22 OKR examples for Growth Team

OKRs are quickly gaining popularity as a goal-setting framework. But, it's not always easy to know how to write your goals, especially if it's your first time using OKRs.

We've tailored a list of OKRs examples for Growth Team to help you. You can look at any of the templates below to get some inspiration for your own goals.

If you want to learn more about the framework, you can read more about the OKR meaning online.

Best practices for OKR

Your objectives should be ambitious, but achievable. Your key results should be measurable and time-bound. It can also be helfpul to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Building your own OKRs with AI

While we have some examples below, it's likely that you'll have specific scenarios that aren't covered here. There are 2 options available to you.

- Use our free OKRs generator
- Use Tability, a complete platform to set and track OKRs and initiatives – including a GPT-4 powered goal generator

How to track OKRs

Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework.

Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKRs-tracking platform to make things easier.

We recommend Tability for an easy way to set and track OKRs with your team.

Check out the 5 best OKR tracking templates to find the best way to monitor progress during the quarter.

Growth Team OKRs templates

You'll find below a list of Objectives and Key Results for Growth Team.

OKRs to enhance career growth of junior team members through mentorship

  • ObjectiveEnhance career growth of junior team members through mentorship
  • Key ResultImprove junior team members' project completion rate by 20%
  • TaskProvide constructive feedback and guidance frequently
  • TaskEstablish a mentorship program within the team
  • TaskImplement regular hands-on training sessions for junior team members
  • Key ResultConduct weekly personalized training sessions for each junior team member
  • TaskIdentify individual training needs for every junior team member
  • TaskDedicate time to execute training sessions weekly
  • TaskDevelop weekly personalized training plans
  • Key ResultAchieve a 15% increase in junior team members assuming leadership roles in projects
  • TaskImplement leadership training programs for junior team members
  • TaskCreate opportunities for mentorship from senior leaders
  • TaskDelegate more responsibilities to promising junior members
Turn OKRs into a Strategy Map

OKRs to secure partnerships with strategic industry leaders to drive business growth

  • ObjectiveEstablish key partnerships to drive growth
  • Key ResultIdentify and prioritize potential partners based on revenue and market share
  • Key ResultTrack the success of each partnership by setting clear KPIs and regularly measuring progress
  • Key ResultDevelop a compelling pitch deck and present to at least 10 potential partners
  • Key ResultSign partnership agreements with at least 3 of the identified partners

OKRs to increase business growth and client retention

  • ObjectiveIncrease business growth and client retention
  • Key ResultIncrease quarterly revenue by 20% through cross-selling and up-selling strategies
  • TaskMonitor and optimize sales data weekly
  • TaskDevelop and implement targeted marketing campaigns
  • TaskTrain staff in effective cross-selling and up-selling techniques
  • Key ResultBoost customer base by 15% through intensive marketing and customer referral program
  • TaskLaunch a lucrative customer referral program
  • TaskDevelop and implement an intensive marketing strategy
  • TaskRegularly track and measure customer growth
  • Key ResultAchieve a 90% customer retention rate by optimizing customer service and support
  • TaskSet up a customer loyalty rewards program
  • TaskOrganize regular training for customer service staff
  • TaskImplement a multi-channel customer support system

OKRs to increase Atlassian licensing sales by 50%

  • ObjectiveIncrease Atlassian licensing sales by 50%
  • Key ResultIncrease the average purchase value of Atlassian licenses by 10%
  • Key ResultAcquire 20% more new customers for Atlassian licensing
  • TaskConduct market research to identify potential target industries for Atlassian licensing
  • TaskCollaborate with sales team to offer personalized solutions and competitive pricing packages
  • TaskDevelop targeted marketing campaigns to promote the benefits of Atlassian licensing
  • TaskImprove lead generation strategies by utilizing digital advertising and content marketing
  • Key ResultIncrease the number of Atlassian license sales by 25%
  • TaskStrengthen partnerships with resellers and distributors to expand the reach of Atlassian licenses
  • TaskProvide additional training and resources to sales teams to effectively pitch and sell Atlassian licenses
  • TaskOffer discounts or promotional offers to incentivize customers to purchase Atlassian licenses
  • TaskImplement targeted marketing campaigns to reach potential customers interested in Atlassian licenses
  • Key ResultIncrease customer retention rate for Atlassian licenses by 15%
  • TaskImplement a loyalty rewards program for customers with Atlassian licenses
  • TaskOffer exclusive discounts and promotions to encourage subscription renewals for Atlassian licenses
  • TaskEnhance customer support resources, such as self-help guides and FAQ sections
  • TaskConduct customer satisfaction surveys to gather feedback and address pain points

