14 customisable OKR examples for Account Manager

What are Account Manager OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.

We have curated a selection of OKR examples specifically for Account Manager to assist you. Feel free to explore the templates below for inspiration in setting your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own Account Manager OKRs with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.

Feel free to explore our tools:

Our customisable Account Manager OKRs examples

You will find in the next section many different Account Manager Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).

Hope you'll find this helpful!

1. OKR to boost revenue by enhancing account management strategies

  • ObjectiveBoost revenue by enhancing account management strategies
  • Key ResultImprove account profitability by reducing churn rate by 8%
  • TaskImprove customer service responses and resolution time
  • TaskMonitor customer interactions for potential churn signals
  • TaskImplement customer loyalty programmes to encourage retention
  • Key ResultEnable upselling opportunities by identifying 10% of existing accounts for expansion
  • TaskImplement upselling strategies through targeted communication
  • TaskDevelop personalized upselling strategies for identified accounts
  • TaskAnalyze customer data to identify top 10% for potential account growth
  • Key ResultIncrease account renewals by 15% through improved client relationship strategies
  • TaskOffer incentives for timely renewals
  • TaskImplement frequent, personalized communication with existing clients
  • TaskDevelop and provide exclusive benefits for loyal customers

2. OKR to streamline accounts receivable operations

  • ObjectiveStreamline accounts receivable operations
  • Key ResultIncrease collection rates by 25%
  • TaskImplement an advanced collection management software system
  • TaskTrain staff on effective collection strategies
  • TaskIncentivize timely payments with discounts
  • Key ResultReduce invoice processing time by 30%
  • TaskStreamline invoice approval processes
  • TaskTrain staff on efficient invoice management
  • TaskImplement automated invoice processing software
  • Key ResultDecrease outstanding payments by 40%
  • TaskImplement quicker invoice processing system
  • TaskReview and update current payment follow-up procedures
  • TaskNegotiate payment plans with delinquent customers

3. OKR to enhance precision and productivity of tax and accounting operations

  • ObjectiveEnhance precision and productivity of tax and accounting operations
  • Key ResultReduce bookkeeping errors by 20% through the introduction of automation software
  • TaskTrain employees to use the new software efficiently
  • TaskResearch and select suitable bookkeeping automation software
  • TaskImplement chosen automation system into daily operations
  • Key ResultCondense tax computation time by 30% via process optimization
  • TaskImplement efficient tax software to streamline computations
  • TaskRegularly update tax computation best practices
  • TaskAllocate more resources to data compilation
  • Key ResultAchieve 15% rise in overall productivity by training staff in new methodologies
  • TaskIdentify relevant training programs for new methodologies
  • TaskArrange and schedule training for staff members
  • TaskMonitor and assess improvements in productivity post-training

4. OKR to ensure completion of all account schedules and bank reconciliations

  • ObjectiveEnsure completion of all account schedules and bank reconciliations
  • Key ResultSuccessfully complete and document all minor accounts' reconciliation by week 6
  • TaskReconcile discrepancies found in all reviewed accounts
  • TaskReview all minor accounts for outstanding discrepancies
  • TaskDocument results of reconciliation for all accounts
  • Key ResultImplement a new system to track bi-weekly progress of bank reconciliations
  • TaskTrain staff on using the new system
  • TaskIdentify suitable software for tracking reconciliation progress
  • TaskInitiate regular bi-weekly update meetings
  • Key ResultInitiate and finish 100% reconciliation of 10 major accounts within first 4 weeks
  • TaskBegin reconciling the discrepancies for each account
  • TaskIdentify the 10 major accounts requiring reconciliation
  • TaskComplete reconciliation process for all accounts

5. OKR to increase account expansion by securing contract renewals for 90% of existing clients

  • ObjectiveAchieve a high rate of contract renewals for existing clients
  • Key ResultIncrease customer satisfaction rates by 15% via feedback surveys
  • Key ResultImprove account management processes to reduce churn by 10%
  • Key ResultOutperform monthly revenue targets by 20% to upsell and cross-sell
  • Key ResultLaunch a customer referral program to generate 30% new business from existing clients

