15 customisable OKR examples for Growth Team
What are Growth Team OKRs?
The OKR acronym stands for Objectives and Key Results. It's a goal-setting framework that was introduced at Intel by Andy Grove in the 70s, and it became popular after John Doerr introduced it to Google in the 90s. OKRs helps teams has a shared language to set ambitious goals and track progress towards them.
OKRs are quickly gaining popularity as a goal-setting framework. But, it's not always easy to know how to write your goals, especially if it's your first time using OKRs.
We've tailored a list of OKRs examples for Growth Team to help you. You can look at any of the templates below to get some inspiration for your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Growth Team OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Feel free to explore our tools:
- Use our free OKR generator
- Use Tability, a complete platform to set and track OKRs and initiatives, including a GPT-4 powered goal generator
Our customisable Growth Team OKRs examples
You'll find below a list of Objectives and Key Results templates for Growth Team. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.
Hope you'll find this helpful!
1. OKRs to enhance in-house legal team for aggressive business growth
Enhance in-house legal team for aggressive business growth
Reduce legal risks and issues by 30%, enhancing expansion strategy
Strengthen internal controls to prevent legal breaches- Hire legal consultant team to review existing policies
- Implement regular legal compliance training for all staff
- Improve legal operational efficiency by 25% using advance legal tech tools
- Monitor and evaluate the improvement in operational efficiency
- Implement advanced legal software for streamlined case management
- Train staff on utilizing new legal tech tools efficiently
- Hire and onboard four additional experienced legal professionals
- Screen applicants and conduct interviews
- Post job listings on legal employment websites
- Design comprehensive onboarding program
2. OKRs to enhance career growth of junior team members through mentorship
- Enhance career growth of junior team members through mentorship
- Improve junior team members' project completion rate by 20%
- Provide constructive feedback and guidance frequently
- Establish a mentorship program within the team
- Implement regular hands-on training sessions for junior team members
- Conduct weekly personalized training sessions for each junior team member
- Identify individual training needs for every junior team member
- Dedicate time to execute training sessions weekly
- Develop weekly personalized training plans
- Achieve a 15% increase in junior team members assuming leadership roles in projects
- Implement leadership training programs for junior team members
- Create opportunities for mentorship from senior leaders
- Delegate more responsibilities to promising junior members
3. OKRs to secure partnerships with strategic industry leaders to drive business growth
- Establish key partnerships to drive growth
- Identify and prioritize potential partners based on revenue and market share
- Track the success of each partnership by setting clear KPIs and regularly measuring progress
- Develop a compelling pitch deck and present to at least 10 potential partners
- Sign partnership agreements with at least 3 of the identified partners
4. OKRs to increase business growth and client retention
- Increase business growth and client retention
- Increase quarterly revenue by 20% through cross-selling and up-selling strategies
- Monitor and optimize sales data weekly
- Develop and implement targeted marketing campaigns
- Train staff in effective cross-selling and up-selling techniques
- Boost customer base by 15% through intensive marketing and customer referral program
- Launch a lucrative customer referral program
- Develop and implement an intensive marketing strategy
- Regularly track and measure customer growth
- Achieve a 90% customer retention rate by optimizing customer service and support
- Set up a customer loyalty rewards program
- Organize regular training for customer service staff
- Implement a multi-channel customer support system
5. OKRs to increase Atlassian licensing sales by 50%
- Increase Atlassian licensing sales by 50%
- Increase the average purchase value of Atlassian licenses by 10%
- Acquire 20% more new customers for Atlassian licensing
- Conduct market research to identify potential target industries for Atlassian licensing
- Collaborate with sales team to offer personalized solutions and competitive pricing packages
- Develop targeted marketing campaigns to promote the benefits of Atlassian licensing
- Improve lead generation strategies by utilizing digital advertising and content marketing
- Increase the number of Atlassian license sales by 25%
- Strengthen partnerships with resellers and distributors to expand the reach of Atlassian licenses
- Provide additional training and resources to sales teams to effectively pitch and sell Atlassian licenses
