A starting point for clearer priorities and measurable progress. Make the targets your own.
Secure 45 high-quality backlinks from industry influences and publications
Get 30% more organic visits to our online resources
We rank in top 5 results for 60% of our targeted keywords in Google
Set your baseline. Check where you are today, then choose targets that stretch your team.
Agree on ownership. Give each key result a clear owner and a source of data.
Check in every week. Review the numbers, share confidence, and decide what needs attention.
A machine-readable version of this example for a script or AI assistant.
Marketing OKR example
Suggested timeframe: Set with your team
1 objective · 3 key results
Example targets. Adapt to your baseline before you start.---
title: Increase SEO performance
objectives:
- title: 'Become the #1 online resource for the problem we solve'
outcomes:
- title: Secure 45 high-quality backlinks from industry influences and publications
from: 0.0
to: 45.0
score_format: _number_ backlinks
initiatives: []
- title: Get 30% more organic visits to our online resources
from: 2500.0
to: 3250.0
score_format: _number_ visits/week
initiatives: []
- title: We rank in top 5 results for 60% of our targeted keywords in Google
from: 20.0
to: 60.0
score_format: _number_% top-5 kw
initiatives: []
Significantly improve our SEO performance
Achieve a steady freelance income via tea ceremonies
Increase the acquisition of new clients