OKR template to improve promotion and sponsorship package development
This OKR centers on improving promotional and sponsorship package development. It targets securing at least one sponsorship agreement with a new major partner. The initiatives involve negotiating an agreement that aligns with both parties' goals, creating a compelling sponsorship proposal, conducting targeted outreach, and developing a list of potential partners.
This objective also focuses on enhancing the promotion package by incorporating innovative and attractive elements. This involves incorporating interactive audience engagement elements, researching innovative strategies, testing different elements with focus groups, and collaborating with the design team for visually appealing materials.
The third key result outlines steps to increase the number of potential sponsors contacted by 20%. Focus areas include collaboration with the sales team, email outreach campaigns, engagement on social media platforms, and networking at industry events.
The fourth and final result aims to track and achieve a 15% increase in sponsorship revenue compared to the previous quarter. This involves developing a targeted marketing campaign, establishing regular communication with existing sponsors, analyzing and adapting the sponsorship package, and identifying potential new sponsors.
This objective also focuses on enhancing the promotion package by incorporating innovative and attractive elements. This involves incorporating interactive audience engagement elements, researching innovative strategies, testing different elements with focus groups, and collaborating with the design team for visually appealing materials.
The third key result outlines steps to increase the number of potential sponsors contacted by 20%. Focus areas include collaboration with the sales team, email outreach campaigns, engagement on social media platforms, and networking at industry events.
The fourth and final result aims to track and achieve a 15% increase in sponsorship revenue compared to the previous quarter. This involves developing a targeted marketing campaign, establishing regular communication with existing sponsors, analyzing and adapting the sponsorship package, and identifying potential new sponsors.
Improve promotion and sponsorship package development
Secure sponsorship agreement with at least one new major partner
Negotiate an agreement that aligns with both parties' goals and finalize the partnership
Create a compelling sponsorship proposal that showcases the benefits for potential partners
Conduct targeted outreach to the identified major partners for sponsorship opportunities
Develop a list of potential major partners in the target industry
Enhance the promotion package by incorporating innovative and attractive elements
Incorporate interactive elements in promotion package to engage target audience
Research innovative promotional strategies and identify effective and attractive elements
Test different promotional elements with focus groups to determine effectiveness and attractiveness
Collaborate with design team to create visually appealing promotional materials
Increase the number of potential sponsors contacted by 20%
Collaborate with sales team to identify and reach out to potential sponsors
Implement a monthly email outreach campaign targeting potential sponsors
Utilize social media platforms to engage and contact new potential sponsors
Attend relevant industry events to network and connect with potential sponsors
Track and achieve a 15% increase in sponsorship revenue compared to the previous quarter
Develop a targeted marketing campaign to promote sponsorship opportunities to potential sponsors
Establish regular communication with existing sponsors to explore opportunities for increased sponsorship contributions
Analyze and adapt sponsorship package to make it more appealing to potential sponsors
Research and identify potential new sponsors in relevant industries