- Offer discounts or promotional offers to incentivize customers to purchase Atlassian licenses
- Implement targeted marketing campaigns to reach potential customers interested in Atlassian licenses
- Increase customer retention rate for Atlassian licenses by 15%
- Implement a loyalty rewards program for customers with Atlassian licenses
- Offer exclusive discounts and promotions to encourage subscription renewals for Atlassian licenses
- Enhance customer support resources, such as self-help guides and FAQ sections
- Conduct customer satisfaction surveys to gather feedback and address pain points
6. OKRs to enhance personal growth and wellbeing
- Enhance personal growth and wellbeing
- Attend at least 1 personal development seminar or workshop every quarter
- Research upcoming personal development seminars or workshops
- Attend the chosen personal development seminar or workshop
- Register for a chosen event
- Read and summarize 2 self-improvement books per month
- Select two self-improvement books to read
- Write concise summaries of each book upon completion
- Devote time daily to read these books
- Execute a daily morning mindfulness routine with 90% consistency
- Practice a specified mindfulness exercise
- Track daily consistency in a journal
- Set a daily morning alarm for the routine
7. OKRs to implement a sustainable system for organizational growth
- Implement a sustainable system for organizational growth
- Decrease operational inefficiencies by 20% through sustainable strategies
- Train staff on environmentally-friendly waste disposal practices
- Establish paperless document management system for streamlined operations
- Implement energy-efficient equipment across all operational lines
- Save 15% of business expenses by adopting sustainable practices and policies
- Promote recycling or composting to lower waste management costs
- Decrease paper usage by promoting digital solutions
- Implement energy-efficient equipment to reduce power bills
- Train 80% of the team on sustainability best practices by end of quarter
- Schedule and conduct training sessions for the team
- Identify relevant sustainability best practices for training
- Develop a comprehensive sustainability training program
8. OKRs to enhance the pipeline's quality and quantity to boost revenue
- Enhance the pipeline's quality and quantity to boost revenue
- Scale up the pipeline size by 40% by cross-selling and upselling
- Train sales team on effective cross-sell/upsell techniques
- Identify opportunities for cross-selling within existing customer base
- Develop and implement upselling strategies
- Improve pipeline conversion ratio by 25%
- Implement a more targeted approach in lead generation
- Streamline and eliminate redundancies in the sales process
- Improve the sales team's closing skills through training
- Achieve a 35% increase in qualified leads in the pipeline
- Optimize website for lead generation and conversion
- Develop targeted marketing campaigns to attract prospective leads
- Implement a lead scoring system to identify qualified leads
9. OKRs to increase number of signups through referral program
- Increase number of signups through referral program
- Launch an incentivized referral program resulting in 15% more referral signups
- Monitor, track, and optimize referral program regularly
- Develop a structured, appealing referral program
- Promote incentive referrals through engaging marketing campaigns
- Boost referral signups by 20% compared to last quarter's numbers
- Implement a reward system for successful referrals
- Launch a referral-focused email marketing campaign
- Improve visibility of referral program on website
- Implement a system for tracking each referral signup accurately
- Test the system thoroughly and adjust for accuracy
- Identify suitable tracking software for referral signups
- Set up the tracking system for accurate data collection
10. OKRs to increase wealth by improving income and managing spending
- Increase wealth by improving income and managing spending
- Dedicate 10% of each paycheck to investments to generate additional income
- Determine monthly income
- Transfer this amount to chosen investments
- Calculate 10% of the monthly income
- Raise primary income by 15% through performance at work or business growth
- Seek promotion or salary increase at the current job
- Develop and implement strategies for business sales growth
- Improve job performance through continuing education or training
- Reduce unnecessary expenses by identifying and eliminating 20% of non-essential costs
- Create a strategy to eliminate identified non-essential costs
- Review and categorize all expenses to identify non-essential costs
- Implement the cost-reduction strategy and track progress
11. OKRs to elevate company growth through improving technical interview processes
- Elevate company growth through improving technical interview processes
- Improve interview feedback response rate by 30%
- Implement an automated reminder system for feedback
- Train interviewers on the importance of prompt feedback
