8 customisable OKR examples for Organic Traffic
What are Organic Traffic OKRs?
The OKR acronym stands for Objectives and Key Results. It's a goal-setting framework that was introduced at Intel by Andy Grove in the 70s, and it became popular after John Doerr introduced it to Google in the 90s. OKRs helps teams has a shared language to set ambitious goals and track progress towards them.
Crafting effective OKRs can be challenging, particularly for beginners. Emphasizing outcomes rather than projects should be the core of your planning.
We've tailored a list of OKRs examples for Organic Traffic to help you. You can look at any of the templates below to get some inspiration for your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Organic Traffic OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Feel free to explore our tools:
- Use our free OKR generator
- Use Tability, a complete platform to set and track OKRs and initiatives, including a GPT-4 powered goal generator
Our customisable Organic Traffic OKRs examples
You will find in the next section many different Organic Traffic Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
1. OKRs to increase organic traffic by 20%
Boost organic traffic
Increase average session duration to 2 minutes
Rank top for 100 high-volume keywords
Publish 4 high-quality blog posts per month
Double inbound linking domain authority
2. OKRs to boost the volume of organic traffic to our website
Boost the volume of organic traffic to our website
Achieve a 25% increase in website search engine ranking for top 5 keywords
Optimize website content using top 5 keywords effectively
Utilize backlinks from high authority websites
Continually monitor and adjust SEO strategies
Create and publish 50 SEO-optimized articles related to our industry
Write and optimize 50 industry-related articles
Research industry-related keywords for SEO purposes
Publish and share articles on relevant platforms
Improve bounce rate by 15% through improved website UI/UX
Implement feedback system to understand user experience
Revamp website layout for intuitive navigation and ease of use
Incorporate appealing visuals and simplified, engaging content
3. OKRs to increase organic website traffic by 25%
Boost organic website traffic
Collaborate with influencers to expand reach and drive traffic
Increase social media engagement and referral traffic
Publish quality content regularly to attract and retain visitors
Improve website SEO to increase organic search ranking
4. OKRs to boost the volume of organic website traffic
Boost the volume of organic website traffic
Improve SEO ranking to top 10 for 5 targeted keywords
Enhance backlink profile with high-quality, relevant links
Implement target keywords in website content and meta descriptions
Regularly publish fresh, original, keyword-focused content
Achieve 20% increase in organic visitors per month
Optimize website content for relevant SEO keywords
Develop consistent social media posting schedule
Start a blog for higher search engine visibility
Decrease bounce rate by 15%
Implement a compelling call-to-action
Improve website speed and load times
Optimize content for relevancy and readability
5. OKRs to improve and optimize team's SEO projects' execution and output
Improve and optimize team's SEO projects' execution and output
Reduce website bounce rate by 10% by improving landing page SEO
Implement engaging, keyword-focused metadata for better search engine recognition
Improve landing page content for relevancy and clarity
Optimize loading speed to enhance user experience
Rank for 20 new relevant keywords on the first page of search engine results
Conduct a comprehensive keyword research for relevance
Optimize website content based on selected keywords
Build high-quality backlinks using these keywords
Increase organic website traffic by 30% through effective SEO strategies
Enhance on-page SEO including meta descriptions, title tags, and keywords
Create high-quality, SEO-optimized content regularly
Improve website's loading speed for better user experience
6. OKRs to achieve a 20% upsurge in organic traffic for designated categories
Achieve a 20% upsurge in organic traffic for designated categories
Upscale social media marketing to attract 15% more visitors to the website
Collaborate with influencers relevant to the brand for wider reach
Increase frequency of engaging posts on popular social media platforms
Implement targeted advertising campaigns using platform-specific metrics
Develop and implement a search engine optimization strategy for increasing site visibility
Create a comprehensive strategy utilizing identified SEO methods
Implement and monitor the effectiveness of the SEO strategy
Research current SEO trends and best practices
Amplify engagement through sharing informative, unique blog posts bi-weekly
Develop engaging, educational blog content twice a week
Promote posts through various social media platforms
Encourage readers to share posts across their networks
7. OKRs to increase visibility of our website using SEO practices
Increase visibility of our website using SEO practices
Improve the site's organic traffic by 20% from SEO methods
Develop and post engaging, keyword-optimized content regularly
Implement SEO-friendly metadata for all website pages
Build high-quality, relevant backlinks for the site
Increase backlink count by 15% with high quality, relevant sites
Identify high-quality sites relevant to our content
Monitor and track backlink progress regularly
Draft personalized outreach emails for link opportunities
Achieve the first page ranking for 5 targeted keywords on Google
Consistently produce quality, keyword-optimized blog posts
Regularly monitor, analyze, and adjust keyword strategies
Implement SEO strategies for target keywords on website content
8. OKRs to increase search ranking
Increase search ranking
Achieve a top 5 ranking for at least 5 target keywords
Conduct keyword research to identify the most relevant and valuable target keywords
Optimize website content and meta tags based on chosen target keywords
Implement a strategic link building campaign to increase website's authority
Continuously monitor and analyze keyword rankings and make adjustments accordingly
Increase organic website traffic by 20%
Promote website through social media platforms and engage with the audience
Collaborate with influencers or industry experts for guest blogging or partnerships
Regularly publish high-quality, SEO-friendly blog posts and articles
Optimize website content with relevant keywords and meta tags
Increase the number of indexed pages by 15%
Generate high-quality and relevant content to expand website's indexable pages
Implement XML sitemap and submit to search engines for better indexing
Optimize website structure and navigation for improved crawlability
Increase internal linking to help search engines discover and index more pages
Improve domain authority score by 10 points
Optimize on-page content by adding relevant keywords and improving internal linking structure
Create high-quality and shareable content to attract natural backlinks from other websites
Increase backlinks by reaching out to authoritative websites in the same niche
Regularly monitor and disavow any spammy or low-quality backlinks to maintain a clean link profile
Organic Traffic OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/tability-insights-board.e70f9466.png)
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/checkins-graph.b2aec458.png)
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Organic Traffic OKRs in a strategy map
Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.
![A strategy map in Tability](https://tability-templates-v2.vercel.app/_next/static/media/tability_strategy_map.2ad25843.png)
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Organic Traffic OKR templates
We have more templates to help you draft your team goals and OKRs.
OKRs to establish and optimize a QA design team for the mobile gaming division
OKRs to implement CX platform (Service Now)
OKRs to increase market penetration for DTC products
OKRs to enhance maturity and adoption of lean/scaled Agile delivery practices
OKRs to boost asset growth from new and existing customers
OKRs to foster an atmosphere of transparency and trust
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
Create more examples in our app
You can use Tability to create OKRs with AI – and keep yourself accountable 👀
Tability is a unique goal-tracking platform built to save hours at work and help teams stay on top of their goals.
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