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Marketing OKR example

Build strategic partnerships to reach new audiences and drive customer acquisition

A starting point for clearer priorities and measurable progress. Make the targets your own.

Suggested timeframe: Set with your team1 objective · 4 key results
YOUR STARTING POINTMarketing OKRs
OBJECTIVE

Expand customer acquisition through strategic partnerships

  1. KR 1

    Achieve a 20% increase in revenue from converted partnership leads

  2. KR 2

    Establish 5 new partnerships with relevant brands in our industry

  3. KR 3

    Increase website traffic by 30% through partnership-driven promotions

  4. KR 4

    Generate 100 new leads by leveraging partner networks and referrals

Example targets. Adapt to your baseline before you start.

About this template

As we continue to grow our business, it's essential that we expand our reach and get in front of new customers. To do this, we need to build strategic partnerships with like-minded companies who can help us reach new audiences and drive acquisition. By aligning with these partners and leveraging their networks, we can amplify our message and make a bigger impact in our industry. Let's make it a priority to identify and establish these strategic partnerships over the next quarter, and set ourselves up for long-term success.

Make it work for your team

01

Set your baseline. Check where you are today, then choose targets that stretch your team.

02

Agree on ownership. Give each key result a clear owner and a source of data.

03

Check in every week. Review the numbers, share confidence, and decide what needs attention.

Get this template as YAML

A machine-readable version of this example for a script or AI assistant.

---
title: Build strategic partnerships to reach new audiences and drive customer acquisition
objectives:
- title: Expand customer acquisition through strategic partnerships
  outcomes:
  - title: Achieve a 20% increase in revenue from converted partnership leads
    from: 0.0
    to: 100.0
    score_format: _number_%
    initiatives: []
  - title: Establish 5 new partnerships with relevant brands in our industry
    from: 0.0
    to: 100.0
    score_format: _number_%
    initiatives: []
  - title: Increase website traffic by 30% through partnership-driven promotions
    from: 0.0
    to: 100.0
    score_format: _number_%
    initiatives: []
  - title: Generate 100 new leads by leveraging partner networks and referrals
    from: 0.0
    to: 100.0
    score_format: _number_%
    initiatives: []
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OKR example

Secure partnerships with strategic industry leaders to drive business growth

Objective

Establish key partnerships to drive growth

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