5 customisable OKR examples for Social Media Analyst

What are Social Media Analyst OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.

We have curated a selection of OKR examples specifically for Social Media Analyst to assist you. Feel free to explore the templates below for inspiration in setting your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own Social Media Analyst OKRs with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.

Feel free to explore our tools:

Our customisable Social Media Analyst OKRs examples

You'll find below a list of Objectives and Key Results templates for Social Media Analyst. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.

Hope you'll find this helpful!

1. OKR to develop robust metrics for social media content assessment

  • ObjectiveDevelop robust metrics for social media content assessment
  • Key ResultMinimize measurement errors to 2% or less across all evaluated social media content
  • TaskImplement precise analytics tools for accurate data collection
  • TaskRegularly audit data sets to identify discrepancies
  • TaskTrain teams on data collection best practices
  • Key ResultCreate a standardized measurement framework for evaluating content by week 8
  • TaskReview existing content evaluation methods by week 2
  • TaskFinalize and implement framework by week 8
  • TaskEstablish criteria for standardized measurements by week 5
  • Key ResultIdentify and define 10 key performance indicators for social media by the end of week 4
  • TaskPrepare definitions for each chosen indicator
  • TaskResearch potential key performance indicators for social media
  • TaskDraft list of the 10 most relevant indicators

2. OKR to stay informed on influencer trends and social media hype

  • ObjectiveStay informed on influencer trends and social media hype
  • Key ResultRead 10 reputable digital marketing publications daily for the latest social media hype
  • TaskAllocate time daily to read these publications
  • TaskIdentify 10 reputable digital marketing publications
  • TaskMonitor latest trends in social media hype
  • Key ResultFollow and analyze 20 new influencers each week for trend observations
  • TaskAnalyze and document observed trends for reporting
  • TaskRigorously follow their content daily for trend spotting
  • TaskIdentify 20 new influencers relevant to your field weekly
  • Key ResultCompile a weekly report of top 5 recurring trends in the influencer marketplace
  • TaskAnalyze data and identify top 5 recurring weekly trends
  • TaskDaily, track global influencers activities and note recurring trends
  • TaskDraft a report summarizing these top 5 trends

3. OKR to increase social media engagement by 30%

  • ObjectiveBoost social media engagement
  • Key ResultElevate average share per post by 30%
  • Key ResultExpand the reach of each post by 20%
  • Key ResultRaise average likes per post by 25%
  • Key ResultIncrease average comments per post by 35%

4. OKR to boost LinkedIn follower base by 20%

  • ObjectiveBoost LinkedIn follower base by 20%
  • Key ResultCollaborate with five influential LinkedIn professionals to expand network visibility
  • TaskIdentify five influential LinkedIn professionals related to your industry
  • TaskConnect and engage with them by commenting on or liking their posts
  • TaskSend personalized invitations to collaborate or start a project
  • Key ResultIncrease LinkedIn post frequency to five times per week for better engagement
  • TaskAssign content creation tasks to team members
  • TaskDevelop a weekly content calendar outlining five diverse posts
  • TaskAnalyze engagement and adjust strategy accordingly
  • Key ResultDesign and implement two monthly follower acquisition campaigns to attract new followers
  • TaskCreate corresponding high engaging contents
  • TaskMonitor and analyze the results regularly
  • TaskConceptualize target audience and campaign message

5. OKR to boost global visibility of our brand

  • ObjectiveBoost global visibility of our brand
  • Key ResultEstablish partnerships with 5 internationally recognized influencers
  • TaskIdentify influencers that align with our brand and products
  • TaskInitiate communication and negotiate terms of partnerships
  • TaskDraft personalized proposals for partnership collaborations
  • Key ResultGain presence in 3 untapped foreign markets
  • TaskExecute marketing campaigns to promote brand awareness
  • TaskIdentify potential foreign markets through market research
  • TaskDevelop a market entry strategy for each location
  • Key ResultIncrease social media followers by 30% across all platforms
  • TaskCollaborate with industry influencers and peers
  • TaskPromote social media profiles offline and online
  • TaskCreate and share engaging content regularly

Best practices for managing your Social Media Analyst OKRs

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide πŸ‘‡

Tip #1: Limit the number of key results

Focus can only be achieve by limiting the number of competing priorities. It is crucial that you take the time to identify where you need to move the needle, and avoid adding business-as-usual activities to your OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tability Insights DashboardTability's audit dashboard will highlight opportunities to improve OKRs

Tip #2: Commit to the weekly check-ins

Having good goals is only half the effort. You'll get significant more value from your OKRs if you commit to a weekly check-in process.

Being able to see trends for your key results will also keep yourself honest.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

Best way to track your Social Media Analyst OKRs

OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:

  • It brings the goals back to the top of the mind
  • It will highlight poorly set OKRs
  • It will surface execution risks
  • It improves transparency and accountability

Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.

A strategy map in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Social Media Analyst OKR templates

We have more templates to help you draft your team goals and OKRs.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.

Create more examples in our app

You can use Tability to create OKRs with AI – and keep yourself accountable πŸ‘€

Tability is a unique goal-tracking platform built to save hours at work and help teams stay on top of their goals.

Signup1 Create your workspace
Signup2 Build plans in seconds with AI
Signup3Track your progress
Quick nav