OKR template to boost usage rates of our key product among existing customers

public-lib · Published about 2 months ago

The overall aim of the OKR is to enhance the usage rates of a key product among existing clients. This objective will be pursued through several key measures. First, customer feedback on the product will be gathered and analyzed to enhance the product by 10%. This objective will be achieved by implementing changes based on analyzed feedback, analyzing received feedback for common issues and suggestions, as well as sending out surveys to customers to collect feedback.

The second objective is to accomplish a 15% rise in product usage among current customers. This will be attained by deploying a client engagement campaign through email and social media and offering incentives like discounts or rewards for increased product use. Additionally, current product features will be enhanced based on user feedback and updates will be announced.

The third aim is to carry out three product education webinars, targeting at least half of the current customer base. This objective is to be achieved by reviewing webinar attendance and feedback for improvements, identifying topics that pique customer interest for each webinar, and marketing these webinars to existing customers via email and social media.

Overall, the OKR focuses on harnessing customer feedback and enhancing engagement to increase the usage rates of the key product among existing customers. Tactical initiatives involving surveys, webinars, marketing campaigns, and incentive programs are deployed to achieve this goal.
  • ObjectiveBoost usage rates of our key product among existing customers
  • Key ResultGather and analyse customer feedback for the product to improve it by 10%
  • TaskImplement changes based on the analyzed feedback
  • TaskAnalyze received feedback for common issues and suggestions
  • TaskSend out surveys to customers to collect feedback on the product
  • Key ResultAchieve a 15% increase in product usage among current customers
  • TaskImplement a customer engagement campaign via email and social media
  • TaskProvide incentives for increased product use, like discounts or rewards
  • TaskEnhance product features based on user feedback and announce updates
  • Key ResultExecute 3 product education webinars reaching at least 50% of current customers
  • TaskReview webinar attendance and feedback for improvement
  • TaskIdentify topics that spark customer interest for each webinar
  • TaskMarket webinars to current customers via email and social media
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