34 OKR examples for Revenue

What are Revenue OKRs?

The OKR acronym stands for Objectives and Key Results. It's a goal-setting framework that was introduced at Intel by Andy Grove in the 70s, and it became popular after John Doerr introduced it to Google in the 90s. OKRs helps teams has a shared language to set ambitious goals and track progress towards them.

Formulating strong OKRs can be a complex endeavor, particularly for first-timers. Prioritizing outcomes over projects is crucial when developing your plans.

We've tailored a list of OKRs examples for Revenue to help you. You can look at any of the templates below to get some inspiration for your own goals.

If you want to learn more about the framework, you can read more about the OKR meaning online.

Best practices for managing your Revenue OKRs

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

Focus can only be achieve by limiting the number of competing priorities. It is crucial that you take the time to identify where you need to move the needle, and avoid adding business-as-usual activities to your OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tability Insights DashboardTability's audit dashboard will highlight opportunities to improve OKRs

Tip #2: Commit to the weekly check-ins

Having good goals is only half the effort. You'll get significant more value from your OKRs if you commit to a weekly check-in process.

Being able to see trends for your key results will also keep yourself honest.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples below). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

Building your own Revenue OKRs with AI

While we have some examples below, it's likely that you'll have specific scenarios that aren't covered here. There are 2 options available to you.

Best way to track your Revenue OKRs

Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:

  • It brings the goals back to the top of the mind
  • It will highlight poorly set OKRs
  • It will surface execution risks
  • It improves transparency and accountability

Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.

A strategy map in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

Revenue OKRs templates

We've covered most of the things that you need to know about setting good OKRs and tracking them effectively. It's now time to give you a series of templates that you can use for inspiration!

You'll find below a list of Objectives and Key Results templates for Revenue. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.

Hope you'll find this helpful!

OKRs to improve sales support operations for increased revenues

  • ObjectiveImprove sales support operations for increased revenues
  • Key ResultIncrease upselling rate by 15% with enhanced support-guided recommendations
  • TaskDevelop tailored recommendation scripts for support staff to use
  • TaskTrain support team in advanced selling techniques and product knowledge
  • TaskImplement tracking metrics to monitor progress and effectiveness regularly
  • Key ResultIncrease customer engagement by 30% through revamped sales support systems
  • TaskIntroduce incentive programs to reward loyal customers
  • TaskImplement a user-friendly interface for seamless customer interaction
  • TaskTrain sales personnel on customer connectivity and relationship building
  • Key ResultReduce sales cycle duration by 20% through sales support optimizations
  • TaskTrain team on effective closing techniques
  • TaskStreamline sales proposal approval process
  • TaskImplement more efficient sales tracking software

OKRs to expand network by acquiring 10 integrated networks with a minimum of 50 professionals each

  • ObjectiveExpand network by acquiring 10 integrated networks with a minimum of 50 professionals each
  • Key ResultIncrease professional count in acquired networks to at least 500
  • TaskLeverage social media platforms to connect with professionals in target industries and increase professional count
  • TaskCollaborate with internal teams to identify potential professional contacts and add them to acquired networks
  • TaskJoin relevant professional associations and actively engage with members to grow acquired networks
  • TaskAttend industry networking events and conferences regularly to expand professional count
  • Key ResultGenerate at least $1 million in revenue from the acquired networks within the quarter
  • TaskDevelop a targeted marketing campaign to increase sales and drive revenue growth
  • TaskImplement cost optimization strategies to maximize profit margins and minimize expenses
  • TaskCollaborate with sales team to identify and pursue high-value opportunities for revenue generation
  • TaskEnhance customer retention and satisfaction through personalized services and proactive communication
  • Key ResultAchieve a retention rate of 80% among the professionals in the acquired networks
  • TaskOffer competitive compensation and benefits packages to attract and retain professionals
  • TaskProvide opportunities for training and upskilling to enhance job satisfaction and retention
  • TaskImplement a mentorship program to support professional growth and development
  • TaskConduct regular feedback sessions to address concerns and improve overall satisfaction
  • Key ResultEnsure a minimum of 10,000 followers on each acquired network
  • TaskImplement targeted advertising campaigns to increase network visibility and attract new followers
  • TaskRegularly analyze and optimize network performance to identify and capitalize on growth opportunities
  • TaskCollaborate with influencers and industry leaders to cross-promote and expand network reach
  • TaskCreate engaging and high-quality content to attract and retain followers