OKRs to achieve 10% organic growth via event marketing

  • ObjectiveAchieve 10% organic growth via event marketing
  • Key ResultSecure 3 new partnership deals for collaborative events to broaden audience reach
  • TaskPitch partnership idea to identified potential partners
  • TaskNegotiate deal and finalize partnership agreement
  • TaskIdentify potential partners for collaboration
  • Key ResultImprove event-lead conversion rate by 20% to enhance sales
  • TaskDevelop engaging follow-up messaging targeting event attendees
  • TaskImplement event-specific promotional sales or discounts
  • TaskTrain staff on successful sales conversion strategies
  • Key ResultIncrease event participation by 15% to increase brand exposure
  • TaskLeverage social media platforms for event advertising
  • TaskEstablish partnerships with influencers or celebrities to boost event visibility
  • TaskDevelop engaging promotional materials to attract potential participants

OKRs to increase user acquisition by 50% in the next quarter

  • ObjectiveBoost user acquisition
  • Key ResultAchieve a 25% conversion rate of website visitors to users
  • Key ResultExpand social media reach and engagement by 50%
  • Key ResultLaunch a referral program and generate 20% new users through referrals
  • Key ResultIncrease website traffic by 30% via organic and paid channels

OKRs to implement strategies to enhance sustainable revenue growth

  • ObjectiveImplement strategies to enhance sustainable revenue growth
  • Key ResultSecure at least 10 new B2B partnerships for an expected sales increase of 20%
  • TaskNegotiate partnership terms and finalize agreements
  • TaskIdentify and list potential B2B partnership targets
  • TaskInitiate contact and set meetings with the targets
  • Key ResultIncrease customer retention rate by 15% through customer satisfaction strategies
  • Key ResultBoost market penetration in untapped regions by 25% to grow brand presence
  • TaskPerform market research to identify potential untapped regions
  • TaskDevelop tailored marketing strategies for these regions
  • TaskImplement intensive promotional campaigns in targeted regions

OKRs to boost new customer revenue on Amazon by 50%

  • ObjectiveBoost new customer revenue on Amazon by 50%
  • Key ResultElevate average customer transaction amount by 15% via upselling techniques
  • TaskIntroduce loyalty programs incentivizing larger transactions
  • TaskTrain staff in persuasive upselling and cross-selling techniques
  • TaskImplement product bundles to encourage higher-priced purchases
  • Key ResultIncrease advertising campaign conversion rate by 30%
  • TaskDesign and implement new conversion-focused ad content
  • TaskAnalyze conversion data to identify improvement areas
  • TaskReview and refine existing ad targeting strategy
  • Key ResultGrow new customer base by 20% through targeted marketing strategies
  • TaskImplement and monitor marketing efforts regularly
  • TaskDevelop tailored marketing strategies for identified audience
  • TaskIdentify target audience for the product or service

OKRs to enhance account growth and customer retention

  • ObjectiveEnhance account growth and customer retention
  • Key ResultIncrease customer base by 20% by introducing two new promotion strategies
  • TaskDevelop, and finalize plans for two strategic promotions
  • TaskTrack and analyze the promotion's response rates
  • TaskImplement the promotions across all pertinent channels
  • Key ResultInvigorate account activity by 15% through the implementation of new user engagement tactics
  • TaskDevelop new features to enhance user engagement on platform
  • TaskInitiate user-focused campaigns promoting platform usage
  • TaskImplement a reward system to stimulate account activity
  • Key ResultAchieve a 10% reduction in customer churn through improved product offerings
  • TaskAnalyze customer feedback to identify issues with current offerings
  • TaskDevelop improved, competitive product or service features
  • TaskImplement targeted marketing campaign for revamped offerings

