieve 100% on-time completion for end-of-month reconciliation
  • TaskPerform weekly audits to maintain accuracy and timeliness
  • TaskAssign specific roles and timelines to the team
  • TaskImplement a daily monitoring system for all reconciliation tasks
  • Key ResultIncrease early completion rate by 10%
  • TaskStreamline processes for quicker completion
  • TaskProvide efficient training to improve early completion skills
  • TaskImplement rewards for tasks completed ahead of schedule
  • Key ResultReduce late submission of reports by 20%
  • TaskIntroduce penalties for late report submissions
  • TaskRegularly remind team about upcoming report due dates
  • TaskImplement strict deadlines for submission of reports

3OKRs to boost Overall Account Health

  • ObjectiveBoost Overall Account Health
  • Key ResultIncrease active account numbers by 20%
  • TaskImplement a referral program to encourage current users to recruit others
  • TaskExecute targeted marketing campaigns to attract potential users
  • TaskEnhance user experience for higher customer satisfaction and retention
  • Key ResultReduce overdue balances by 30%
  • TaskEnhance reminders and notices for due payments
  • TaskImplement stricter payment deadlines and announce them clearly
  • TaskOffer incentives for early or on-time payments
  • Key ResultAlign 90% of accounts with compliance standards
  • TaskArrange training on compliance standards for account management team
  • TaskImplement necessary updates to align accounts with standards
  • TaskConduct individual reviews of existing accounts for compliance

4OKRs to ensure completion of all account schedules and bank reconciliations

  • ObjectiveEnsure completion of all account schedules and bank reconciliations
  • Key ResultSuccessfully complete and document all minor accounts' reconciliation by week 6
  • TaskReconcile discrepancies found in all reviewed accounts
  • TaskReview all minor accounts for outstanding discrepancies
  • TaskDocument results of reconciliation for all accounts
  • Key ResultImplement a new system to track bi-weekly progress of bank reconciliations
  • TaskTrain staff on using the new system
  • TaskIdentify suitable software for tracking reconciliation progress
  • TaskInitiate regular bi-weekly update meetings
  • Key ResultInitiate and finish 100% reconciliation of 10 major accounts within first 4 weeks
  • TaskBegin reconciling the discrepancies for each account
  • TaskIdentify the 10 major accounts requiring reconciliation
  • TaskComplete reconciliation process for all accounts

5OKRs to implement effective annual success plans

  • ObjectiveImplement effective annual success plans
  • Key ResultGet 80% positive feedback on implemented success plans from account holders
  • TaskRegularly solicit feedback on the success plan from account holders
  • TaskAdjust and improve the success plan based on the collected feedback
  • TaskImplement a robust, customer-focused success plan for account holders
  • Key ResultEstablish rapport with 10 unique strategic account drivers
  • TaskInitiate contact, introduce self, and establish connection
  • TaskIdentify and research 10 key strategic account drivers
  • TaskMaintain regular communication and demonstrate understanding of their business needs
  • Key ResultDevelop and solidify 5 long-term strategies for major accounts
  • TaskIdentify top 5 major accounts needing strategic development
  • TaskRegularly review and revise strategies to assure ongoing effectiveness
  • TaskEstablish strategies focusing on long-term client growth and retention

6OKRs to improve invoice processing and payment efficiency

  • ObjectiveImprove invoice processing and payment efficiency
  • Key ResultIncrease on-time payments by 30%
  • TaskOffer incentives for early or on-time payments
  • TaskImplement reminders for due payments through email or texts
  • TaskImprove payment platforms for easier transactions
  • Key ResultReduce invoice processing errors by 20%
  • TaskRegularly review and audit processed invoices
  • TaskTrain staff thoroughly on proper invoice processing
  • TaskImplement a reliable automated invoice processing system
  • Key ResultReduce average invoice processing time by 15%
  • TaskRegularly review and improve invoicing processes
  • TaskTrain staff on efficient invoice handling procedures
  • TaskImplement automated invoice processing software

7OKRs to enhance organization skills for efficient billing management

  • ObjectiveEnhance organization skills for efficient billing management
  • Key ResultComplete an advanced course in financial software systems for improved proficiency
  • TaskResearch suitable advanced courses in financial software systems
  • TaskEnroll in the selected advanced financial software course
  • TaskRegularly study and complete coursework to enhance proficiency
  • Key ResultOrganize weekly review meetings to monitor progress and identify areas of improvement
  • TaskSchedule weekly meetings with team for progress evaluation
  • TaskDesign frameworks to monitor project advancements
  • TaskEstablish metrics to identify improvement areas
  • Key ResultImplement a digital billing system to reduce processing errors by 30%
  • TaskResearch and select appropriate digital billing system software
  • TaskClosely monitor error rates and make adjustments accordingly
  • TaskTrain accounting staff on new billing system

