9 customisable OKR examples for NPS

What are NPS OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Writing good OKRs can be hard, especially if it's your first time doing it. You'll need to center the focus of your plans around outcomes instead of projects.

We have a collection of OKRs examples for NPS to give you some inspiration. You can use any of the templates below as a starting point for your OKRs.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own NPS OKRs with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.

Feel free to explore our tools:

Our customisable NPS OKRs examples

We've added many examples of NPS Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.

Hope you'll find this helpful!

1OKRs to improve Advisory NPS through baseline measurement and analysis

  • ObjectiveImprove Advisory NPS through baseline measurement and analysis
  • Key ResultDevelop and implement targeted improvement strategies based on Advisory NPS insights
  • TaskImplement the planned improvement strategies systematically
  • TaskAnalyze Advisory NPS feedback to identify areas for improvement
  • TaskDevelop strategies to address identified weaknesses
  • Key ResultConduct customer satisfaction survey to gather Advisory NPS data
  • TaskDevelop a comprehensive customer satisfaction survey
  • TaskSend survey to existing advisory customers
  • TaskAnalyze survey results for NPS data
  • Key ResultAnalyze and compare Advisory NPS scores across different customer segments
  • TaskAnalyze Advisory NPS scores for each segment
  • TaskCategorize customers into different segments
  • TaskCompare NPS scores across all segments

2OKRs to land and expand through product stickiness

  • ObjectiveLand and expand through product stickiness
  • Key ResultReduce churn rate by 50%
  • Key ResultDouble our ARPC(Average revenue per customer)
  • Key ResultIncrease NPS rating by 10
  • Key ResultImprove results of Onboarding survey by 25%

3OKRs to improve customer satisfaction

  • ObjectiveAchieve next level customer love ❤️
  • Key ResultGet 15 new 5-star ratings on G2 Crowd
  • TaskReach out to users high NPS feedback asking for review
  • Key ResultReduce the number of weekly support tickets by 50%
  • TaskCreate a self serve documentation portal
  • Key ResultImprove the NPS score from 12 to 20
  • TaskCreate a list of 15 highly requested features to implement

4OKRs to enhance NPS for improved user engagement and risk identification

  • ObjectiveEnhance NPS for improved user engagement and risk identification
  • Key ResultImplement 2 new user engagement strategies based on NPS feedback evaluation
  • TaskAnalyze NPS feedback to identify areas needing improvement
  • TaskDevelop two new user engagement strategies
  • TaskImplement and test new strategies
  • Key ResultIncrease NPS response rate by 20% through personalized, engaging survey communication
  • TaskCustomize survey wording to reflect individual customer experiences
  • TaskTrain the team on engagement and personalized communication techniques
  • TaskImplement engaging, visually appealing survey designs
  • Key ResultConduct detailed analysis of 25% more low-scoring NPS responses for risk identification
  • TaskConduct thorough analysis on these responses
  • TaskIdentify potential risks from these analyses
  • TaskIdentify 25% more low-scoring NPS responses

5OKRs to turn users into true fans

  • ObjectiveTurn our users into true fans
  • Key ResultIncrease usage rate per account from 40% to 70%
  • TaskPublish best practice guides to help onboard new users
  • TaskInterview 20 customers to understand what's missing for full rollout
  • TaskCreate drip feed to keep users engage with the product
  • Key ResultImprove NPS score from 25 to 50
  • TaskRun UX debt sprint to polish the existing UI
  • TaskSchedule 20 customer interviews to understand gaps in features
  • Key ResultIncrease our G2 Review score from 4.2 to 4.8
  • TaskRead existing reviews and summarize improvement requests
  • TaskTackle top 5 issues mentioned by users

