OKR template to develop and launch a successful 3rd alternative mediation player for mobile advertising
This OKR focuses on developing and launching a successful 3rd alternative mediation player for mobile advertising. The main objectives include increasing average revenue per user (ARPU) through the mediation player, enhancing the user experience by reducing the load time, and increasing the adoption of the mediation player in the target market.
Various initiatives will be taken to achieve these objectives. Enhancements to user interfaces and promoting user benefits will be carried out to increase user adoption. Exclusive content or discounts will also be offered to encourage users. Feedback surveys will be conducted to understand user requirements and develop targeted marketing campaigns promoting the product's benefits.
The final objective is to establish strong partnerships with at least 5 major mobile advertising platforms to strengthen integration opportunities. This involves identifying suitable platforms, negotiating agreements with the help of legal teams, coordinating with the development team to integrate advertising capabilities, and initiating key conversations around potential partnerships.
By executing these initiatives, the aim is to make the mediation player a sought-after medium for mobile advertising. It is expected this would result in advantageous outcomes like increased user adoption and average revenue per user, and an improved user experience.
Various initiatives will be taken to achieve these objectives. Enhancements to user interfaces and promoting user benefits will be carried out to increase user adoption. Exclusive content or discounts will also be offered to encourage users. Feedback surveys will be conducted to understand user requirements and develop targeted marketing campaigns promoting the product's benefits.
The final objective is to establish strong partnerships with at least 5 major mobile advertising platforms to strengthen integration opportunities. This involves identifying suitable platforms, negotiating agreements with the help of legal teams, coordinating with the development team to integrate advertising capabilities, and initiating key conversations around potential partnerships.
By executing these initiatives, the aim is to make the mediation player a sought-after medium for mobile advertising. It is expected this would result in advantageous outcomes like increased user adoption and average revenue per user, and an improved user experience.
Develop and launch a successful 3rd alternative mediation player for mobile advertising
Achieve a 15% increase in average revenue per user (ARPU) through the mediation player- Reduce the player's load time by 25% to enhance user experience
- Increase user adoption of the mediation player by 20% within the target market
Improve user interface for easier navigation and intuitive user experience- Offer incentives such as exclusive content or discounts to encourage user adoption
- Conduct user feedback surveys to identify pain points and address user concerns promptly
- Develop targeted marketing campaigns to promote the benefits of using the mediation player
- Establish partnerships with at least 5 major mobile advertising platforms for integration opportunities
- Research and identify 5 major mobile advertising platforms suitable for integration opportunities
- Collaborate with legal team to negotiate and finalize partnership agreements with selected platforms
- Coordinate with development team to integrate advertising capabilities of selected platforms into our mobile app
- Initiate contact with selected mobile advertising platforms to discuss partnership opportunities
