OKR template to improve promotion and sponsorship package development

public-lib · Published 11 months ago

This OKR centers on improving promotional and sponsorship package development. It targets securing at least one sponsorship agreement with a new major partner. The initiatives involve negotiating an agreement that aligns with both parties' goals, creating a compelling sponsorship proposal, conducting targeted outreach, and developing a list of potential partners.

This objective also focuses on enhancing the promotion package by incorporating innovative and attractive elements. This involves incorporating interactive audience engagement elements, researching innovative strategies, testing different elements with focus groups, and collaborating with the design team for visually appealing materials.

The third key result outlines steps to increase the number of potential sponsors contacted by 20%. Focus areas include collaboration with the sales team, email outreach campaigns, engagement on social media platforms, and networking at industry events.

The fourth and final result aims to track and achieve a 15% increase in sponsorship revenue compared to the previous quarter. This involves developing a targeted marketing campaign, establishing regular communication with existing sponsors, analyzing and adapting the sponsorship package, and identifying potential new sponsors.
  • ObjectiveImprove promotion and sponsorship package development
  • Key ResultSecure sponsorship agreement with at least one new major partner
  • TaskNegotiate an agreement that aligns with both parties' goals and finalize the partnership
  • TaskCreate a compelling sponsorship proposal that showcases the benefits for potential partners
  • TaskConduct targeted outreach to the identified major partners for sponsorship opportunities
  • TaskDevelop a list of potential major partners in the target industry
  • Key ResultEnhance the promotion package by incorporating innovative and attractive elements
  • TaskIncorporate interactive elements in promotion package to engage target audience
  • TaskResearch innovative promotional strategies and identify effective and attractive elements
  • TaskTest different promotional elements with focus groups to determine effectiveness and attractiveness
  • TaskCollaborate with design team to create visually appealing promotional materials
  • Key ResultIncrease the number of potential sponsors contacted by 20%
  • TaskCollaborate with sales team to identify and reach out to potential sponsors
  • TaskImplement a monthly email outreach campaign targeting potential sponsors
  • TaskUtilize social media platforms to engage and contact new potential sponsors
  • TaskAttend relevant industry events to network and connect with potential sponsors
  • Key ResultTrack and achieve a 15% increase in sponsorship revenue compared to the previous quarter
  • TaskDevelop a targeted marketing campaign to promote sponsorship opportunities to potential sponsors
  • TaskEstablish regular communication with existing sponsors to explore opportunities for increased sponsorship contributions
  • TaskAnalyze and adapt sponsorship package to make it more appealing to potential sponsors
  • TaskResearch and identify potential new sponsors in relevant industries
Try in Tability
Turn OKRs into a Strategy Map

Related OKRs examples