OKRs to drive revenue growth through personalisation

  • ObjectiveDrive revenue growth through personalisation
  • Key ResultImprove customer retention rate by 15% through tailored email marketing campaigns
  • TaskAnalyze campaign performance and make iterative improvements based on customer feedback and data
  • TaskImplement automated email workflows to consistently engage customers at different stages of their journey
  • TaskSegment customer database based on demographics, behavior, and purchasing patterns
  • TaskDevelop personalized email content that addresses individual customer needs and preferences
  • Key ResultIncrease conversion rate by 10% through personalised recommendations on the website
  • TaskOptimize website's user interface to prominently display personalized recommendations throughout the user journey
  • TaskAnalyze customer data to understand preferences and create tailored recommendation lists
  • TaskContinuously monitor and test recommendation algorithms to improve accuracy and relevance
  • TaskImplement an AI-driven recommendation engine to offer personalized product suggestions
  • Key ResultGenerate 30% more revenue from existing customers by delivering highly targeted promotions
  • TaskImplement a customer loyalty program to reward and incentivize existing customers for their continued business
  • TaskMonitor and track promotion effectiveness, making adjustments based on real-time customer feedback
  • TaskDevelop a strategic plan to increase customer engagement and encourage repeat purchases
  • TaskAnalyze customer data to identify interests and preferences for personalized promotions
  • Key ResultAchieve a 20% increase in average order value by leveraging personalised upselling techniques
  • TaskAnalyze customer shopping patterns to identify potential upselling opportunities
  • TaskImplement dynamic pricing strategies to showcase higher-value options and incentives for upselling
  • TaskTrain sales team on effective upselling techniques and how to personalize offers
  • TaskDevelop tailored product recommendations based on customer preferences and purchase history

OKRs to successfully launch startup

  • ObjectiveSuccessfully launch startup
  • Key ResultSecure initial funding of at least $50K
  • TaskSet up pitches with interested investors
  • TaskDevelop a detailed business plan highlighting investment value
  • TaskIdentify potential investors in the chosen industry
  • Key ResultAchieve steady user growth rate of 20% month on month
  • TaskIdentify and target a specific user demographic via social media campaigns
  • TaskImplement a customer referral program with incentives
  • TaskOptimize SEO strategies for increased organic user traffic
  • Key ResultOnboard first 100 users
  • TaskProvide personalized support for early users
  • TaskLaunch marketing campaign to attract initial users
  • TaskDevelop a comprehensive, user-friendly onboarding guide

OKRs to establish a scalable operating system for rapid growth

  • ObjectiveEstablish a scalable operating system for rapid growth
  • Key ResultIncrease speed of hiring process by implementing system improvements, reducing time-to-hire by 25%
  • TaskIdentify inefficiencies in the current hiring process
  • TaskTrain HR team on the new systems
  • TaskImplement a digital applicant tracking system
  • Key ResultTrain 85% of supervisors in new procedures for scalability by the end of the quarter
  • TaskDesign and execute appropriate training programs
  • TaskMonitor and document training progress regularly
  • TaskIdentify supervisors needing training in scalable procedures
  • Key ResultStreamline onboarding process to reduce new employee ramp-up time by 30%
  • TaskIncorporate feedback to continuously improve onboarding
  • TaskDevelop comprehensive, easy-to-understand training materials
  • TaskImplement a mentorship program for new hires

OKRs to drive tangible growth towards company's 2024 ambitions

  • ObjectiveDrive tangible growth towards company's 2024 ambitions
  • Key ResultIncrease company revenue by 15% compared to previous quarter
  • TaskDevelop new marketing campaigns to attract customers
  • TaskImplement effective upselling strategies to boost sales
  • TaskOptimize pricing strategies for all products/services
  • Key ResultInitiate three impactful growth strategies that will reach team adoption by 90%
  • TaskIdentify areas of high potential for growth in team processes
  • TaskImplement strategies and monitor team adoption rate
  • TaskDevelop impactful initiatives geared towards these growth areas
  • Key ResultImprove employee engagement in growth pitching by 20% measured by increased participation
  • TaskLaunch internal competition on the best growth pitching strategies
  • TaskOrganize weekly brainstorming sessions for pitching ideas
  • TaskProvide growth pitching training to all employees

