6 OKR examples for Organic Traffic

Crafting effective OKRs can be challenging, particularly for beginners. Emphasizing outcomes rather than projects should be the core of your planning.

We've tailored a list of OKRs examples for Organic Traffic to help you. You can look at any of the templates below to get some inspiration for your own goals.

If you want to learn more about the framework, you can read more about the OKR meaning online.

Best practices for OKR

Your objectives should be ambitious, but achievable. Your key results should be measurable and time-bound. It can also be helfpul to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Building your own OKRs with AI

While we have some examples below, it's likely that you'll have specific scenarios that aren't covered here. There are 2 options available to you.

- Use our free OKRs generator
- Use Tability, a complete platform to set and track OKRs and initiatives – including a GPT-4 powered goal generator

How to track OKRs

Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework.

Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.

We recommend Tability for an easy way to set and track OKRs with your team.

Check out the 5 best OKR tracking templates to find the best way to monitor progress during the quarter.

Organic Traffic OKRs templates

The examples have Organic Traffic Objectives and Key Results, but they may also include the tasks that can help you get there.

OKRs to increase organic traffic by 20%

  • ObjectiveBoost organic traffic
  • Key ResultIncrease average session duration to 2 minutes
  • Key ResultRank top for 100 high-volume keywords
  • Key ResultPublish 4 high-quality blog posts per month
  • Key ResultDouble inbound linking domain authority
Turn OKRs into a Strategy Map

OKRs to boost the volume of organic traffic to our website

  • ObjectiveBoost the volume of organic traffic to our website
  • Key ResultAchieve a 25% increase in website search engine ranking for top 5 keywords
  • TaskOptimize website content using top 5 keywords effectively
  • TaskUtilize backlinks from high authority websites
  • TaskContinually monitor and adjust SEO strategies
  • Key ResultCreate and publish 50 SEO-optimized articles related to our industry
  • TaskWrite and optimize 50 industry-related articles
  • TaskResearch industry-related keywords for SEO purposes
  • TaskPublish and share articles on relevant platforms
  • Key ResultImprove bounce rate by 15% through improved website UI/UX
  • TaskImplement feedback system to understand user experience
  • TaskRevamp website layout for intuitive navigation and ease of use
  • TaskIncorporate appealing visuals and simplified, engaging content

OKRs to increase organic website traffic by 25%

  • ObjectiveBoost organic website traffic
  • Key ResultCollaborate with influencers to expand reach and drive traffic
  • Key ResultIncrease social media engagement and referral traffic
  • Key ResultPublish quality content regularly to attract and retain visitors
  • Key ResultImprove website SEO to increase organic search ranking

OKRs to boost the volume of organic website traffic

  • ObjectiveBoost the volume of organic website traffic
  • Key ResultImprove SEO ranking to top 10 for 5 targeted keywords
  • TaskEnhance backlink profile with high-quality, relevant links
  • TaskImplement target keywords in website content and meta descriptions
  • TaskRegularly publish fresh, original, keyword-focused content
  • Key ResultAchieve 20% increase in organic visitors per month
  • TaskOptimize website content for relevant SEO keywords
  • TaskDevelop consistent social media posting schedule
  • TaskStart a blog for higher search engine visibility
  • Key ResultDecrease bounce rate by 15%
  • TaskImplement a compelling call-to-action
  • TaskImprove website speed and load times
  • TaskOptimize content for relevancy and readability

OKRs to achieve a 20% upsurge in organic traffic for designated categories

  • ObjectiveAchieve a 20% upsurge in organic traffic for designated categories
  • Key ResultUpscale social media marketing to attract 15% more visitors to the website
  • TaskCollaborate with influencers relevant to the brand for wider reach
  • TaskIncrease frequency of engaging posts on popular social media platforms
  • TaskImplement targeted advertising campaigns using platform-specific metrics
  • Key ResultDevelop and implement a search engine optimization strategy for increasing site visibility
  • TaskCreate a comprehensive strategy utilizing identified SEO methods
  • TaskImplement and monitor the effectiveness of the SEO strategy
  • TaskResearch current SEO trends and best practices
  • Key ResultAmplify engagement through sharing informative, unique blog posts bi-weekly
  • TaskDevelop engaging, educational blog content twice a week
  • TaskPromote posts through various social media platforms
  • TaskEncourage readers to share posts across their networks

OKRs to increase search ranking

  • ObjectiveIncrease search ranking
  • Key ResultAchieve a top 5 ranking for at least 5 target keywords
  • TaskConduct keyword research to identify the most relevant and valuable target keywords
  • TaskOptimize website content and meta tags based on chosen target keywords
  • TaskImplement a strategic link building campaign to increase website's authority
  • TaskContinuously monitor and analyze keyword rankings and make adjustments accordingly
  • Key ResultIncrease organic website traffic by 20%
  • TaskPromote website through social media platforms and engage with the audience
  • TaskCollaborate with influencers or industry experts for guest blogging or partnerships
  • TaskRegularly publish high-quality, SEO-friendly blog posts and articles
  • TaskOptimize website content with relevant keywords and meta tags
  • Key ResultIncrease the number of indexed pages by 15%
  • TaskGenerate high-quality and relevant content to expand website's indexable pages
  • TaskImplement XML sitemap and submit to search engines for better indexing
  • TaskOptimize website structure and navigation for improved crawlability
  • TaskIncrease internal linking to help search engines discover and index more pages
  • Key ResultImprove domain authority score by 10 points
  • TaskOptimize on-page content by adding relevant keywords and improving internal linking structure
  • TaskCreate high-quality and shareable content to attract natural backlinks from other websites
  • TaskIncrease backlinks by reaching out to authoritative websites in the same niche
  • TaskRegularly monitor and disavow any spammy or low-quality backlinks to maintain a clean link profile

More OKR templates

We have more templates to help you draft your team goals and OKRs.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.