6. OKR to improve invoice processing and payment efficiency

  • ObjectiveImprove invoice processing and payment efficiency
  • Key ResultIncrease on-time payments by 30%
  • TaskOffer incentives for early or on-time payments
  • TaskImplement reminders for due payments through email or texts
  • TaskImprove payment platforms for easier transactions
  • Key ResultReduce invoice processing errors by 20%
  • TaskRegularly review and audit processed invoices
  • TaskTrain staff thoroughly on proper invoice processing
  • TaskImplement a reliable automated invoice processing system
  • Key ResultReduce average invoice processing time by 15%
  • TaskRegularly review and improve invoicing processes
  • TaskTrain staff on efficient invoice handling procedures
  • TaskImplement automated invoice processing software

7. OKR to enhance account growth and customer retention

  • ObjectiveEnhance account growth and customer retention
  • Key ResultIncrease customer base by 20% by introducing two new promotion strategies
  • TaskDevelop, and finalize plans for two strategic promotions
  • TaskTrack and analyze the promotion's response rates
  • TaskImplement the promotions across all pertinent channels
  • Key ResultInvigorate account activity by 15% through the implementation of new user engagement tactics
  • TaskDevelop new features to enhance user engagement on platform
  • TaskInitiate user-focused campaigns promoting platform usage
  • TaskImplement a reward system to stimulate account activity
  • Key ResultAchieve a 10% reduction in customer churn through improved product offerings
  • TaskAnalyze customer feedback to identify issues with current offerings
  • TaskDevelop improved, competitive product or service features
  • TaskImplement targeted marketing campaign for revamped offerings

8. OKR to increase sales and profitability for sellers in the next quarter

  • ObjectiveIncrease sales and profitability for sellers in the next quarter
  • Key ResultIncrease the number of new customers acquired by sellers by 20%
  • TaskEnhance customer referral program to incentivize existing customers to refer new buyers
  • TaskDevelop and implement targeted marketing campaigns to attract new potential customers
  • TaskAnalyze and optimize online presence to increase visibility and attract new customers
  • TaskImprove sales training program to enhance sellers' prospecting and customer acquisition skills
  • Key ResultAchieve a 10% increase in average order value per customer
  • TaskAnalyze customer preferences and identify potential products to upsell
  • TaskTrain sales team to effectively communicate and emphasize the value of additional products
  • TaskImprove website design and layout to promote cross-selling and product bundling
  • TaskImplement targeted promotions and discounts to encourage higher order values
  • Key ResultImplement and optimize targeted marketing campaigns resulting in 15% higher conversion rates
  • TaskContinuously test and refine marketing strategies to achieve 15% higher conversion rates
  • TaskConduct market research to identify target audience and their preferences
  • TaskUtilize data analytics to measure campaign effectiveness and make necessary adjustments
  • TaskCreate personalized and tailored content for each target segment
  • Key ResultImprove seller satisfaction rating to an average of 4.5 out of 5
  • TaskImplement a feedback system to gather seller ratings and reviews regularly
  • TaskProvide comprehensive seller training programs to enhance product knowledge and customer service skills
  • TaskAnalyze seller feedback data to identify recurring issues and proactively resolve them to improve satisfaction
  • TaskAssign dedicated account managers to build stronger relationships and address seller concerns promptly