OKRs to scale the startup to achieve unicorn status

  • ObjectiveScale the startup to achieve unicorn status
  • Key ResultExpand customer base by acquiring 100 new clients
  • TaskIdentify target market segments and prioritize based on potential revenue and fit
  • TaskDevelop targeted marketing campaigns to attract potential clients from identified segments
  • TaskEstablish strategic partnerships with complementary businesses to leverage their customer base
  • TaskImplement referral program to encourage existing clients to refer friends and colleagues
  • Key Resultsecure $10 million in funding from investors
  • TaskIdentify and approach potential investors with a tailored and persuasive investment proposal
  • TaskDevelop and demonstrate a solid growth strategy and execution plan to convince investors
  • TaskCreate a compelling pitch deck highlighting the market potential, competitive advantage, and financial projections
  • TaskConduct thorough due diligence to ensure investors' trust by providing accurate financial information and projections
  • Key ResultIncrease monthly revenue by 30%
  • Key ResultAchieve a user retention rate of 80%
  • TaskImplement personalized notifications and incentives to encourage users to stay active
  • TaskImprove user onboarding process to enhance engagement and reduce churn
  • TaskContinuously analyze user behavior data to optimize the app experience and prevent attrition
  • TaskConduct regular user surveys to identify pain points and address them promptly

OKRs to accelerate user growth for SaaS product

  • ObjectiveAccelerate user growth for SaaS product
  • Key ResultGrow active user base by 20%
  • TaskEnhance product features based on user feedback
  • TaskImprove user experience to increase retention rates
  • TaskImplement targeted marketing campaigns to attract new users
  • Key ResultIncrease monthly recurring revenue by 25%
  • TaskImplement a customer referral program
  • TaskDevelop upselling strategies for existing customers
  • TaskImprove product or service pricing strategies
  • Key ResultDecrease user churn rate by 15%
  • TaskImplement a user feedback system to identify common issues
  • TaskEnhance product features based on user preferences
  • TaskDevelop a personalized customer engagement strategy

OKRs to strengthen strategic partnership for maximum business growth

  • ObjectiveStrengthen strategic partnership for maximum business growth
  • Key ResultIncrease partnership revenue by 20% through joint marketing campaigns and collaborative sales efforts
  • TaskIdentify potential partners with complementary products/services for joint marketing campaigns
  • TaskCollaborate with partners to create and implement effective sales strategies and tactics
  • TaskDevelop and execute a targeted marketing strategy to promote joint marketing campaigns
  • TaskRegularly analyze and evaluate the success of joint marketing campaigns and sales efforts
  • Key ResultEstablish three new strategic partnerships with key industry players to expand market reach
  • TaskExecute and implement the partnerships, focusing on expanding market reach and achieving growth objectives
  • TaskIdentify potential industry players that align with our strategic goals and market objectives
  • TaskNegotiate mutually beneficial terms and agreements with the selected strategic partners
  • TaskInitiate contact and engage in conversations to explore partnership opportunities with identified industry players
  • Key ResultImprove customer retention rate by 15% through enhanced partner engagement and support programs
  • TaskLaunch a partner feedback survey to gather insights and identify areas for improvement
  • TaskCreate a dedicated partner portal with resources to enhance collaboration and knowledge sharing
  • TaskEstablish a proactive communication channel to address partner concerns and promptly resolve issues
  • TaskImplement regular training sessions and workshops for partners to strengthen their product expertise
  • Key ResultAchieve a 95% satisfaction rate from partners through effective communication and timely resolution of issues
  • TaskDevelop a clear and concise communication plan to ensure all relevant information reaches partners
  • TaskImplement weekly check-ins with partners to address any concerns and provide updates
  • TaskConduct periodic surveys and feedback sessions to understand partner needs and improve satisfaction
  • TaskPrioritize issue resolution by promptly addressing partner queries and providing satisfactory solutions

OKRs to grow revenue from existing accounts through upselling and cross-selling initiatives

  • ObjectiveIncrease revenue from existing accounts through upselling and cross-selling
  • Key ResultAchieve a 15% increase in revenue from cross-selling
  • Key ResultConduct at least 3 effective cross-selling presentations per month
  • Key ResultAchieve a 10% increase in revenue from upselling
  • Key ResultSecure repeat business from 80% of existing clients

OKRs to establish a successful YouTube channel

  • ObjectiveEstablish a successful YouTube channel
  • Key ResultReach 10,000 total views on all videos combined
  • TaskCreate and publish engaging and high-quality videos consistently
  • TaskCollaborate with influencers or popular YouTubers for broader reach
  • TaskPromote videos across different social media platforms
  • Key ResultCreate and publish 20 high-quality videos by end of next quarter
  • TaskEdit, review and publish the videos
  • TaskSchedule and conduct filming sessions
  • TaskIdentify topics and draft outlines for 20 videos
  • Key ResultSecure a minimum of 500 subscribers on the channel
  • TaskCreate engaging content relevant to target audience
  • TaskImplement a subscriber referral reward system
  • TaskPromote the channel through social media ad campaigns

