4 OKR examples for Event Marketing
Crafting effective OKRs can be challenging, particularly for beginners. Emphasizing outcomes rather than projects should be the core of your planning.
We have a collection of OKRs examples for Event Marketing to give you some inspiration. You can use any of the templates below as a starting point for your OKRs.
If you want to learn more about the framework, you can read more about the OKR meaning online.
Best practices for OKR
Your objectives should be ambitious, but achievable. Your key results should be measurable and time-bound. It can also be helfpul to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Building your own OKRs with AI
While we have some examples below, it's likely that you'll have specific scenarios that aren't covered here. There are 2 options available to you.
- Use our free OKRs generator
- Use Tability, a complete platform to set and track OKRs and initiatives – including a GPT-4 powered goal generator
How to track OKRs
OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework.
Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.
We recommend Tability for an easy way to set and track OKRs with your team.
Check out the 5 best OKR tracking templates to find the best way to monitor progress during the quarter.
Event Marketing OKRs templates
We've added Event Marketing Objectives and Key Results, but also the initiatives that relate to the OKRs.
OKRs to use Event Marketing to drive outbound leads
Hold the first annual user conference
Register 250 attendees- Drive $500,000 in upsell/cross-sell revenue from event
- Drive outbound marketing efforts
- Secure two keynote speaking slots at industry events
- Increase event-driven leads by 25%
OKRs to achieve 10% organic growth via event marketing
- Achieve 10% organic growth via event marketing
- Secure 3 new partnership deals for collaborative events to broaden audience reach
Pitch partnership idea to identified potential partners- Negotiate deal and finalize partnership agreement
- Identify potential partners for collaboration
- Improve event-lead conversion rate by 20% to enhance sales
- Develop engaging follow-up messaging targeting event attendees
- Implement event-specific promotional sales or discounts
- Train staff on successful sales conversion strategies
- Increase event participation by 15% to increase brand exposure
- Leverage social media platforms for event advertising
- Establish partnerships with influencers or celebrities to boost event visibility
- Develop engaging promotional materials to attract potential participants
OKRs to successfully orchestrate an engaging food street event
- Successfully orchestrate an engaging food street event
- Attract at least 500 attendees
- Utilize social media channels for widespread promotion of the event
- Develop a compelling event agenda to attract potential attendees
- Send out personalized invitation emails to targeted audience groups
- Achieve 90% positive participant feedback
- Develop a responsive and effective communication system
- Implement comprehensive, regular training programs for staff members
- Evaluate and enhance participant experience based on surveys
- Secure a minimum of 20 food vendors
- Initiate contact and discuss vending opportunities
- Finalize agreements with at least 20 vendors
- Identify potential food vendors in the local area
OKRs to develop an engaging and results-driven events strategy
- Develop an engaging and results-driven events strategy
- Measure and increase participant satisfaction by 25% post-event via surveys
- Create a post-event satisfaction survey for participants
- Implement feedback to improve future events by 25%
- Distribute the survey to all event participants
- Secure partnerships with at least 5 industry influencers for event exposure
- Identify relevant industry influencers for partnership
- Draft compelling proposal for potential influencer partnerships
- Follow-up proposal with individual discussions and negotiation
- Boost event engagement by 30% through interactive and engaging execution strategies
- Use visual storytelling to captivate attendees' interest
- Adopt gamification methods for interactive participant involvement
- Implement live polls/quizzes to encourage audience participation
More OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to increase efficiency and effectiveness of product development through continuous process improvement
- OKRs to improve conversion rate by 20% with landing page optimization and A/B testing
- OKRs to validate AI's fit for automating HR processes
- OKRs to improve the Disaster Recover process
- OKRs to complete Windows 10 update on all DC PCs
- OKRs to enhance service infrastructure to improve customer satisfaction
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: Complete 2024 OKR cheat sheet
- Blog posts: ODT Blog
- Success metrics: KPIs examples