6OKRs to boost CSAT, CES, and NPS scores via chat channel

  • ObjectiveBoost CSAT, CES, and NPS scores via chat channel
  • Key ResultIncrease CSAT score by 15% through improving chat-response efficiency
  • TaskRegularly analyze chat data to identify bottlenecks
  • TaskTrain customer service reps for faster issue resolution
  • TaskImplement a chatbot for instant, accurate responses to common queries
  • Key ResultAchieve a 20% rise in NPS score by refining chat support quality
  • TaskRegularly review and update chat scripts for clarity
  • TaskImplement chat support training on customer service skills
  • TaskIntroduce a quality assurance process for chat interactions
  • Key ResultDecrease CES by 10% by enhancing chat interface usability
  • TaskSimplify chat interface design for seamless navigation
  • TaskImprove response speed within the chat interface
  • TaskProvide clear instructions and tooltips on chat features

7OKRs to create a successful MVP

  • ObjectiveCreate a successful MVP
  • Key ResultOur NPS is above 40 with early adopters
  • TaskIdentify and solve top 5 improvement requests
  • TaskSign up for Wootric to get NPS feedback
  • Key ResultOur 8-week retention rate is above 30%
  • Key Result60% of users complete their onboarding process

8OKRs to achieve higher NPS and CSAT ratings

  • ObjectiveAchieve higher NPS and CSAT ratings
  • Key ResultProvide training for customer service team to improve problem-solving and communication skills
  • TaskSchedule and administer training sessions
  • TaskIdentify the skill gaps among the customer service team members
  • TaskFind or develop a suitable training programme
  • Key ResultImplement a feedback system to address customer concerns proactively
  • TaskTrain staff on handling and implementing feedback
  • TaskDevelop a user-friendly online platform for customer feedback
  • TaskRegularly review and address customer feedback
  • Key ResultIncrease customer satisfaction by 10% through optimizing service processes
  • TaskImplement customer feedback system for service improvement suggestions
  • TaskConduct staff training on customer relations and service efficiency
  • TaskStreamline service processes to minimize customer waiting times

9OKRs to increase Internal Customer NPS

  • ObjectiveIncrease Internal Customer NPS
  • Key ResultImplement at least two new initiatives to enhance internal customer experience
  • TaskDevelop a comprehensive internal knowledge base to streamline information access and retrieval
  • TaskCreate a dedicated internal customer support team to provide timely assistance
  • TaskImplement regular training sessions to enhance communication and problem-solving skills
  • TaskConduct a survey to gather feedback and identify areas for improvement
  • Key ResultAchieve a 10% increase in internal customer NPS score
  • TaskConduct a survey to identify pain points and areas for improvement
  • TaskRegularly communicate updates on actions taken based on customer feedback
  • TaskProvide training to employees to improve customer service skills
  • TaskImplement feedback loops to address customer concerns and gather suggestions
  • Key ResultReduce internal customer complaints by 20% through proactive resolution and improved service
  • TaskStreamline processes and ensure effective coordination among different departments
  • TaskImplement a feedback system to identify potential issues and address them promptly
  • TaskConduct regular training sessions to improve communication and problem-solving skills
  • TaskEstablish quality control measures to track and monitor customer satisfaction levels
  • Key ResultIncrease internal customer satisfaction survey participation rate by 15%
  • TaskConduct regular meetings to communicate the importance of survey participation to employees
  • TaskOffer an incentive or reward for employees who actively participate in the survey
  • TaskSend personalized email reminders to employees to complete internal customer satisfaction survey
  • TaskSimplify the survey process by making it easily accessible and user-friendly

NPS OKR best practices to boost success

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tability Insights DashboardTability's audit dashboard will highlight opportunities to improve OKRs

Tip #2: Commit to weekly OKR check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to turn your NPS OKRs in a strategy map

Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:

  • It brings the goals back to the top of the mind
  • It will highlight poorly set OKRs
  • It will surface execution risks
  • It improves transparency and accountability

Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.

A strategy map in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More NPS OKR templates

We have more templates to help you draft your team goals and OKRs.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.

Create more examples in our app

You can use Tability to create OKRs with AI – and keep yourself accountable 👀

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