8 OKR examples for Business Strategy Manager
What are Business Strategy Manager OKRs?
The OKR acronym stands for Objectives and Key Results. It's a goal-setting framework that was introduced at Intel by Andy Grove in the 70s, and it became popular after John Doerr introduced it to Google in the 90s. OKRs helps teams has a shared language to set ambitious goals and track progress towards them.
Formulating strong OKRs can be a complex endeavor, particularly for first-timers. Prioritizing outcomes over projects is crucial when developing your plans.
We've tailored a list of OKRs examples for Business Strategy Manager to help you. You can look at any of the templates below to get some inspiration for your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
How to edit and track OKRs with Tability
You'll probably want to edit the examples in this post, and Tability is the perfect tool for it.
Tability is an AI-powered platform that helps teams set better goals, monitor execution, and get help to achieve their objectives faster.
With Tability you can:
- Use AI to draft a complete set of OKRs in seconds
- Connect your OKRs and team goals to your project
- Automate reporting with integrations and built-in dashboard
Instead of having to copy the content of the OKR examples in a doc or spreadsheet, you can use Tability’s magic importer to start using any of the examples in this page.
The import process can be done in seconds, allowing you to edit OKRs directly in a platform that knows how to manage and track goals.
Step 1. Sign up for a free Tability account
Go tohttps://tability.app/signup and create your account (it's free!)
Step 2. Create a plan
Follow the steps after your onboarding to create your first plan, you should get to a page that looks like the picture below.
Step 3. Use the magic importer
Click on Use magic import to open up the Magic Import modal.
Now, go back to the OKR examples, and click on Copy on the example that you’d like to use.
Paste the content in the text import section. Don’t worry about the formatting, Tability’s AI will be able to parse it!
Now, just click on Import from text and let the magic happen.
Once your example is in the plan editor, you will be able to:
- Edit the objectives, key results, and tasks
- Click on the target 0 → 100% to set better target
- Use the tips and the AI to refine your goals
Step 4. Publish your plan
Once you’re done editing, you can publish your plan to switch to the goal-tracking mode.
From there you will have access to all the features that will help you and your team save hours with OKR reporting.
- 10+ built-in dashboards to visualise progress on your goals
- Weekly reminders, data connectors, and smart notifications
- 9 views to map OKRs to strategic projects
- Strategy map to align teams at scale
Building your own Business Strategy Manager OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Our Business Strategy Manager OKRs examples
You'll find below a list of Objectives and Key Results templates for Business Strategy Manager. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.
Hope you'll find this helpful!
1. OKRs to formulate and Implement a robust Business and Product Strategy
- ObjectiveFormulate and Implement a robust Business and Product Strategy
- KRImplement and test product strategy with a minimum viable product in 6 weeks
- Develop a prototype of the minimum viable product
- Implement a detailed product strategy
- Conduct rigorous testing and gather feedback
- KRDevelop a comprehensive business strategy with measurable goals within 3 weeks
- Draft a comprehensive, strategic business plan
- Define measurable, time-bound business goals
- Research market trends and study competitors for business strategy formulation
- KRIdentify and analyse 5 key competitor business strategies within next quarter
- Identify 5 main competitors in the market
- Analyze each strategy's effectiveness and performance
- Research and note down their business strategies
2. OKRs to establish a new vertically integrated business line
- ObjectiveEstablish a new vertically integrated business line
- KRLaunch a pilot project using this business line, achieving 20% ROI
- Develop a comprehensive business strategy to ensure 20% ROI
- Identify a suitable project for implementing the new business line
- Execute the pilot project using the developed strategy
- KRCreate a business plan incorporating these competencies by the quarter's end
- Draft a business plan incorporating the identified competencies
- Identify and list the specific competencies required for the business plan
- Refine and finalize the business plan for presentation
- KRIdentify and define 3 core competencies relevant to the new business line
- Set clear definitions for each identified core competency
- Research core competencies critical for success in the new business line
- Establish relevancy of each competency to the new business
3. OKRs to achieve promotion to an executive position
- ObjectiveAchieve promotion to an executive position
- KRDevelop and implement a new business strategy resulting in 10% revenue increase
- Execute new strategy, monitor progress, adjust tactics as necessary
- Evaluate current business strategies, identify areas for potential growth
- Develop a comprehensive plan to increase revenue by 10%
- KRReduce department expenses by 15% without sacrificing quality
- Negotiate vendor contracts for better pricing deals
- Identify areas of unnecessary spending within the department
- Implement cost-efficient technology solutions
- KRIncrease team project completion rate by 20%
- Implement regular status checks and progress reporting
- Provide training in efficient project management tools
- Improve workload distribution amongst team members