9. OKR to attain zero-error perfection in journal entry bookkeeping

  • ObjectiveAttain zero-error perfection in journal entry bookkeeping
  • Key ResultImplement a new, rigorous 3-step review process by end of next month
  • TaskTrain staff on the new process
  • TaskRoll out new review process company-wide
  • TaskDevelop criteria for 3-step review process
  • Key ResultReduce bookkeeping errors by 25% each subsequent month until errors reach 0
  • TaskUse reliable, efficient bookkeeping software
  • TaskProvide regular training on meticulous record-keeping
  • TaskImplement a thorough double-checking process for all entries
  • Key ResultComplete an advanced bookkeeping course to boost understanding and accuracy
  • TaskConsistently attend classes and complete course assignments
  • TaskResearch suitable advanced bookkeeping courses online
  • TaskEnroll in chosen advanced bookkeeping course

10. OKR to within budget

  • ObjectiveMaintain expenses within budget
  • Key ResultAchieve 90% accuracy in budget forecasting
  • Key ResultIncrease departmental efficiency by 15%
  • Key ResultDecrease variable expenses by 10%
  • Key ResultImplement cost-cutting initiatives resulting in a 5% reduction in fixed expenses

11. OKR to strengthen relationships with key accounts and identifying opportunities for growth

  • ObjectiveIncrease revenue through strategic account management
  • Key ResultDevelop and execute personalized account plans for top 3 accounts
  • Key ResultConduct 5 in-person meetings with key accounts to strengthen relationships
  • Key ResultIdentify 3 new growth opportunities within key accounts
  • Key ResultIncrease key account revenue by 10% through cross-selling and upselling

12. OKR to to Increase productivity in financial statement preparation process

  • ObjectiveTo Increase productivity in financial statement preparation process
  • Key ResultStreamline communication process to decrease feedback acquisition from 10 days to 5 days
  • TaskImplement a unified communication platform for quicker feedback receipt
  • TaskEstablish regular short stand-up meetings for rapid updates
  • TaskSet clear expectations about response times with team members
  • Key ResultReduce time taken to compile financial data by 25%
  • TaskImplement automated data compilation software
  • TaskProvide staff training on efficient data management
  • TaskRegularly review and streamline finance processes
  • Key ResultImplement a new accounting software to minimize manual errors by 50%
  • TaskConduct staff training on new software use
  • TaskIdentify and purchase appropriate accounting software
  • TaskDefine requirement specifications for new accounting software

13. OKR to enhance the architecture of accounting, financial, and tax processes

  • ObjectiveEnhance the architecture of accounting, financial, and tax processes
  • Key ResultAchieve at least a 15% increased in efficacy in financial reporting
  • TaskProvide thorough training for staff on financial reporting
  • TaskStandardize reporting templates and process
  • TaskImplement advanced financial management software
  • Key ResultImplement a new, streamlined accounting system capable of reducing process time by 30%
  • TaskTrain staff on the new accounting system
  • TaskIdentify inefficiencies in the current accounting system
  • TaskProcure or design a streamlined accounting software
  • Key ResultSuccessfully complete 100% of financial and tax process updates without disrupting business operations
  • TaskTest updates during low-impact business hours
  • TaskRegularly review existing financial and tax processes
  • TaskDevelop and implement necessary process updates

14. OKR to grow revenue from existing accounts through upselling and cross-selling initiatives

  • ObjectiveIncrease revenue from existing accounts through upselling and cross-selling
  • Key ResultAchieve a 15% increase in revenue from cross-selling
  • Key ResultConduct at least 3 effective cross-selling presentations per month
  • Key ResultAchieve a 10% increase in revenue from upselling
  • Key ResultSecure repeat business from 80% of existing clients

Best practices for managing your Account Manager OKRs

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tability Insights DashboardTability's audit dashboard will highlight opportunities to improve OKRs

Tip #2: Commit to the weekly check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

Best way to track your Account Manager OKRs

Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:

  • It brings the goals back to the top of the mind
  • It will highlight poorly set OKRs
  • It will surface execution risks
  • It improves transparency and accountability

Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.

A strategy map in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Account Manager OKR templates

We have more templates to help you draft your team goals and OKRs.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.

Create more examples in our app

You can use Tability to create OKRs with AI – and keep yourself accountable 👀

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