OKR template to increase inbound customer opportunities to 11

The OKR aims at escalating inbound customer opportunities to a target of 11. The first method to achieve this is by orchestrating a customer referral program to generate four inbound opportunities. This involves implanting the referral program as part of the customer journey, promoting the program to existing customers, and getting an insight into competent referral program strategies to draft a plan.

The second objective focuses on leveraging SEO strategies to attract an additional three inbound opportunities. This involves refining website content with relevant keywords, conducting research to identify other pertinent keywords that appeal to the target audience. It also includes adopting best practice link-building strategies to increase website visibility and hence opportunities.

The next strategy is the execution of a personalized and engaging targeted email marketing campaign. Expected to yield four inbound customer opportunities, the initiatives to achieve this include developing engaging, personalized email content. There is also a spotlight on identifying target customer segments through thorough market research, alongside evaluating, and enhancing the campaign based on obtained metrics.

Overall, the OKR uses three different yet complementary approaches -customer referral program, SEO strategies, and targeted email marketing campaign- to increment inbound customer opportunities. These are all thought-out strategies for enhancing customer outreach and engagement, with process evaluation and optimization running concurrently.