OKR template to improve and optimize team's SEO projects' execution and output

public-lib · Published about 1 month ago

This OKR refers to improving the team's SEO projects both in execution and output. It highlights the goals to be achieved which range from reducing the website's bounce rate to increasing organic website traffic. It also includes ambitious objectives such as ranking for 20 new relevant keywords.

The key outcomes include reducing the bounce rate, primarily through improving landing page SEO. Methods employed to achieve this include using engaging, keyword-focused metadata for better search engine recognition, improving landing page content for clarity and relevancy, and optimizing the loading speed for enhanced user experience.

Another expected outcome is to rank for 20 new relevant keywords on the first page of search engine results. To achieve this, there will be comprehensive keyword research, website content optimization based on these selected keywords, and the building of high-quality backlinks using these keywords.

The final expected outcome focuses on increasing organic website traffic substantially. This will be achieved through enhancing on-page SEO, creating high-quality, SEO-optimized content regularly, and improving website load speed, all guided by effective SEO strategies.
  • ObjectiveImprove and optimize team's SEO projects' execution and output
  • Key ResultReduce website bounce rate by 10% by improving landing page SEO
  • TaskImplement engaging, keyword-focused metadata for better search engine recognition
  • TaskImprove landing page content for relevancy and clarity
  • TaskOptimize loading speed to enhance user experience
  • Key ResultRank for 20 new relevant keywords on the first page of search engine results
  • TaskConduct a comprehensive keyword research for relevance
  • TaskOptimize website content based on selected keywords
  • TaskBuild high-quality backlinks using these keywords
  • Key ResultIncrease organic website traffic by 30% through effective SEO strategies
  • TaskEnhance on-page SEO including meta descriptions, title tags, and keywords
  • TaskCreate high-quality, SEO-optimized content regularly
  • TaskImprove website's loading speed for better user experience
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