5 customisable OKR examples for Event Marketing
What are Event Marketing OKRs?
The OKR acronym stands for Objectives and Key Results. It's a goal-setting framework that was introduced at Intel by Andy Grove in the 70s, and it became popular after John Doerr introduced it to Google in the 90s. OKRs helps teams has a shared language to set ambitious goals and track progress towards them.
Crafting effective OKRs can be challenging, particularly for beginners. Emphasizing outcomes rather than projects should be the core of your planning.
We have a collection of OKRs examples for Event Marketing to give you some inspiration. You can use any of the templates below as a starting point for your OKRs.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Event Marketing OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Feel free to explore our tools:
- Use our free OKR generator
- Use Tability, a complete platform to set and track OKRs and initiatives, including a GPT-4 powered goal generator
Our customisable Event Marketing OKRs examples
We've added many examples of Event Marketing Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.
Hope you'll find this helpful!
1. OKRs to use Event Marketing to drive outbound leads
Hold the first annual user conference
Register 250 attendees
Drive $500,000 in upsell/cross-sell revenue from event
Drive outbound marketing efforts
Secure two keynote speaking slots at industry events
Increase event-driven leads by 25%
2. OKRs to achieve 10% organic growth via event marketing
Achieve 10% organic growth via event marketing
Secure 3 new partnership deals for collaborative events to broaden audience reach
Pitch partnership idea to identified potential partners
Negotiate deal and finalize partnership agreement
Identify potential partners for collaboration
Improve event-lead conversion rate by 20% to enhance sales
Develop engaging follow-up messaging targeting event attendees
Implement event-specific promotional sales or discounts
Train staff on successful sales conversion strategies
Increase event participation by 15% to increase brand exposure
Leverage social media platforms for event advertising
Establish partnerships with influencers or celebrities to boost event visibility
Develop engaging promotional materials to attract potential participants
3. OKRs to successfully orchestrate an engaging food street event
Successfully orchestrate an engaging food street event
Attract at least 500 attendees
Utilize social media channels for widespread promotion of the event
Develop a compelling event agenda to attract potential attendees
Send out personalized invitation emails to targeted audience groups
Achieve 90% positive participant feedback
Develop a responsive and effective communication system
Implement comprehensive, regular training programs for staff members
Evaluate and enhance participant experience based on surveys
Secure a minimum of 20 food vendors
Initiate contact and discuss vending opportunities
Finalize agreements with at least 20 vendors
Identify potential food vendors in the local area
4. OKRs to increase performance opportunities for musicians
Increase performance opportunities for musicians
Secure 3 collaborations with music festivals for musician performances
Research and identify potential music festivals for collaboration
Follow up on proposals and confirm collaborations
Draft, finalize, and send performance proposal letters
Partner with 10 local venues for recurring musician gigs
Negotiate and finalize partnership agreements with selected venues
Approach venues with partnership proposal for recurring gigs
Research and list potentially suitable local venues for musician gigs
Organize 5 live-streamed virtual concerts for global exposure
Secure a reliable platform or service for live-streaming concerts
Identify and book 5 artists or bands with a strong worldwide following
Develop a global marketing and promotion strategy
5. OKRs to develop an engaging and results-driven events strategy
Develop an engaging and results-driven events strategy
Measure and increase participant satisfaction by 25% post-event via surveys
Create a post-event satisfaction survey for participants
Implement feedback to improve future events by 25%
Distribute the survey to all event participants
Secure partnerships with at least 5 industry influencers for event exposure
Identify relevant industry influencers for partnership
Draft compelling proposal for potential influencer partnerships
Follow-up proposal with individual discussions and negotiation
Boost event engagement by 30% through interactive and engaging execution strategies
Use visual storytelling to captivate attendees' interest
Adopt gamification methods for interactive participant involvement
Implement live polls/quizzes to encourage audience participation
Event Marketing OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/tability-insights-board.e70f9466.png)
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/checkins-graph.b2aec458.png)
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Event Marketing OKRs in a strategy map
OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.
![A strategy map in Tability](https://tability-templates-v2.vercel.app/_next/static/media/tability_strategy_map.2ad25843.png)
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Event Marketing OKR templates
We have more templates to help you draft your team goals and OKRs.
OKRs to enhance website usability and comply with accessibility standards
OKRs to deliver high-quality, budget-friendly training programs
OKRs to stay informed on influencer trends and social media hype
OKRs to enhance instructional strategies for better student comprehension
OKRs to negotiate better pricing with vendors early in the project
OKRs to increase customer migration from on-premises product to cloud product
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
Create more examples in our app
You can use Tability to create OKRs with AI – and keep yourself accountable 👀
Tability is a unique goal-tracking platform built to save hours at work and help teams stay on top of their goals.
![Signup](https://tability-templates-v2.vercel.app/_next/static/media/hi_tabby.abf06789.png)
![Signup](https://tability-templates-v2.vercel.app/_next/static/media/magic_tabby.7ff0a69b.png)
![Signup](https://tability-templates-v2.vercel.app/_next/static/media/track_tabby.c131e286.png)