A starting point for clearer priorities and measurable progress. Make the targets your own.
Suggested timeframe: Set with your team1 objective · 3 key results
YOUR STARTING POINTTeam OKRs
OBJECTIVE
Expand and diversify supporter base
KR 1
Acquire 300 supporters from non-traditional demographics by targeted marketing initiatives
KR 2
Increase social media engagement rates by 20%, gaining new follower types
KR 3
Launch 2 new partnerships with diverse organizations for co-supporter acquisition
Ideas to get you moving
Develop targeted marketing initiatives for these demographics
Implement marketing initiatives and monitor results
Identify and research non-traditional demographics to target for support
Collaborate with influencers attractive to target audiences
Create engaging content tailored to potential new follower demographics
Implement regular interactive posts like polls or quizzes
Identify potential diverse organizations for partnership
Negotiate terms and finalize partnership agreements
Draft and send partnership proposals to chosen organizations
Example targets. Adapt to your baseline before you start.
About this template
The primary aim of this OKR is to enhance and diversify the supporter base, implementing innovative strategies to include supporters from non-traditional backgrounds. To hit this goal, targeted marketing initiatives are required to acquire 300 new supporters from these formerly untapped demographics.
Another key objective involves better utilising social media and boosting engagement rates by 20%. This should culminate in attracting new follower demographics. There are various initiatives to pursue this target, such as collaborating with influencers popular with these demographics and creating tailored, engaging content for them.
There's also a strong focus on widening the partnerships linked to the organization. Launching at least two new partnerships with diverse organizations aims to facilitate co-supporter acquisition. This will involve identifying potential diverse organizations, negotiating partnership agreements, and sending proposals to selected organizations.
Keeping a vigilant eye on the results of these marketing initiatives is essential to understanding their effectiveness. Monitoring success rates and making necessary adjustments to the approach, if required, will play a crucial role in achieving these diversification targets.
Make it work for your team
01
Set your baseline. Check where you are today, then choose targets that stretch your team.
02
Agree on ownership. Give each key result a clear owner and a source of data.
03
Check in every week. Review the numbers, share confidence, and decide what needs attention.
Get this template as YAML
A machine-readable version of this example for a script or AI assistant.
---
title: Expand and diversify supporter base
objectives:
- title: Expand and diversify supporter base
outcomes:
- title: Acquire 300 supporters from non-traditional demographics by targeted marketing
initiatives
from: 0.0
to: 100.0
score_format: _number_%
initiatives:
- title: Develop targeted marketing initiatives for these demographics
- title: Implement marketing initiatives and monitor results
- title: Identify and research non-traditional demographics to target for support
- title: Increase social media engagement rates by 20%, gaining new follower types
from: 0.0
to: 100.0
score_format: _number_%
initiatives:
- title: Collaborate with influencers attractive to target audiences
- title: Create engaging content tailored to potential new follower demographics
- title: Implement regular interactive posts like polls or quizzes
- title: Launch 2 new partnerships with diverse organizations for co-supporter acquisition
from: 0.0
to: 100.0
score_format: _number_%
initiatives:
- title: Identify potential diverse organizations for partnership
- title: Negotiate terms and finalize partnership agreements
- title: Draft and send partnership proposals to chosen organizations
Team OKR example
Suggested timeframe: Set with your team
1 objective · 3 key results
Example targets. Adapt to your baseline before you start.