4 customisable OKR examples for Repeat Sales
What are Repeat Sales OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Formulating strong OKRs can be a complex endeavor, particularly for first-timers. Prioritizing outcomes over projects is crucial when developing your plans.
We've tailored a list of OKRs examples for Repeat Sales to help you. You can look at any of the templates below to get some inspiration for your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Repeat Sales OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Our customisable Repeat Sales OKRs examples
You'll find below a list of Objectives and Key Results templates for Repeat Sales. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.
Hope you'll find this helpful!
1. OKRs to improve customer satisfaction and loyalty for Sales and Marketing
Improve customer satisfaction and loyalty for Sales and Marketing
Achieve a 10% reduction in customer complaints over the quarter
Provide additional training for customer service staff- Update and clarify product usage instructions
- Implement customer satisfaction surveys after service interactions
- Boost overall customer satisfaction score by 20% on our survey
- Enhance product or service quality based on feedback
- Implement regular staff training on customer service skills
- Follow up on customer complaints efficiently
- Increase repeat sales volume by 15%
- Launch a loyalty rewards program to incentivize repeat purchases
- Implement targeted follow-up emails with personalized deals
- Enhance customer service quality to boost customer satisfaction
2. OKRs to increase client retention for enhanced repeat business
- Increase client retention for enhanced repeat business
- Execute 3 upselling campaigns leading to a $70,000 increase in sales revenue
- Develop promotional materials for each campaign
- Identify products for upselling with high profit margins
- Train sales team on upselling techniques
- Implement a customer loyalty program that results in at least 20 returning customers
- Monitor and analyze customer participation and response
- Promote the loyalty program through various channels
- Develop a comprehensive, rewarding customer loyalty program
- Achieve a 10% uplift in customer satisfaction scores through improved service delivery
- Implement a robust real-time feedback system for service improvement
- Train all customer service staff on empathy and active listening
- Regularly monitor and address customer complaints promptly
3. OKRs to boost revenue from existing customer base
- Boost revenue from existing customer base
- Improve repeat purchase rate by 10% by enhancing customer service initiatives
- Offer personalized customer support for product inquiries
- Introduce a loyalty program incentivizing repeat purchases
- Implement post-purchase follow-up communication
- Raise average order size by 15% through strategic upselling efforts
- Train staff on effective and personalized upselling techniques
- Introduce tiered pricing to incentivize higher spending
- Implement product bundling to encourage larger purchases
- Implement incentive program to increase referrals leading to actual purchases by 20%
- Develop a compelling referral incentive program
- Promote the referral program through various channels
- Track and measure program's impact on purchases
4. OKRs to increase repeat business through timely follow-up and re-quotation
- Increase repeat business through timely follow-up and re-quotation
- Achieve 40% successful requote conversion from contacted clients
- Train team on persuasive sales communication techniques
- Improve quality and personalization of requote offers
- Implement a follow-up system for all quoted clients
- Reach out to 100% of clients with past orders in the last two years
- Send customized messages to each client
- Compile list of clients with past orders
- Draft effective outreach communication
- Create and implement a formalized follow-up process for future sales follow-up
- Design a standardized sales follow-up template
- Train the sales team on the new process method
- Identify key touchpoints for customer follow-up after purchase
Repeat Sales OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tability's audit dashboard will highlight opportunities to improve OKRsTip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tability's check-ins will save you hours and increase transparencyTip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Repeat Sales OKRs in a strategy map
Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.
Tability's Strategy Map makes it easy to see all your org's OKRsIf you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Repeat Sales OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to achieve consistent delivery of a high-quality application
- OKRs to develop and implement an impactful spending proposal
- OKRs to complete the Financial Statement promptly
- OKRs to elevate proficiency and scores in Mathematics
- OKRs to expand the company's market presence
- OKRs to get first 10 users
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
What's next? Try Tability's goal-setting AI
You can create an iterate on your OKRs using Tability's unique goal-setting AI.
Watch the demo below, then hop on the platform for a free trial.