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What are Product Market Fit OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.
We've tailored a list of OKRs examples for Product Market Fit to help you. You can look at any of the templates below to get some inspiration for your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
The best tools for writing perfect Product Market Fit OKRs
Here are 2 tools that can help you draft your OKRs in no time.
Tability AI: to generate OKRs based on a prompt
Tability AI allows you to describe your goals in a prompt, and generate a fully editable OKR template in seconds.
- 1. Create a Tability account
- 2. Click on the Generate goals using AI
- 3. Describe your goals in a prompt
- 4. Get your fully editable OKR template
- 5. Publish to start tracking progress and get automated OKR dashboards
Watch the video below to see it in action 👇
Tability Feedback: to improve existing OKRs
You can use Tability's AI feedback to improve your OKRs if you already have existing goals.
- 1. Create your Tability account
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on Generate analysis
- 4. Review the suggestions and decide to accept or dismiss them
- 5. Publish to start tracking progress and get automated OKR dashboards
Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
Product Market Fit OKRs examples
You will find in the next section many different Product Market Fit Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
OKRs to achieve Product-Market Fit (PMF)
ObjectiveAchieve Product-Market Fit (PMF)
KRAcquire 50 new active users weekly to validate market demand
Improve referral program to incentivize existing users- Optimize website for user accessibility and engagement
- Develop and implement a strategic social media marketing plan
- KRImprove key product feature based on feedback to increase user retention by 20%
- Develop and implement the improvement strategy
- Analyze feedback for ideas to enhance the key product feature
- Monitor user retention rates for improvements
- KRConduct 25 customer interviews to understand product usage and satisfaction
- Develop a comprehensive interview questionnaire
- Identify 25 customers who actively use the product
- Conduct and record customer interviews
OKRs to enhance customer retention to affirm product-market fit
- ObjectiveEnhance customer retention to affirm product-market fit
- KRReduce customer churn rate by 15%
- Implement customer satisfaction surveys to identify pain points
- Enhance customer support for better service quality
- Offer loyalty programs or customer retention incentives
- KRIncrease repeat purchase rate by 20%
- Implement customer feedback for better service and satisfaction
- Improve product quality to encourage repeat purchases
- Enhance customer loyalty via reward schemes or discount programs
- KRImprove customer satisfaction score by 10 points
- Increase response time and improve complaint resolution procedure
- Implement training programs addressing customer dissatisfaction issues
- Conduct regular surveys to understand customer needs and satisfaction level
OKRs to achieve product-market fit and expand market reach
- ObjectiveAchieve product-market fit and expand market reach
- KRIncrease customer satisfaction level by 30% through product improvements
- Conduct surveys to identify areas of the product needing improvement
- Implement improvements and track customer satisfaction levels
- Develop a roadmap for product enhancements based on customer feedback
- KREstablish partnerships in two new markets and secure initial contracts
- Initiate business proposals with potential partners
- Identify potential partners in target markets
- Negotiate and secure initial contracts
- KRIncrease product usage by 25% in the newly penetrated markets
- Offer promotional trials to entice initial usage
- Implement product training sessions for new consumers
- Launch targeted marketing campaigns to promote product awareness
OKRs to achieve product market fit under the Sean Ellis framework
- ObjectiveAchieve product market fit under the Sean Ellis framework
- KRAchieve 20% increase in customer retention due to added product value
- Improve customer service response times
- Implement customer feedback to enhance product features
- Develop loyalty programs for repeat customers
- KRScale to secure 100 new weekly active users experiencing must-have product experience
- Foster referrals through an attractive incentive program
- Enhance user experience with spot-on must-have features
- Implement targeted online marketing to reach potential users
- KRDefine and measure the primary product value metric by reaching 75% positive customer ratings
- Identify primary value metric of the product
- Develop a system to track customer ratings
- Implement strategies to achieve 75% positive feedback
OKRs to achieve Product-Market fit
- ObjectiveAchieve Product-Market fit
- KR40% of new users are still active after 2 months
- Identify and build core missing features
- Talk to 20 leads and users
- KRGet a 40% score on Product-Market fit survey
- Send survey to existing beta users
- Create a product-market fit survey on Typeform
- KRGet 100 new leads every week
- Build a sustainable growth channel
- Establish referral program to turn successful users into advocates
OKRs to enhance product-market fit by conducting customer research and implementing user feedback
- ObjectiveImprove product-market fit by leveraging customer research and user feedback
- KRMeasure the impact of the improvements on product-market fit by tracking user metrics
- KRConduct in-depth interviews with 50 potential and existing customers
- KRImplement the top 3 product improvements within 3 weeks
- KRAnalyze user feedback and identify the top 3 product improvements
OKRs to attain product market fit for our offering
- ObjectiveAttain product market fit for our offering
- KRConduct 150 customer interviews to gather feedback about the product
- Conduct interviews and gather feedback
- Identify 150 customers willing to give feedback
- Prepare comprehensive interview guide
- KRAchieve a monthly churn rate lower than 5%
- Implement effective customer retention strategies
- Regularly monitor and analyze churn data
- Enhance customer service interactions
- KRIncrease product active usage by 20%
- Launch a targeted in-app promotional campaign
- Develop engaging features based on user feedback and preferences
- Implement a comprehensive user onboarding program
OKRs to validate problem-solution fit for our new mobile application
- ObjectiveValidate problem-solution fit for our new mobile application
- KRAchieve a 15% conversion rate in the app’s test market
- Develop targeted marketing campaigns to attract users
- Improve app’s user interface for enhanced user experience
- Implement A/B testing to optimize conversion methods
- KRReduce major app usability complaints by 30% based on customer reports
- Analyze customer reports to pinpoint main usability issues
- Implement changes and visibly track improvement
- Prioritize fixing identified issues based on frequency
- KRConduct 50 customer interviews to gather direct feedback on app usage
- Prepare comprehensive interview questions
- Identify and select 50 customers using the app
- Schedule and conduct customer interviews
Product Market Fit OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
Save hours with automated Product Market Fit OKR dashboards
The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use Tability to save time with automated OKR dashboards, data connectors, and actionable insights.
How to get Tability dashboards:
- 1. Create a Tability account
- 2. Use the importers to add your OKRs (works with any spreadsheet or doc)
- 3. Publish your OKR plan
That's it! Tability will instantly get access to 10+ dashboards to monitor progress, visualise trends, and identify risks early.
More Product Market Fit OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to boost the overall interest income
- OKRs to enhance risk management and business support systems
- OKRs to implement AI to enhance customer service experience
- OKRs to ensure water-proof status of all line extenders and taps on cable system
- OKRs to establish monthly brown bag/office hours with IT
- OKRs to enhance performance of clients' paid campaigns