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Team OKR example

Boost usage rates of our key product among existing customers

A starting point for clearer priorities and measurable progress. Make the targets your own.

Suggested timeframe: Set with your team1 objective · 3 key results
YOUR STARTING POINTTeam OKRs
OBJECTIVE

Boost usage rates of our key product among existing customers

  1. KR 1

    Gather and analyse customer feedback for the product to improve it by 10%

  2. KR 2

    Achieve a 15% increase in product usage among current customers

  3. KR 3

    Execute 3 product education webinars reaching at least 50% of current customers

Ideas to get you moving
  • Implement changes based on the analyzed feedback
  • Analyze received feedback for common issues and suggestions
  • Send out surveys to customers to collect feedback on the product
  • Implement a customer engagement campaign via email and social media
  • Provide incentives for increased product use, like discounts or rewards
  • Enhance product features based on user feedback and announce updates
  • Review webinar attendance and feedback for improvement
  • Identify topics that spark customer interest for each webinar
  • Market webinars to current customers via email and social media
Example targets. Adapt to your baseline before you start.

About this template

The overall aim of the OKR is to enhance the usage rates of a key product among existing clients. This objective will be pursued through several key measures. First, customer feedback on the product will be gathered and analyzed to enhance the product by 10%. This objective will be achieved by implementing changes based on analyzed feedback, analyzing received feedback for common issues and suggestions, as well as sending out surveys to customers to collect feedback.

The second objective is to accomplish a 15% rise in product usage among current customers. This will be attained by deploying a client engagement campaign through email and social media and offering incentives like discounts or rewards for increased product use. Additionally, current product features will be enhanced based on user feedback and updates will be announced.

The third aim is to carry out three product education webinars, targeting at least half of the current customer base. This objective is to be achieved by reviewing webinar attendance and feedback for improvements, identifying topics that pique customer interest for each webinar, and marketing these webinars to existing customers via email and social media.

Overall, the OKR focuses on harnessing customer feedback and enhancing engagement to increase the usage rates of the key product among existing customers. Tactical initiatives involving surveys, webinars, marketing campaigns, and incentive programs are deployed to achieve this goal.

Make it work for your team

01

Set your baseline. Check where you are today, then choose targets that stretch your team.

02

Agree on ownership. Give each key result a clear owner and a source of data.

03

Check in every week. Review the numbers, share confidence, and decide what needs attention.

Get this template as YAML

A machine-readable version of this example for a script or AI assistant.

---
title: Boost usage rates of our key product among existing customers
objectives:
- title: Boost usage rates of our key product among existing customers
  outcomes:
  - title: Gather and analyse customer feedback for the product to improve it by 10%
    from: 0.0
    to: 100.0
    score_format: _number_%
    initiatives:
    - title: Implement changes based on the analyzed feedback
    - title: Analyze received feedback for common issues and suggestions
    - title: Send out surveys to customers to collect feedback on the product
  - title: Achieve a 15% increase in product usage among current customers
    from: 0.0
    to: 100.0
    score_format: _number_%
    initiatives:
    - title: Implement a customer engagement campaign via email and social media
    - title: Provide incentives for increased product use, like discounts or rewards
    - title: Enhance product features based on user feedback and announce updates
  - title: Execute 3 product education webinars reaching at least 50% of current customers
    from: 0.0
    to: 100.0
    score_format: _number_%
    initiatives:
    - title: Review webinar attendance and feedback for improvement
    - title: Identify topics that spark customer interest for each webinar
    - title: Market webinars to current customers via email and social media
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