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7 OKR examples for Conversion Strategy

What are Conversion Strategy OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Writing good OKRs can be hard, especially if it's your first time doing it. You'll need to center the focus of your plans around outcomes instead of projects.

We have curated a selection of OKR examples specifically for Conversion Strategy to assist you. Feel free to explore the templates below for inspiration in setting your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own Conversion Strategy OKRs with AI

How to create great OKRs for any scenario in seconds

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here.

You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.

  • 1. Go to Tability's plan editor
  • 2. Click on the "Generate goals using AI" button
  • 3. Use natural language to describe your goals

Tability will then use your prompt to generate a fully editable OKR template.

How to improve existing OKRs with AI feedback

If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.

  • 1. Go to Tability's plan editor
  • 2. Add your existing OKRs (you can import them from a spreadsheet)
  • 3. Click on "Generate analysis"
AI feedback for OKRs in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.

You can then decide to accept the suggestions or dismiss them if you don't agree.

Using the free OKR generator to get a quick template

If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.

Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.

Our Conversion Strategy OKRs examples

You will find in the next section many different Conversion Strategy Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).

Hope you'll find this helpful!

1OKRs to implement a robust outbound strategy for enhanced recruitment and service provision

  • ObjectiveImplement a robust outbound strategy for enhanced recruitment and service provision
  • KREstablish partnerships with 10 new businesses for mutual referrals
  • TaskInitiate contact and propose mutual referral partnerships
  • TaskIdentify potential businesses for partnership opportunities
  • TaskFormalize partnerships through written agreements
  • KRIncrease conversion rate by 20% through targeted follow-up communications
  • TaskIdentify target audience for follow-up communications
  • TaskDesign personalized, engaging follow-up messages
  • TaskAnalyze and optimize follow-up communication effectiveness
  • KRGenerate 15% increase in qualified leads via cold emails and calls
  • TaskSchedule regular cold calls to the leads, tracking responses
  • TaskDraft personalized cold emails based on leads' interests and needs
  • TaskDevelop a targeted list of potential leads from industry-specific sources
Tability

2OKRs to enhance inbound strategy to boost agency recruitment and VA services

  • ObjectiveEnhance inbound strategy to boost agency recruitment and VA services
  • KRAchieve a 15% conversion rate of leads into new clients through effective follow-ups
  • TaskAutomate follow-up process for consistency and efficiency
  • TaskAnalyze and improve follow-up strategies based on feedback
  • TaskDevelop compelling, personalized follow-up messages for leads
  • KRConvert 25% of site visitors into lead inquiries through engaging content development
  • TaskImplement strong calls-to-action on key pages
  • TaskDevelop compelling content tailored to target audience interests
  • TaskAnalyze visitor engagement data for content improvement
  • KRIncrease website traffic by 30% through search engine optimization techniques
  • TaskRegularly update content for SEO relevance
  • TaskConduct keyword research to optimize website content
  • TaskImplement effective link-building strategies

3OKRs to boost customer acquisition for consultancy business

  • ObjectiveBoost customer acquisition for consultancy business
  • KRConvert 20% of website visitors into leads with an optimized conversion strategy
  • TaskImplement robust SEO to increase website visibility and traffic
  • TaskCreate appealing, clear call-to-actions for visitor engagement
  • TaskInstall analytics to track and improve conversion rates
  • KRIncrease website traffic by 30% through SEO and content marketing strategies
  • TaskUtilize SEO analytics tools to monitor results and optimize strategies
  • TaskCreate shareable, high-quality content for increased backlinks
  • TaskImplement targeted SEO keywords in blog posts and website content
  • KRAttain a close rate of 15% by improving sales outreach and follow-up processes
  • TaskStreamline follow-up process to ensure timely communication
  • TaskImplement efficient CRM system for effective sales tracking
  • TaskProvide team with progressive sales training and workshops

4OKRs to boost monthly quote volumes to 4million

  • ObjectiveBoost monthly quote volumes to 4million
  • KRImplement new lead generation strategy to attract 10% more potential customers
  • TaskResearch and identify innovative lead generation tactics relevant to our target market
  • TaskDevelop and launch new marketing campaigns to implement new lead generation strategies
  • TaskTrack, analyze and refine strategy based on lead conversion rates and customer feedback
  • KRIncrease weekly outreach activities by 20% to generate larger quote requests
  • TaskDevelop a weekly plan for increased outreach
  • TaskDedicate an additional hour daily to outreach activities
  • TaskInitiate 20% more cold calls each day
  • KRImprove quote conversion rate to 5% using improved sales techniques
  • TaskMonitor sales calls to identify improvements needed
  • TaskImplement training workshops focused on advanced sales techniques
  • TaskRevise and optimize the sales script

5OKRs to establish a successful inbound marketing strategy

  • ObjectiveEstablish a successful inbound marketing strategy
  • KRGenerate 15% more leads via targeted social media campaigns and CTAs
  • TaskUse engaging CTAs in all social media posts
  • TaskDevelop well-targeted ads for specific social media platforms
  • TaskAnalyze and optimize current campaigns for better reach
  • KRImprove conversion rate from leads to customers by 10% with personalized email marketing
  • TaskCreate personalized and targeted email content for each lead
  • TaskImplement A/B testing on emails to gauge effectiveness
  • TaskContinually monitor and adjust email tactics based on feedback metrics
  • KRIncrease website traffic by 30% through optimized SEO and content marketing
  • TaskDevelop a consistent content marketing strategy
  • TaskImplement SEO best practices to improve website's search engine visibility
  • TaskUse data analytics to refine SEO and content efforts

6OKRs to increase conversion rate of free subscribers to paid subscribers

  • ObjectiveIncrease conversion rate of free subscribers to paid subscribers
  • KRRelease two new premium features exclusive for paid subscribers
  • TaskDevelop detailed specifications for the two new premium features
  • TaskPlan a marketing campaign to promote the new features
  • TaskExecute a testing procedure to ensure feature efficiency
  • KRImplement a new marketing strategy to increase free to paid user conversions by 15%
  • TaskCreate incentivized referral programs for paid users
  • TaskImplement targeted email campaigns to drive conversion
  • TaskDevelop premium features that add significant value to paid plans
  • KRConduct 3 A/B tests monthly to improve landing page conversion rates by 20%
  • TaskIdentify key elements of landing page to test
  • TaskAnalyze data and apply successful changes
  • TaskDevelop and implement A/B versions

7OKRs to boost Productivity & Results of KOL Marketing

  • ObjectiveBoost Productivity & Results of KOL Marketing
  • KRDecrease operation costs by 10% by implementing automation in KOL management
  • TaskResearch and select appropriate automation tools
  • TaskIdentify processes in KOL management that can be automated
  • TaskTrain staff and implement automation tools
  • KRIncrease KOL engagement rates by 20% enhancing content quality
  • KRImprove conversion rate from KOL initiatives by 15% through strategic targeting
  • TaskDevelop tailored messaging for target demographics
  • TaskImplement A/B testing to optimize results
  • TaskIdentify key KOLs with highest engagement rates

Conversion Strategy OKR best practices

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tip #2: Commit to weekly OKR check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to track your Conversion Strategy OKRs

The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly. Reviewing progress periodically has several advantages:

  • It brings the goals back to the top of the mind
  • It will highlight poorly set OKRs
  • It will surface execution risks
  • It improves transparency and accountability

Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.

A strategy map in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Conversion Strategy OKR templates

We have more templates to help you draft your team goals and OKRs.