Event Marketing OKRs

Writing good OKRs can be hard, especially if it's your first time doing it. You'll need to center the focus of your plans around outcomes instead of projects.

We have a collection of OKRs examples for Event Marketing to give you some inspiration. You can use any of the templates below as a starting point for your OKRs.

Examples of OKRs for Event Marketing

We've added Event Marketing Objectives and Key Results, but also the initiatives that relate to the OKRs.

You'll find 1 OKRs examples for Event Marketing below, and some extra tips to write better quarterly plans at the end.

OKRs to use Event Marketing to drive outbound leads

  • ObjectiveHold the first annual user conference
  • Key ResultRegister 250 attendees
  • Key ResultDrive $500,000 in upsell/cross-sell revenue from event
  • ObjectiveDrive outbound marketing efforts
  • Key ResultSecure two keynote speaking slots at industry events
  • Key ResultIncrease event-driven leads by 25%

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How to track your OKRs?

It's important to establish a cadence of check-ins for your Event Marketing OKRs.

OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework.

Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.

Try Tability for your OKRs