3 customisable OKR examples for Communication Strategies
What are Communication Strategies OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Writing good OKRs can be hard, especially if it's your first time doing it. You'll need to center the focus of your plans around outcomes instead of projects.
We have curated a selection of OKR examples specifically for Communication Strategies to assist you. Feel free to explore the templates below for inspiration in setting your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Communication Strategies OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Feel free to explore our tools:
- Use our free OKR generator
- Use Tability, a complete platform to set and track OKRs and initiatives, including a GPT-4 powered goal generator
Our customisable Communication Strategies OKRs examples
You will find in the next section many different Communication Strategies Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
1. OKRs to improve stakeholder engagement and communication plan to enhance project success
Improve stakeholder engagement and communication plan to enhance project success
Increase stakeholder satisfaction rating by 10% through improved communication and engagement strategies
Create an online platform to provide stakeholders with easy access to information and updates- Establish a consistent schedule for stakeholder meetings and ensure relevant topics are discussed
- Implement regular surveys to gather stakeholder feedback and identify areas for improvement
- Develop targeted communication strategies to effectively reach and engage stakeholders
- Conduct stakeholder feedback survey to measure effectiveness of the communication and engagement plan
- Analyze survey responses to identify areas of improvement for the communication and engagement plan
- Implement changes based on survey findings to enhance effectiveness of communication and engagement strategies
- Conduct a follow-up survey to assess the impact of implemented changes and gather additional feedback
- Create and distribute stakeholder feedback survey to gather opinions and suggestions
- Identify and prioritize key stakeholders by analyzing their influence and interest in the project
- Assess influence levels of stakeholders by analyzing their past involvement and decision-making power
- Determine stakeholders' level of interest in the project through surveys, interviews, or feedback sessions
- Prioritize stakeholders based on their influence and the level of interest they hold
- Conduct stakeholder analysis to identify individuals or organizations involved in the project
- Implement at least three initiatives aimed at strengthening relationships with key stakeholders
2. OKRs to increase engagement with 5 new 'non-Everyday' producers
- Increase engagement with 5 new 'non-Everyday' producers
- Facilitate their first project or engagement by end of Week 12
- Implement project or engagement by Week 12
- Define the goals of the project or engagement by Week 9
- Assign roles and set timeline by Week 10
- Secure commitment from at least 5 out of these producers to engage by Week 8
- Reach out to these producers with a compelling pitch
- Negotiate and finalize engagement commitment by Week 8
- Identify and shortlist 5 producers for potential engagement
- Identify and connect with 10 potential 'non-Everyday' producers by end of Week 4
- Research and identify 10 potential 'non-Everyday' producers
- Send out connection requests or emails by Week 4
- Draft personalized connection requests or emails
3. OKRs to shift newsroom operations towards a topic-first communication approach
- Shift newsroom operations towards a topic-first communication approach
- Increase audience engagement by 15% through topic-first content
- Research popular topics among current audience members
- Monitor and adjust content based on audience feedback
- Develop compelling content based on chosen topics
- Improve team knowledge on 5 key topics by 30% through training sessions
- Identify 5 key topics necessitating improved team knowledge
- Organize comprehensive training sessions on these topics
- Evaluate team's understanding after each session
- Reduce time spent on channel-focused strategies by 25%
- Streamline content creation for all platforms
- Implement automation tools for posting schedules
- Delegate channel strategy work among team members
Communication Strategies OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tability's audit dashboard will highlight opportunities to improve OKRsTip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tability's check-ins will save you hours and increase transparencyTip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Communication Strategies OKRs in a strategy map
OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.
Tability's Strategy Map makes it easy to see all your org's OKRsIf you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Communication Strategies OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to enhance the User Experience (UX) for our digital products
- OKRs to successfully launch and operationalize MVP 1.0
- OKRs to enhance communication tools for internal project members
- OKRs to enhance our overall communication effectiveness
- OKRs to improve Arbor's inclusivity
- OKRs to improve internal stakeholder usability of new ERP system
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
Create more examples in our app
You can use Tability to create OKRs with AI – and keep yourself accountable 👀
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