OKRs to hit revenue milestones

  • ObjectiveAchieve $5,000,000 in quarterly revenue
  • Key ResultIncrease MRR from $1.5M to $1.8M
  • Key ResultSuccessfully expand revenue to EU market with $50K MRR coming from Europe
  • Key ResultAchieve 30% upsell to existing customers

OKRs to increase revenue and lead generation

  • ObjectiveIncrease revenue and lead generation
  • Key ResultIncrease conversion rate by 15% through better website optimization and UX
  • TaskImprove website navigation and user flow for a seamless user experience
  • TaskConduct a thorough website audit to identify areas for optimization
  • TaskA/B test different landing page designs to identify the most effective layout
  • TaskStreamline the checkout process to reduce friction and increase conversions
  • Key ResultImprove lead response time to an average of less than 1 hour
  • TaskAssign dedicated staff members to monitor and respond to leads promptly
  • TaskProvide regular training to employees on effective and timely lead communication techniques
  • TaskStreamline lead routing and distribution process to reduce response time
  • TaskImplement an automated lead email notification system for immediate response
  • Key ResultIncrease monthly revenue by 10% compared to previous quarter
  • TaskLaunch targeted marketing campaign to attract new customers
  • TaskImprove product pricing strategy to increase customer spend
  • TaskOffer discounts or promotions to incentivize repeat purchases
  • TaskEnhance customer experience to encourage higher customer satisfaction and retention
  • Key ResultGenerate 50% more qualified leads through targeted marketing campaigns
  • TaskCreate compelling and personalized content to engage target audience and drive conversions
  • TaskImplement a data-driven approach to optimize marketing channels and increase lead generation
  • TaskConduct market research to identify target audience's preferences and pain points
  • TaskContinuously analyze campaign performance and make necessary adjustments to maximize qualified leads

OKRs to boost new customer revenue on Amazon by 50%

  • ObjectiveBoost new customer revenue on Amazon by 50%
  • Key ResultElevate average customer transaction amount by 15% via upselling techniques
  • TaskIntroduce loyalty programs incentivizing larger transactions
  • TaskTrain staff in persuasive upselling and cross-selling techniques
  • TaskImplement product bundles to encourage higher-priced purchases
  • Key ResultIncrease advertising campaign conversion rate by 30%
  • TaskDesign and implement new conversion-focused ad content
  • TaskAnalyze conversion data to identify improvement areas
  • TaskReview and refine existing ad targeting strategy
  • Key ResultGrow new customer base by 20% through targeted marketing strategies
  • TaskImplement and monitor marketing efforts regularly
  • TaskDevelop tailored marketing strategies for identified audience
  • TaskIdentify target audience for the product or service

OKRs to increase revenue efficiency across all business units

  • ObjectiveIncrease revenue efficiency across all business units
  • Key ResultReduce operational expenditure by 10% to maximize net revenue
  • TaskStreamline processes to minimize redundant labor costs
  • TaskImplement energy-saving measures to decrease utility costs
  • TaskNegotiate better terms with suppliers to cut procurement expenses
  • Key ResultStreamline all revenue-generating processes to increase efficiency by 20%
  • TaskTrain team in streamlined processes and new software
  • TaskIdentify current inefficiencies in revenue-generating processes
  • TaskImplement technological solutions to automate manual tasks
  • Key ResultIncrease average revenue per user (ARPU) by 15%
  • TaskOptimize pricing based on customer buying behaviors
  • TaskImprove user experience to boost customer engagement
  • TaskDevelop targeted upselling strategies for high-value customers

OKRs to implement strategies to enhance sustainable revenue growth

  • ObjectiveImplement strategies to enhance sustainable revenue growth
  • Key ResultSecure at least 10 new B2B partnerships for an expected sales increase of 20%
  • TaskNegotiate partnership terms and finalize agreements
  • TaskIdentify and list potential B2B partnership targets
  • TaskInitiate contact and set meetings with the targets
  • Key ResultIncrease customer retention rate by 15% through customer satisfaction strategies
  • Key ResultBoost market penetration in untapped regions by 25% to grow brand presence
  • TaskPerform market research to identify potential untapped regions
  • TaskDevelop tailored marketing strategies for these regions
  • TaskImplement intensive promotional campaigns in targeted regions