- Simplify the feedback submission process
- Achieve a 75% successful hire rate from conducted interviews
- Refine candidate screening process for alignment with job requirements
- Enhance interview techniques to assess skills and fit
- Implement thorough post-interview evaluations
- Conduct 50+ technical interviews for potential new hires
- Evaluate and document each candidate's performance
- Create comprehensive interview script for technical evaluations
- Schedule interviews with potential hires
12. OKRs to achieve 10% organic growth via event marketing
- Achieve 10% organic growth via event marketing
- Secure 3 new partnership deals for collaborative events to broaden audience reach
- Pitch partnership idea to identified potential partners
- Negotiate deal and finalize partnership agreement
- Identify potential partners for collaboration
- Improve event-lead conversion rate by 20% to enhance sales
- Develop engaging follow-up messaging targeting event attendees
- Implement event-specific promotional sales or discounts
- Train staff on successful sales conversion strategies
- Increase event participation by 15% to increase brand exposure
- Leverage social media platforms for event advertising
- Establish partnerships with influencers or celebrities to boost event visibility
- Develop engaging promotional materials to attract potential participants
13. OKRs to increase user acquisition by 50% in the next quarter
- Boost user acquisition
- Achieve a 25% conversion rate of website visitors to users
- Expand social media reach and engagement by 50%
- Launch a referral program and generate 20% new users through referrals
- Increase website traffic by 30% via organic and paid channels
14. OKRs to implement strategies to enhance sustainable revenue growth
- Implement strategies to enhance sustainable revenue growth
- Secure at least 10 new B2B partnerships for an expected sales increase of 20%
- Negotiate partnership terms and finalize agreements
- Identify and list potential B2B partnership targets
- Initiate contact and set meetings with the targets
- Increase customer retention rate by 15% through customer satisfaction strategies
- Boost market penetration in untapped regions by 25% to grow brand presence
- Perform market research to identify potential untapped regions
- Develop tailored marketing strategies for these regions
- Implement intensive promotional campaigns in targeted regions
15. OKRs to enhance a culture emphasizing accountability, resourcefulness, and growth
- Enhance a culture emphasizing accountability, resourcefulness, and growth
- Improve individual team member accountability by 20% as measured by project completions
- Implement a transparent tracking system for project progress
- Encourage peer reviews upon project completion
- Set clear personal deadlines for individual tasks
- Achieve a 25% increase in workflow efficiency through training and resource allocation
- Invest in upgrading work-related equipment and software
- Implement ongoing skills training for all team members
- Reassign tasks based on individual strengths and skills
- Elevate professional growth by implementing one educational seminar per department
- Select suitable topics for each department's educational seminar
- Schedule the seminars for all departments
- Identify industry experts to facilitate the seminars
Growth Team OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Focus can only be achieve by limiting the number of competing priorities. It is crucial that you take the time to identify where you need to move the needle, and avoid adding business-as-usual activities to your OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tability's audit dashboard will highlight opportunities to improve OKRsTip #2: Commit to weekly OKR check-ins
Having good goals is only half the effort. You'll get significant more value from your OKRs if you commit to a weekly check-in process.
Being able to see trends for your key results will also keep yourself honest.
Tability's check-ins will save you hours and increase transparencyTip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Growth Team OKRs in a strategy map
Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
Tability's Strategy Map makes it easy to see all your org's OKRsIf you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Growth Team OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to enhance data centralization for data-driven management support
- OKRs to enhance performance in the top two targeted areas for improvement
- OKRs to enhance automation coverage in UPI's T1 and T2 services
- OKRs to increase wealth by improving income and managing spending
- OKRs to establish robust autonomy and project management systems
- OKRs to establish myself as a prominent female bassist in the London rock scene
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
Create more examples in our app
You can use Tability to create OKRs with AI – and keep yourself accountable 👀
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