2 OKR examples for PMF

Formulating strong OKRs can be a complex endeavor, particularly for first-timers. Prioritizing outcomes over projects is crucial when developing your plans.

To aid you in setting your goals, we have compiled a collection of OKR examples customized for PMF. Take a look at the templates below for inspiration and guidance.

If you want to learn more about the framework, you can read more about the OKR meaning online.

Best practices for OKR

Your objectives should be ambitious, but achievable. Your key results should be measurable and time-bound. It can also be helfpul to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Building your own OKRs with AI

While we have some examples below, it's likely that you'll have specific scenarios that aren't covered here. There are 2 options available to you.

- Use our free OKRs generator
- Use Tability, a complete platform to set and track OKRs and initiatives – including a GPT-4 powered goal generator

How to track OKRs

OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework.

We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using a proper OKRs-tracking tool for it.

We recommend Tability for an easy way to set and track OKRs with your team.

Check out the 5 best OKR tracking templates to find the best way to monitor progress during the quarter.

PMF OKRs templates

We've added PMF Objectives and Key Results, but also the initiatives that relate to the OKRs.

OKRs to achieve Product-Market fit

  • ObjectiveAchieve Product-Market fit
  • Key Result40% of new users are still active after 2 months
  • TaskIdentify and build core missing features
  • TaskTalk to 20 leads and users
  • Key ResultGet a 40% score on Product-Market fit survey
  • TaskSend survey to existing beta users
  • TaskCreate a product-market fit survey on Typeform
  • Key ResultGet 100 new leads every week
  • TaskBuild a sustainable growth channel
  • TaskEstablish referral program to turn successful users into advocates
Turn OKRs into a Strategy Map

OKRs to achieve Product-Market Fit (PMF)

  • ObjectiveAchieve Product-Market Fit (PMF)
  • Key ResultAcquire 50 new active users weekly to validate market demand
  • TaskImprove referral program to incentivize existing users
  • TaskOptimize website for user accessibility and engagement
  • TaskDevelop and implement a strategic social media marketing plan
  • Key ResultImprove key product feature based on feedback to increase user retention by 20%
  • TaskDevelop and implement the improvement strategy
  • TaskAnalyze feedback for ideas to enhance the key product feature
  • TaskMonitor user retention rates for improvements
  • Key ResultConduct 25 customer interviews to understand product usage and satisfaction
  • TaskDevelop a comprehensive interview questionnaire
  • TaskIdentify 25 customers who actively use the product
  • TaskConduct and record customer interviews

More OKR templates

We have more templates to help you draft your team goals and OKRs.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.