OKR template to increase player base by 20%

The key goal is to increase the player base by 20%. The first strategy involves partnering with a gamer influencer to augment brand exposure. The initiatives for this strategy include collaborating on brand-promotion content, reaching out for partnership agreements, and identifying relevant influencers with substantial gamer followings.

The second strategy is to design and launch a referral program. This program aims to acquire 1000 new players by incentivizing the current players to invite their friends. The steps include designing the program, implementing a marketing campaign promoting it, and testing the program on a smaller scale initially.

Another crucial strategy is to launch two impactful marketing campaigns on social media platforms. This strategy requires designing and creating compelling visuals for the campaigns, scheduling and posting these campaigns on chosen platforms and establishing target demographics to optimize the content for them. Through these three strategies, the game aims to effectively increase player engagement and attract a larger audience.

Each of these strategies not only promotes the game to a broader audience but also provides incentives for current players to continue their engagement, ultimately leading to a 20% increase in the player base.