OKRs to turn users into true fans
Turning your customers into advocates is not just about getting a better NPS score. You should also make sure you're making everyone happy in an org, instead of a small set of users.
- Work on increasing usage rate (what percentage of the user base is active).
- Tackle user satisfaction by first reaching out to users to identify the biggest opportunities.
Turn our users into true fans
Increase usage rate per account from 40% to 70%
Publish best practice guides to help onboard new users
Interview 20 customers to understand what's missing for full rollout
Create drip feed to keep users engage with the product
Improve NPS score from 25 to 50
Run UX debt sprint to polish the existing UI
Schedule 20 customer interviews to understand gaps in features
Increase our G2 Review score from 4.2 to 4.8
Read existing reviews and summarize improvement requests
Tackle top 5 issues mentioned by users