4. OKRs to implement a robust outbound strategy for enhanced recruitment and service provision
- ObjectiveImplement a robust outbound strategy for enhanced recruitment and service provision
- KREstablish partnerships with 10 new businesses for mutual referrals
- Initiate contact and propose mutual referral partnerships
- Identify potential businesses for partnership opportunities
- Formalize partnerships through written agreements
- KRIncrease conversion rate by 20% through targeted follow-up communications
- Identify target audience for follow-up communications
- Design personalized, engaging follow-up messages
- Analyze and optimize follow-up communication effectiveness
- KRGenerate 15% increase in qualified leads via cold emails and calls
- Schedule regular cold calls to the leads, tracking responses
- Draft personalized cold emails based on leads' interests and needs
- Develop a targeted list of potential leads from industry-specific sources
5. OKRs to optimize the company's financial ratio
- ObjectiveOptimize the company's financial ratio
- KRImprove return on investment ratio by 15% through innovative, profit-focused business strategies
- Research successful innovative profit-focused strategies in similar businesses
- Implement selected profit-focused strategies firm-wide
- Routinely monitor and adjust strategies to maximize profit
- KRIncrease current ratio by 20% through improved asset management and liability reduction
- Optimize cash flow by collecting receivables swiftly
- Improve inventory turnover rate through efficient management
- Implement stringent budget controls to reduce unnecessary spending
- KRDecrease debt-to-equity ratio by 25% by consolidating and repaying outstanding loans
- Evaluate all outstanding loans and identify for consolidation
- Arrange for a convenient debt consolidation plan
- Regularly repay consolidated debt to decrease ratio
6. OKRs to establish credibility and affordability in the tour agency market
- ObjectiveEstablish credibility and affordability in the tour agency market
- KREstablish partnerships with 3 major local tourism providers for affordable packages
- Initiate meetings to present proposals and negotiate terms
- Develop package proposals tailored to each provider
- Identify potential local tourism providers for partnership
- KRGenerate 20% increase in return customers through competitive pricing strategies
- Develop and implement competitive pricing structure
- Evaluate and adjust pricing strategies based on business performance
- Research competitors' pricing strategies and consumer responses
- KRSecure 5 positive testimonials from satisfied customers
- Reach out to happy customers to request testimonials
- Follow-up on testimonial progress after consultation
- Brief customers on testimonial forms and content expectations
7. OKRs to boost customer acquisition for consultancy business
- ObjectiveBoost customer acquisition for consultancy business
- KRConvert 20% of website visitors into leads with an optimized conversion strategy
- Implement robust SEO to increase website visibility and traffic
- Create appealing, clear call-to-actions for visitor engagement
- Install analytics to track and improve conversion rates
- KRIncrease website traffic by 30% through SEO and content marketing strategies
- Utilize SEO analytics tools to monitor results and optimize strategies
- Create shareable, high-quality content for increased backlinks
- Implement targeted SEO keywords in blog posts and website content
- KRAttain a close rate of 15% by improving sales outreach and follow-up processes
- Streamline follow-up process to ensure timely communication
- Implement efficient CRM system for effective sales tracking
- Provide team with progressive sales training and workshops
8. OKRs to robustly improve the industrial sector's market strategy
- ObjectiveRobustly improve the industrial sector's market strategy
- KRIdentify and establish strategic partnerships with at least 3 relevant companies
- Research companies that align with our strategic goals
- Formalize partnerships through agreements or contracts
- Initiate contact and discuss partnership opportunities
- KRSuccessfully implement 2 market strategies improving sector growth by 15%
- Identify and analyze two potential market growth strategies
- Develop clear implementation plans for chosen strategies
- Track and measure the implemented strategies' growth regularly
- KRIncrease the industrial sector's market share by 10%
- Develop and implement robust industrial marketing strategies
- Conduct a comprehensive market analysis and competitor research
- Improve existing product offerings and assess potential innovations
Business Strategy Manager OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Focus can only be achieve by limiting the number of competing priorities. It is crucial that you take the time to identify where you need to move the needle, and avoid adding business-as-usual activities to your OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Having good goals is only half the effort. You'll get significant more value from your OKRs if you commit to a weekly check-in process.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to track your Business Strategy Manager OKRs
OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Business Strategy Manager OKR templates
We have more templates to help you draft your team goals and OKRs.
OKRs to reinforce innovation within the finance department operations OKRs to augment efficiency and precision of treasury operations OKRs to elevate skills and effectiveness as a product owner OKRs to drive significant growth in our company's sales OKRs to standardize all global processes OKRs to implement a CRM system to efficiently track partner journey and KPIs