9 OKR examples for Targeted Marketing

What are Targeted Marketing OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Crafting effective OKRs can be challenging, particularly for beginners. Emphasizing outcomes rather than projects should be the core of your planning.

We have a collection of OKRs examples for Targeted Marketing to give you some inspiration. You can use any of the templates below as a starting point for your OKRs.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own Targeted Marketing OKRs with AI

How to create great OKRs for any scenario in seconds

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here.

You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.

• 1. Go to Tability's plan editor
• 2. Click on the "Generate goals using AI" button
• 3. Use natural language to describe your goals

Tability will then use your prompt to generate a fully editable OKR template.

How to improve existing OKRs with AI feedback

If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.

• 1. Go to Tability's plan editor
• 2. Add your existing OKRs (you can import them from a spreadsheet)
• 3. Click on "Generate analysis"

Tability's Strategy Map makes it easy to see all your org's OKRs

Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.

You can then decide to accept the suggestions or dismiss them if you don't agree.

Using the free OKR generator to get a quick template

If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.

Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.

Our Targeted Marketing OKRs examples

We've added many examples of Targeted Marketing Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.

Hope you'll find this helpful!

1. OKRs to increase sales of coaching services to independent professionals

2. OKRs to expand our base of regular donors

3. OKRs to double Accelerator's demo call volume

4. OKRs to boost our digital subscription numbers

5. OKRs to boost asset retention and expansion in vital segments

6. OKRs to increase client engagement through targeted sales promotion emails

7. OKRs to improve search engine rankings for targeted keywords

8. OKRs to improve user acquisition through targeted referral programs

9. OKRs to increase hot leads through targeted LinkedIn ad campaign

Targeted Marketing OKR best practices

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tip #2: Commit to weekly OKR check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to track your Targeted Marketing OKRs

Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:

• It brings the goals back to the top of the mind
• It will highlight poorly set OKRs
• It will surface execution risks
• It improves transparency and accountability

Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.

Tability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Targeted Marketing OKR templates

We have more templates to help you draft your team goals and OKRs.

• OKRs to achieve a 15 lbs weight loss
  weight-lossmental-healthhealth-coachdietitianhealth-and-wellness-teamnutrition-team
• OKRs to strengthen sales representatives' client relationships
  customer-satisfactionclient-retentionsales-representativestraining-coordinatorssales-teamtraining-and-development-team
• OKRs to successfully lead the organisation of online event "12 Days of Christmas"
  online-eventsponsorshipevent-organizermarketing-specialistevent-management-teamdigital-marketing-team
• OKRs to enhance cybersecurity maturity in the organization
  cybersecurity-trainingiso-27001-certificationinformation-security-managertraining-coordinatorit-teamhr-team
• OKRs to boost audience loyalty and brand affiliation
  customer-loyaltybrand-affiliationcustomer-service-representativesocial-media-marketercustomer-service-teammarketing-team
• OKRs to enhance product team's proficiency in Agile and Scrum methodologies
  agile-and-scrum-methodologiesproject-turnaround-timeagile-trainerscrum-masterproduct-teamdevelopment-and-training-team