OKRs to incrementar la audiencia del newsletter al doble

  • ObjectiveIncrementar la audiencia del newsletter al doble
  • Key ResultConseguir un 30% de aumento en las suscripciones a través de referencias
  • TaskImplementar un programa de incentivos para referencias
  • TaskPromover el programa de referencias en redes sociales
  • TaskCapacitar al equipo de atención al cliente sobre referencias
  • Key ResultIncrementar la tasa de clics en el enlace del newsletter en un 25%
  • TaskDiseñar llamadas a la acción convincentes y atractivas
  • TaskSegmentar y personalizar el newsletter para cada destinatario
  • TaskMejorar la calidad y relevancia del contenido del newsletter
  • Key ResultAumentar el número de páginas visitadas del sitio web en un 20%
  • TaskCrear contenido atractivo e interactivo para retener a los visitantes
  • TaskPromover el sitio web activamente en redes sociales
  • TaskImplementar estrategias de SEO para mejorar el ranking de búsqueda

OKRs to launch a high growth and profitable tech startup

  • ObjectiveLaunch a high growth and profitable tech startup
  • Key ResultDevelop a minimum viable product, tested and approved by a focus group of 25 participants
  • TaskCreate and test the product with focus group
  • TaskImplement changes based on feedback
  • TaskIdentify key features for the minimum viable product
  • Key ResultSecure funding worth at least $1M from reliable investors
  • TaskSchedule and conduct persuasive pitch meetings with investors
  • TaskDevelop a compelling business proposal showcasing ROI
  • TaskResearch and create a list of potential reliable investors
  • Key ResultAssemble a cohesive team of 5 skilled professionals for key operations
  • TaskIdentify required skills for key operations team roles
  • TaskSource potential candidates through networking or recruiting
  • TaskConduct interviews and select final team members

OKRs to drive 110% growth in MRR for our new product

  • ObjectiveDrive 110% growth in MRR for our new product
  • Key ResultEnhance customer retention rate for the new product by 15%
  • Key ResultAchieve a 10% increase in average revenue per customer for the new product
  • TaskAnalyze pricing strategy and competitive landscape to optimize product pricing for maximum revenue
  • TaskConduct market research to identify key customer segments and their willingness to pay
  • TaskDevelop targeted marketing campaigns to increase product adoption and upsell opportunities
  • TaskProvide additional training and resources to sales team to effectively communicate product value
  • Key ResultGenerate a 30% growth in upsell and cross-sell revenue from the new product
  • TaskDevelop targeted marketing campaigns to promote the upsell and cross-sell options of the new product
  • TaskImplement customer feedback mechanisms to continuously improve upsell and cross-sell strategies for the new product
  • TaskTrain sales teams on effectively presenting and selling the upsell and cross-sell options for the new product
  • TaskConduct thorough market research to identify potential upsell and cross-sell opportunities for the new product
  • Key ResultIncrease the number of paying customers for the new product by 20%
  • TaskImplement targeted online advertising to reach a wider audience
  • TaskOffer enticing promotional discounts to encourage immediate purchase
  • TaskLeverage social media platforms for customer engagement and word-of-mouth marketing
  • TaskEnhance product features and benefits to increase perceived value

OKRs to boost HR effectiveness in facilitating organization and people growth

  • ObjectiveBoost HR effectiveness in facilitating organization and people growth
  • Key ResultIncrease employee retention rate by 20%
  • TaskEnhance company benefits and compensation packages
  • TaskImplement a comprehensive employee development and training program
  • TaskIncrease regular feedback and recognition sessions
  • Key ResultDecrease average hiring process time by 15%
  • TaskEstablish a structured, efficient onboarding process
  • TaskStreamline interview scheduling with automated tools
  • TaskImplement standardised skill-based assessments
  • Key ResultUpgrade leadership development programs benefiting 30% of employees
  • TaskSource and hire professional development consultants
  • TaskConduct survey to identify areas for leadership program improvement
  • TaskImplement program changes based on consultant feedback

More OKR templates

We have more templates to help you draft your team goals and OKRs.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.