8 customisable OKR examples for New Product

What are New Product OKRs?

The OKR acronym stands for Objectives and Key Results. It's a goal-setting framework that was introduced at Intel by Andy Grove in the 70s, and it became popular after John Doerr introduced it to Google in the 90s. OKRs helps teams has a shared language to set ambitious goals and track progress towards them.

OKRs are quickly gaining popularity as a goal-setting framework. But, it's not always easy to know how to write your goals, especially if it's your first time using OKRs.

To aid you in setting your goals, we have compiled a collection of OKR examples customized for New Product. Take a look at the templates below for inspiration and guidance.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own New Product OKRs with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.

Feel free to explore our tools:

Our customisable New Product OKRs examples

You will find in the next section many different New Product Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).

Hope you'll find this helpful!

1. OKR to implement new functionality in our product offering

  • ObjectiveImplement new functionality in our product offering
  • Key ResultObtain 80% positive feedback from beta testers on new functionality
  • TaskDevelop clear, user-friendly instructions for new functionality
  • TaskRegularly monitor and analyze beta tester feedback
  • TaskImplement suggestions for improvements promptly
  • Key ResultFinalize development of 2 new features by meeting acceptance criteria
  • TaskImplement necessary revisions post feedback
  • TaskConduct rigorous testing for each new feature
  • TaskObtain stakeholder approval for the completed features
  • Key ResultAchieve 95% bug-free releases for the new functions
  • TaskTrain team members in systematic debugging techniques
  • TaskSchedule frequent code review sessions amongst developers
  • TaskImplement robust testing protocols for newly developed functions

2. OKR to enhance product functionality by adding three new features based on user feedback

  • ObjectiveImprove product functionality through user feedback
  • Key ResultAchieve a 90% satisfaction rate in user testing for new features
  • Key ResultReduce customer support interactions related to functionality by 25%
  • Key ResultImplement three new features based on user feedback
  • Key ResultIncrease daily active user rate by 15% after feature implementation

3. OKR to boost product visibility and establish success pipeline in new markets

  • ObjectiveBoost product visibility and establish success pipeline in new markets
  • Key ResultRaise product awareness by 40% using targeted advertising in selected new markets
  • TaskImplement and monitor these targeted advertising campaigns
  • TaskIdentify potential new markets for targeted advertising efforts
  • TaskDevelop specific, appealing ads for these selected markets
  • Key ResultGenerate a 25% increase in product trial users in new markets
  • TaskLaunch targeted online ad campaigns in new markets
  • TaskCollaborate with influencers popular in potential markets
  • TaskImplement a referral program offering incentives for new users
  • Key ResultSecure 10 new, potential business partnerships for product distribution
  • TaskIdentify suitable companies for potential partnerships
  • TaskReach out to these companies with a business proposal
  • TaskSchedule meetings to discuss partnership details

4. OKR to accelerate new product/feature launch process by 20%

  • ObjectiveAccelerate new product/feature launch process by 20%
  • Key ResultTrain team on rapid prototyping to speed up design phase by 15%
  • TaskIdentify rapid prototyping training opportunities and resources
  • TaskSchedule and conduct rapid prototyping training sessions
  • TaskMonitor and assess efficiency improvements post-training
  • Key ResultStreamline approval process, reducing time spent by 30%
  • TaskEliminate unnecessary steps in the current approval process
  • TaskImplement a digital approval system for faster response times
  • TaskTrain staff in efficient document processing and decision-making
  • Key ResultImplement Agile methodologies to improve product development efficiency by 25%
  • TaskAdopt and integrate Scrum framework into product development process
  • TaskConsistently review and adjust methods to meet efficiency goals
  • TaskArrange Agile methodologies training for product development team

5. OKR to successfully launch a new product

  • ObjectiveLaunch a successful new product
  • Key ResultAchieve 70% retention rate
  • Key ResultGenerate 500 leads from press push
  • Key ResultGenerate $500k in new revenue
  • Key ResultIncrease active user base to 10K

6. OKR to drive 110% growth in MRR for our new product

  • ObjectiveDrive 110% growth in MRR for our new product
  • Key ResultEnhance customer retention rate for the new product by 15%
  • Key ResultAchieve a 10% increase in average revenue per customer for the new product
  • TaskAnalyze pricing strategy and competitive landscape to optimize product pricing for maximum revenue
  • TaskConduct market research to identify key customer segments and their willingness to pay
  • TaskDevelop targeted marketing campaigns to increase product adoption and upsell opportunities
  • TaskProvide additional training and resources to sales team to effectively communicate product value
  • Key ResultGenerate a 30% growth in upsell and cross-sell revenue from the new product
  • TaskDevelop targeted marketing campaigns to promote the upsell and cross-sell options of the new product
  • TaskImplement customer feedback mechanisms to continuously improve upsell and cross-sell strategies for the new product
  • TaskTrain sales teams on effectively presenting and selling the upsell and cross-sell options for the new product
  • TaskConduct thorough market research to identify potential upsell and cross-sell opportunities for the new product
  • Key ResultIncrease the number of paying customers for the new product by 20%
  • TaskImplement targeted online advertising to reach a wider audience
  • TaskOffer enticing promotional discounts to encourage immediate purchase
  • TaskLeverage social media platforms for customer engagement and word-of-mouth marketing
  • TaskEnhance product features and benefits to increase perceived value

7. OKR to secure FDA approval for our new pharmaceutical product

  • ObjectiveSecure FDA approval for our new pharmaceutical product
  • Key ResultResolve all FDA queries or issues regarding the application within six weeks
  • TaskResearch and compile thorough responses to each issue
  • TaskSubmit all responses and corrections to FDA within six weeks
  • TaskIdentify all FDA queries or issues on the application
  • Key ResultSubmit a complete and compliant application to FDA within the first month
  • TaskReview FDA guidelines to ensure application compliance
  • TaskSubmit the completed application to the FDA
  • TaskGather all necessary documents and data for application
  • Key ResultSuccessfully pass the FDA's inspection and audit of our production facilities
  • TaskEnsure all documentation and records are accurate, updated, and easily accessible
  • TaskProvide thorough training to staff on FDA regulations and requirements
  • TaskMaintain the facility's cleanliness and safety according to FDA standards

8. OKR to develop a new in-product referrals program

  • ObjectiveDevelop a new in-product referrals program
  • Key ResultImprove onboarding of referred users to keep conversion above 40%
  • Key ResultGet 3 referrals per customers on average across all accounts
  • TaskIdentify opportunities for network effects
  • Key ResultGet 60% of new customer accounts to refer at least one other customer
  • TaskAdd referral step in the onboarding drip feed
  • TaskCreate incentive to reward customers for referring users

Best practices for managing your New Product OKRs

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

Focus can only be achieve by limiting the number of competing priorities. It is crucial that you take the time to identify where you need to move the needle, and avoid adding business-as-usual activities to your OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tability Insights DashboardTability's audit dashboard will highlight opportunities to improve OKRs

Tip #2: Commit to the weekly check-ins

Having good goals is only half the effort. You'll get significant more value from your OKRs if you commit to a weekly check-in process.

Being able to see trends for your key results will also keep yourself honest.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

Best way to track your New Product OKRs

Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:

  • It brings the goals back to the top of the mind
  • It will highlight poorly set OKRs
  • It will surface execution risks
  • It improves transparency and accountability

Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.

A strategy map in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More New Product OKR templates

We have more templates to help you draft your team goals and OKRs.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.

Create more examples in our app

You can use Tability to create OKRs with AI – and keep yourself accountable 👀

Tability is a unique goal-tracking platform built to save hours at work and help teams stay on top of their goals.

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