OKR template to expand and diversify supporter base
The primary aim of this OKR is to enhance and diversify the supporter base, implementing innovative strategies to include supporters from non-traditional backgrounds. To hit this goal, targeted marketing initiatives are required to acquire 300 new supporters from these formerly untapped demographics.
Another key objective involves better utilising social media and boosting engagement rates by 20%. This should culminate in attracting new follower demographics. There are various initiatives to pursue this target, such as collaborating with influencers popular with these demographics and creating tailored, engaging content for them.
There's also a strong focus on widening the partnerships linked to the organization. Launching at least two new partnerships with diverse organizations aims to facilitate co-supporter acquisition. This will involve identifying potential diverse organizations, negotiating partnership agreements, and sending proposals to selected organizations.
Keeping a vigilant eye on the results of these marketing initiatives is essential to understanding their effectiveness. Monitoring success rates and making necessary adjustments to the approach, if required, will play a crucial role in achieving these diversification targets.
Another key objective involves better utilising social media and boosting engagement rates by 20%. This should culminate in attracting new follower demographics. There are various initiatives to pursue this target, such as collaborating with influencers popular with these demographics and creating tailored, engaging content for them.
There's also a strong focus on widening the partnerships linked to the organization. Launching at least two new partnerships with diverse organizations aims to facilitate co-supporter acquisition. This will involve identifying potential diverse organizations, negotiating partnership agreements, and sending proposals to selected organizations.
Keeping a vigilant eye on the results of these marketing initiatives is essential to understanding their effectiveness. Monitoring success rates and making necessary adjustments to the approach, if required, will play a crucial role in achieving these diversification targets.
Expand and diversify supporter base
Acquire 300 supporters from non-traditional demographics by targeted marketing initiatives
Develop targeted marketing initiatives for these demographics- Implement marketing initiatives and monitor results
- Identify and research non-traditional demographics to target for support
- Increase social media engagement rates by 20%, gaining new follower types
- Collaborate with influencers attractive to target audiences
- Create engaging content tailored to potential new follower demographics
- Implement regular interactive posts like polls or quizzes
- Launch 2 new partnerships with diverse organizations for co-supporter acquisition
- Identify potential diverse organizations for partnership
- Negotiate terms and finalize partnership agreements
- Draft and send partnership proposals to chosen organizations