8OKRs to enhance competency in preparing financial statements

  • ObjectiveEnhance competency in preparing financial statements
  • Key ResultPrepare and review three sample financial statements error-free
  • TaskPrepare three sample financial statements
  • TaskVerify and proofread statements for errors
  • TaskCollect necessary financial data and records
  • Key ResultObtain feedback from a seasoned financial analyst on the prepared statements
  • TaskShare prepared statements with chosen analyst
  • TaskRequest review and feedback on those statements
  • TaskIdentify experienced financial analyst in the field
  • Key ResultComplete a comprehensive financial statements preparation course with 90% score
  • TaskRegister for a financial statement preparation course
  • TaskAttempt examinations, aiming for a 90% score
  • TaskDiligently study course materials weekly

9OKRs to drive premium collection rate to 95% for improved investment income

  • ObjectiveDrive premium collection rate to 95% for improved investment income
  • Key ResultAchieve steady growth in monthly investment income by 5%
  • TaskIncrease monthly investment amounts by 5%
  • TaskRegularly rebalance portfolio based on market trends
  • TaskDiversify investment portfolio in various growth-oriented sectors
  • Key ResultReduce outstanding premium payments by 20%
  • TaskImplement automated payment reminders for customers
  • TaskOffer incentives for early or regular payments
  • TaskDevelop convenient digital premium payment options
  • Key ResultIncrease monthly premium collection rates by 15%
  • TaskConduct premium audits to identify inaccuracies
  • TaskImplement an effective reward program for consistent payers
  • TaskSend reminders before each payment's due date

10OKRs to enhance the architecture of accounting, financial, and tax processes

  • ObjectiveEnhance the architecture of accounting, financial, and tax processes
  • Key ResultAchieve at least a 15% increased in efficacy in financial reporting
  • TaskProvide thorough training for staff on financial reporting
  • TaskStandardize reporting templates and process
  • TaskImplement advanced financial management software
  • Key ResultImplement a new, streamlined accounting system capable of reducing process time by 30%
  • TaskTrain staff on the new accounting system
  • TaskIdentify inefficiencies in the current accounting system
  • TaskProcure or design a streamlined accounting software
  • Key ResultSuccessfully complete 100% of financial and tax process updates without disrupting business operations
  • TaskTest updates during low-impact business hours
  • TaskRegularly review existing financial and tax processes
  • TaskDevelop and implement necessary process updates

11OKRs to enhance a culture emphasizing accountability, resourcefulness, and growth

  • ObjectiveEnhance a culture emphasizing accountability, resourcefulness, and growth
  • Key ResultImprove individual team member accountability by 20% as measured by project completions
  • TaskImplement a transparent tracking system for project progress
  • TaskEncourage peer reviews upon project completion
  • TaskSet clear personal deadlines for individual tasks
  • Key ResultAchieve a 25% increase in workflow efficiency through training and resource allocation
  • TaskInvest in upgrading work-related equipment and software
  • TaskImplement ongoing skills training for all team members
  • TaskReassign tasks based on individual strengths and skills
  • Key ResultElevate professional growth by implementing one educational seminar per department
  • TaskSelect suitable topics for each department's educational seminar
  • TaskSchedule the seminars for all departments
  • TaskIdentify industry experts to facilitate the seminars

12OKRs to boost efficiency, unify team, and grow account base

  • ObjectiveBoost efficiency, unify team, and grow account base
  • Key ResultIncrease productivity rates by 25% through process optimization
  • TaskImplement new technologies for process automation
  • TaskIdentify inefficiencies in current work processes
  • TaskTrain staff in optimized work methodologies
  • Key ResultFoster team collaboration resulting in 15% improvement in project completion rates
  • TaskAssign collaborative tasks to increase interdependence and communication
  • TaskEstablish a systematic approach to project management
  • TaskImplement regular team building exercises and workshops
  • Key ResultAcquire 30 new accounts through targeted marketing strategies
  • TaskFollow up and close on leads
  • TaskIdentify potential clients through market research
  • TaskDevelop and implement targeted marketing campaign

Account Management OKR best practices to boost success

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tability Insights DashboardTability's audit dashboard will highlight opportunities to improve OKRs

Tip #2: Commit to weekly OKR check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to turn your Account Management OKRs in a strategy map

OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:

  • It brings the goals back to the top of the mind
  • It will highlight poorly set OKRs
  • It will surface execution risks
  • It improves transparency and accountability

We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using a proper OKR-tracking tool for it.

A strategy map in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Account Management OKR templates

We have more templates to help you draft your team goals and OKRs.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.

Create more examples in our app

You can use Tability to create OKRs with AI – and keep yourself accountable 👀

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