4 OKR examples for Product Market Fit
Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.
We've tailored a list of OKRs examples for Product Market Fit to help you. You can look at any of the templates below to get some inspiration for your own goals.
If you want to learn more about the framework, you can read more about the OKR meaning online.
Best practices for OKR
Your objectives should be ambitious, but achievable. Your key results should be measurable and time-bound. It can also be helfpul to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Building your own OKRs with AI
While we have some examples below, it's likely that you'll have specific scenarios that aren't covered here. There are 2 options available to you.
- Use our free OKRs generator
- Use Tability, a complete platform to set and track OKRs and initiatives – including a GPT-4 powered goal generator
How to track OKRs
The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly.
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKRs-tracking platform to make things easier.
We recommend Tability for an easy way to set and track OKRs with your team.
Check out the 5 best OKR tracking templates to find the best way to monitor progress during the quarter.
Product Market Fit OKRs templates
The examples have Product Market Fit Objectives and Key Results, but they may also include the tasks that can help you get there.
OKRs to achieve Product-Market Fit (PMF)
Achieve Product-Market Fit (PMF)
Acquire 50 new active users weekly to validate market demand
Improve referral program to incentivize existing users- Optimize website for user accessibility and engagement
- Develop and implement a strategic social media marketing plan
- Improve key product feature based on feedback to increase user retention by 20%
- Develop and implement the improvement strategy
- Analyze feedback for ideas to enhance the key product feature
- Monitor user retention rates for improvements
- Conduct 25 customer interviews to understand product usage and satisfaction
- Develop a comprehensive interview questionnaire
- Identify 25 customers who actively use the product
- Conduct and record customer interviews
OKRs to achieve product-market fit and expand market reach
- Achieve product-market fit and expand market reach
- Increase customer satisfaction level by 30% through product improvements
- Conduct surveys to identify areas of the product needing improvement
- Implement improvements and track customer satisfaction levels
- Develop a roadmap for product enhancements based on customer feedback
- Establish partnerships in two new markets and secure initial contracts
- Initiate business proposals with potential partners
- Identify potential partners in target markets
- Negotiate and secure initial contracts
- Increase product usage by 25% in the newly penetrated markets
- Offer promotional trials to entice initial usage
- Implement product training sessions for new consumers
- Launch targeted marketing campaigns to promote product awareness
OKRs to achieve Product-Market fit
- Achieve Product-Market fit
- 40% of new users are still active after 2 months
- Identify and build core missing features
- Talk to 20 leads and users
- Get a 40% score on Product-Market fit survey
- Send survey to existing beta users
- Create a product-market fit survey on Typeform
- Get 100 new leads every week
- Build a sustainable growth channel
- Establish referral program to turn successful users into advocates
OKRs to enhance product-market fit by conducting customer research and implementing user feedback
- Improve product-market fit by leveraging customer research and user feedback
- Measure the impact of the improvements on product-market fit by tracking user metrics
- Conduct in-depth interviews with 50 potential and existing customers
- Implement the top 3 product improvements within 3 weeks
- Analyze user feedback and identify the top 3 product improvements
More OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to improve writing skills
- OKRs to increase account expansion by securing contract renewals for 90% of existing clients
- OKRs to get better user retention
- OKRs to enhance Salesforce Lead and Pipeline Management
- OKRs to improve performance testing for V2 services
- OKRs to improve Arbor's inclusivity
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: Complete 2024 OKR cheat sheet
- Blog posts: ODT Blog
- Success metrics: KPIs examples