4 OKR examples for Product Market Fit

What are Product Market Fit OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.

We've tailored a list of OKRs examples for Product Market Fit to help you. You can look at any of the templates below to get some inspiration for your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own Product Market Fit OKRs with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.

Feel free to explore our tools:

Our Product Market Fit OKRs examples

You will find in the next section many different Product Market Fit Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).

Hope you'll find this helpful!

OKRs to achieve Product-Market Fit (PMF)

  • ObjectiveAchieve Product-Market Fit (PMF)
  • Key ResultAcquire 50 new active users weekly to validate market demand
  • TaskImprove referral program to incentivize existing users
  • TaskOptimize website for user accessibility and engagement
  • TaskDevelop and implement a strategic social media marketing plan
  • Key ResultImprove key product feature based on feedback to increase user retention by 20%
  • TaskDevelop and implement the improvement strategy
  • TaskAnalyze feedback for ideas to enhance the key product feature
  • TaskMonitor user retention rates for improvements
  • Key ResultConduct 25 customer interviews to understand product usage and satisfaction
  • TaskDevelop a comprehensive interview questionnaire
  • TaskIdentify 25 customers who actively use the product
  • TaskConduct and record customer interviews

OKRs to achieve product-market fit and expand market reach

  • ObjectiveAchieve product-market fit and expand market reach
  • Key ResultIncrease customer satisfaction level by 30% through product improvements
  • TaskConduct surveys to identify areas of the product needing improvement
  • TaskImplement improvements and track customer satisfaction levels
  • TaskDevelop a roadmap for product enhancements based on customer feedback
  • Key ResultEstablish partnerships in two new markets and secure initial contracts
  • TaskInitiate business proposals with potential partners
  • TaskIdentify potential partners in target markets
  • TaskNegotiate and secure initial contracts
  • Key ResultIncrease product usage by 25% in the newly penetrated markets
  • TaskOffer promotional trials to entice initial usage
  • TaskImplement product training sessions for new consumers
  • TaskLaunch targeted marketing campaigns to promote product awareness

OKRs to achieve Product-Market fit

  • ObjectiveAchieve Product-Market fit
  • Key Result40% of new users are still active after 2 months
  • TaskIdentify and build core missing features
  • TaskTalk to 20 leads and users
  • Key ResultGet a 40% score on Product-Market fit survey
  • TaskSend survey to existing beta users
  • TaskCreate a product-market fit survey on Typeform
  • Key ResultGet 100 new leads every week
  • TaskBuild a sustainable growth channel
  • TaskEstablish referral program to turn successful users into advocates

OKRs to enhance product-market fit by conducting customer research and implementing user feedback

  • ObjectiveImprove product-market fit by leveraging customer research and user feedback
  • Key ResultMeasure the impact of the improvements on product-market fit by tracking user metrics
  • Key ResultConduct in-depth interviews with 50 potential and existing customers
  • Key ResultImplement the top 3 product improvements within 3 weeks
  • Key ResultAnalyze user feedback and identify the top 3 product improvements

Best practices for managing your Product Market Fit OKRs

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tability Insights DashboardTability's audit dashboard will highlight opportunities to improve OKRs

Tip #2: Commit to the weekly check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

Best way to track your Product Market Fit OKRs

The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly. Reviewing progress periodically has several advantages:

  • It brings the goals back to the top of the mind
  • It will highlight poorly set OKRs
  • It will surface execution risks
  • It improves transparency and accountability

Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.

A strategy map in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Product Market Fit OKR templates

We have more templates to help you draft your team goals and OKRs.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.

Create more examples in our app

You can use Tability to create OKRs with AI – and keep yourself accountable 👀

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