7 customisable OKR examples for Marketing And Partnerships
What are Marketing And Partnerships OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
How you write your OKRs can make a huge difference on the impact that your team will have at the end of the quarter. But, it's not always easy to write a quarterly plan that focuses on outcomes instead of projects.
That's why we have created a list of OKRs examples for Marketing And Partnerships to help. You can use any of the templates below as a starting point to write your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Marketing And Partnerships OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Feel free to explore our tools:
- Use our free OKR generator
- Use Tability, a complete platform to set and track OKRs and initiatives, including a GPT-4 powered goal generator
Our customisable Marketing And Partnerships OKRs examples
You will find in the next section many different Marketing And Partnerships Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
1. OKRs to expand brand awareness through social media marketing and influencer collaborations
Increase brand reach through social media and influencer partnerships
Identify and partner with 5 relevant influencers to promote our brand
Track success metrics, analyze the ROI, and optimize campaigns accordingly
Increase social media followers by 20% through targeted advertising campaigns
Generate 50% increase in social media engagement through compelling content
2. OKRs to enhance outreach with effective marketing strategies and brand visibility
Enhance outreach with effective marketing strategies and brand visibility
Increase social media organic engagement by 30%
Encourage audience interaction through quizzes and contests
Develop and share high-quality, relevant content regularly
Boost posts visibility using suitable hashtags and keywords
Secure 5 new partnerships with relevant businesses for brand cross-promotion
Implement marketing campaign that results in 20% increase in website traffic
Develop engaging content and visuals for digital marketing materials
Implement SEO strategy for improved online visibility
Conduct targeted social media advertising campaigns
3. OKRs to develop and launch a successful 3rd alternative mediation player for mobile advertising
Develop and launch a successful 3rd alternative mediation player for mobile advertising
Achieve a 15% increase in average revenue per user (ARPU) through the mediation player
Reduce the player's load time by 25% to enhance user experience
Increase user adoption of the mediation player by 20% within the target market
Improve user interface for easier navigation and intuitive user experience
Offer incentives such as exclusive content or discounts to encourage user adoption
Conduct user feedback surveys to identify pain points and address user concerns promptly
Develop targeted marketing campaigns to promote the benefits of using the mediation player
Establish partnerships with at least 5 major mobile advertising platforms for integration opportunities
Research and identify 5 major mobile advertising platforms suitable for integration opportunities
Collaborate with legal team to negotiate and finalize partnership agreements with selected platforms
Coordinate with development team to integrate advertising capabilities of selected platforms into our mobile app
Initiate contact with selected mobile advertising platforms to discuss partnership opportunities
4. OKRs to expand and excel in the Spanish Market
Expand and excel in the Spanish Market
Increase Spanish market share by 15%
Develop localized marketing strategies tailored to the Spanish audience
Improve customer service with bilingual support staff
Partner with popular Spanish influencers for product promotions
Launch effective marketing campaigns in at least 5 major Spanish cities
Develop unique marketing strategies tailored for each city
Identify top 5 Spanish cities with the largest target market
Allocate budget for comprehensive marketing campaigns in each city
Secure at least 3 strategic partnerships in Spain
Identify potential partnership opportunities in Spain
Negotiate and finalize partnership agreements
Initiate conversations with selected businesses
5. OKRs to build strategic partnerships to reach new audiences and drive customer acquisition
Expand customer acquisition through strategic partnerships
Achieve a 20% increase in revenue from converted partnership leads
Establish 5 new partnerships with relevant brands in our industry
Increase website traffic by 30% through partnership-driven promotions
Generate 100 new leads by leveraging partner networks and referrals
6. OKRs to drive US commercial opportunities expansion
Drive US commercial opportunities expansion
Boost product awareness via promotional activities to achieve a 15% sales increase
Organize product-focused events or webinars for potential customers
Collaborate with influencers for a social media product promotion
Develop targeted digital advertising campaigns across multiple platforms
Increase outbound sales contacts by 20% to open new markets
Develop a more aggressive outbound sales strategy
Train sales team in advanced outreach techniques
Identify and analyze potential new markets for our products/services
Secure at least 7 commercial partnerships for enhanced distribution
Initiate contact and negotiate terms with selected businesses
Identify and list potential partnerships suitable for our services
Develop tailored pitches highlighting mutual benefits
7. OKRs to develop an engaging and results-driven events strategy
Develop an engaging and results-driven events strategy
Measure and increase participant satisfaction by 25% post-event via surveys
Create a post-event satisfaction survey for participants
Implement feedback to improve future events by 25%
Distribute the survey to all event participants
Secure partnerships with at least 5 industry influencers for event exposure
Identify relevant industry influencers for partnership
Draft compelling proposal for potential influencer partnerships
Follow-up proposal with individual discussions and negotiation
Boost event engagement by 30% through interactive and engaging execution strategies
Use visual storytelling to captivate attendees' interest
Adopt gamification methods for interactive participant involvement
Implement live polls/quizzes to encourage audience participation
Marketing And Partnerships OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/tability-insights-board.e70f9466.png)
Tip #2: Commit to weekly OKR check-ins
Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.
Being able to see trends for your key results will also keep yourself honest.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/checkins-graph.b2aec458.png)
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Marketing And Partnerships OKRs in a strategy map
OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
![A strategy map in Tability](https://tability-templates-v2.vercel.app/_next/static/media/tability_strategy_map.2ad25843.png)
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Marketing And Partnerships OKR templates
We have more templates to help you draft your team goals and OKRs.
OKRs to increase wealth by improving income and managing spending
OKRs to establish and optimize a QA design team for the mobile gaming division
OKRs to build a robust data pipeline utilizing existing tools
OKRs to establish a recognised presence on Twitter
OKRs to attain professional status in trading
OKRs to enhance leadership skills in the finance department
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
Create more examples in our app
You can use Tability to create OKRs with AI – and keep yourself accountable 👀
Tability is a unique goal-tracking platform built to save hours at work and help teams stay on top of their goals.
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