6 OKR examples for Marketing And Partnerships

What are Marketing And Partnerships OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

How you write your OKRs can make a huge difference on the impact that your team will have at the end of the quarter. But, it's not always easy to write a quarterly plan that focuses on outcomes instead of projects.

That's why we have created a list of OKRs examples for Marketing And Partnerships to help. You can use any of the templates below as a starting point to write your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own Marketing And Partnerships OKRs with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.

Feel free to explore our tools:

Our Marketing And Partnerships OKRs examples

You will find in the next section many different Marketing And Partnerships Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).

Hope you'll find this helpful!

OKRs to expand brand awareness through social media marketing and influencer collaborations

  • ObjectiveIncrease brand reach through social media and influencer partnerships
  • Key ResultIdentify and partner with 5 relevant influencers to promote our brand
  • Key ResultTrack success metrics, analyze the ROI, and optimize campaigns accordingly
  • Key ResultIncrease social media followers by 20% through targeted advertising campaigns
  • Key ResultGenerate 50% increase in social media engagement through compelling content

OKRs to enhance outreach with effective marketing strategies and brand visibility

  • ObjectiveEnhance outreach with effective marketing strategies and brand visibility
  • Key ResultIncrease social media organic engagement by 30%
  • TaskEncourage audience interaction through quizzes and contests
  • TaskDevelop and share high-quality, relevant content regularly
  • TaskBoost posts visibility using suitable hashtags and keywords
  • Key ResultSecure 5 new partnerships with relevant businesses for brand cross-promotion
  • Key ResultImplement marketing campaign that results in 20% increase in website traffic
  • TaskDevelop engaging content and visuals for digital marketing materials
  • TaskImplement SEO strategy for improved online visibility
  • TaskConduct targeted social media advertising campaigns

OKRs to develop and launch a successful 3rd alternative mediation player for mobile advertising

  • ObjectiveDevelop and launch a successful 3rd alternative mediation player for mobile advertising
  • Key ResultAchieve a 15% increase in average revenue per user (ARPU) through the mediation player
  • Key ResultReduce the player's load time by 25% to enhance user experience
  • Key ResultIncrease user adoption of the mediation player by 20% within the target market
  • TaskImprove user interface for easier navigation and intuitive user experience
  • TaskOffer incentives such as exclusive content or discounts to encourage user adoption
  • TaskConduct user feedback surveys to identify pain points and address user concerns promptly
  • TaskDevelop targeted marketing campaigns to promote the benefits of using the mediation player
  • Key ResultEstablish partnerships with at least 5 major mobile advertising platforms for integration opportunities
  • TaskResearch and identify 5 major mobile advertising platforms suitable for integration opportunities
  • TaskCollaborate with legal team to negotiate and finalize partnership agreements with selected platforms
  • TaskCoordinate with development team to integrate advertising capabilities of selected platforms into our mobile app
  • TaskInitiate contact with selected mobile advertising platforms to discuss partnership opportunities

OKRs to build strategic partnerships to reach new audiences and drive customer acquisition

  • ObjectiveExpand customer acquisition through strategic partnerships
  • Key ResultAchieve a 20% increase in revenue from converted partnership leads
  • Key ResultEstablish 5 new partnerships with relevant brands in our industry
  • Key ResultIncrease website traffic by 30% through partnership-driven promotions
  • Key ResultGenerate 100 new leads by leveraging partner networks and referrals

OKRs to drive US commercial opportunities expansion

  • ObjectiveDrive US commercial opportunities expansion
  • Key ResultBoost product awareness via promotional activities to achieve a 15% sales increase
  • TaskOrganize product-focused events or webinars for potential customers
  • TaskCollaborate with influencers for a social media product promotion
  • TaskDevelop targeted digital advertising campaigns across multiple platforms
  • Key ResultIncrease outbound sales contacts by 20% to open new markets
  • TaskDevelop a more aggressive outbound sales strategy
  • TaskTrain sales team in advanced outreach techniques
  • TaskIdentify and analyze potential new markets for our products/services
  • Key ResultSecure at least 7 commercial partnerships for enhanced distribution
  • TaskInitiate contact and negotiate terms with selected businesses
  • TaskIdentify and list potential partnerships suitable for our services
  • TaskDevelop tailored pitches highlighting mutual benefits

OKRs to develop an engaging and results-driven events strategy

  • ObjectiveDevelop an engaging and results-driven events strategy
  • Key ResultMeasure and increase participant satisfaction by 25% post-event via surveys
  • TaskCreate a post-event satisfaction survey for participants
  • TaskImplement feedback to improve future events by 25%
  • TaskDistribute the survey to all event participants
  • Key ResultSecure partnerships with at least 5 industry influencers for event exposure
  • TaskIdentify relevant industry influencers for partnership
  • TaskDraft compelling proposal for potential influencer partnerships
  • TaskFollow-up proposal with individual discussions and negotiation
  • Key ResultBoost event engagement by 30% through interactive and engaging execution strategies
  • TaskUse visual storytelling to captivate attendees' interest
  • TaskAdopt gamification methods for interactive participant involvement
  • TaskImplement live polls/quizzes to encourage audience participation

Best practices for managing your Marketing And Partnerships OKRs

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide πŸ‘‡

Tip #1: Limit the number of key results

Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tability Insights DashboardTability's audit dashboard will highlight opportunities to improve OKRs

Tip #2: Commit to the weekly check-ins

Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.

Being able to see trends for your key results will also keep yourself honest.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

Best way to track your Marketing And Partnerships OKRs

OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:

  • It brings the goals back to the top of the mind
  • It will highlight poorly set OKRs
  • It will surface execution risks
  • It improves transparency and accountability

Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.

A strategy map in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Marketing And Partnerships OKR templates

We have more templates to help you draft your team goals and OKRs.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.

Create more examples in our app

You can use Tability to create OKRs with AI – and keep yourself accountable πŸ‘€

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