OKRs to increase revenue stream for the newspaper's Editorial department

  • ObjectiveIncrease revenue stream for the newspaper's Editorial department
  • Key ResultIncrease ad revenue by 20% through strategic placement and premium ad operations
  • TaskOptimize premium ad operations for improved visibility
  • TaskImplement A/B testing to maximize ad performance
  • TaskIdentify top-performing channels for strategic ad placement
  • Key ResultReduce department's operational overhead by 10% without compromising editorial quality
  • TaskUtilize automation tools to streamline routine tasks
  • TaskImplement efficient workflow to reduce time and resource wastage
  • TaskReview and renegotiate vendor contracts for cost-effectiveness
  • Key ResultAchieve a 15% increase in digital subscription sales by implementing targeted marketing strategies
  • TaskOptimize website for conversion rate
  • TaskImplement social media targeted ads
  • TaskDevelop personalized email marketing campaigns

OKRs to boost CPM revenue significantly

  • ObjectiveBoost CPM revenue significantly
  • Key ResultImprove ad click-through rate by 20%
  • TaskOptimize ad targeting to match audience demographics and interests
  • TaskTest different headline and image combinations for maximum engagement
  • TaskImplement a compelling and clear call-to-action
  • Key ResultIncrease website page views by 35%
  • TaskEngage audience through relevant, quality content on site
  • TaskImplement search engine optimization strategies for higher rankings
  • TaskPromote website in social media networks and newsletters
  • Key ResultEnhance ad relevance score by 25%
  • TaskPersonalize ad content based on customer demographics
  • TaskRegularly test and tweak ad performance
  • TaskImprove keyword targeting in ad campaigns

OKRs to grow revenue from existing accounts through upselling and cross-selling initiatives

  • ObjectiveIncrease revenue from existing accounts through upselling and cross-selling
  • Key ResultAchieve a 15% increase in revenue from cross-selling
  • Key ResultConduct at least 3 effective cross-selling presentations per month
  • Key ResultAchieve a 10% increase in revenue from upselling
  • Key ResultSecure repeat business from 80% of existing clients

OKRs to drive revenue growth through personalisation

  • ObjectiveDrive revenue growth through personalisation
  • Key ResultImprove customer retention rate by 15% through tailored email marketing campaigns
  • TaskAnalyze campaign performance and make iterative improvements based on customer feedback and data
  • TaskImplement automated email workflows to consistently engage customers at different stages of their journey
  • TaskSegment customer database based on demographics, behavior, and purchasing patterns
  • TaskDevelop personalized email content that addresses individual customer needs and preferences
  • Key ResultIncrease conversion rate by 10% through personalised recommendations on the website
  • TaskOptimize website's user interface to prominently display personalized recommendations throughout the user journey
  • TaskAnalyze customer data to understand preferences and create tailored recommendation lists
  • TaskContinuously monitor and test recommendation algorithms to improve accuracy and relevance
  • TaskImplement an AI-driven recommendation engine to offer personalized product suggestions
  • Key ResultGenerate 30% more revenue from existing customers by delivering highly targeted promotions
  • TaskImplement a customer loyalty program to reward and incentivize existing customers for their continued business
  • TaskMonitor and track promotion effectiveness, making adjustments based on real-time customer feedback
  • TaskDevelop a strategic plan to increase customer engagement and encourage repeat purchases
  • TaskAnalyze customer data to identify interests and preferences for personalized promotions
  • Key ResultAchieve a 20% increase in average order value by leveraging personalised upselling techniques
  • TaskAnalyze customer shopping patterns to identify potential upselling opportunities
  • TaskImplement dynamic pricing strategies to showcase higher-value options and incentives for upselling
  • TaskTrain sales team on effective upselling techniques and how to personalize offers
  • TaskDevelop tailored product recommendations based on customer preferences and purchase history

OKRs to achieve substantial revenue increase through action-result decisions

  • ObjectiveAchieve substantial revenue increase through action-result decisions
  • Key ResultIncrease overall customer base by 30% for higher sales volume
  • TaskOffer competitive pricing or discounts to attract more customers
  • TaskInitiate a comprehensive social media marketing strategy
  • TaskDevelop and implement customer referral programs to attract new clientele
  • Key ResultDevelop and implement 10 new high-profit margin strategies
  • TaskImplement and monitor new strategies for effectiveness
  • TaskDevelop 10 new strategies based on profitable models
  • TaskIdentify current strategies with the highest profit margins
  • Key ResultAchieve an 80% increase in revenue from newly launched products/services
  • TaskImprove sales strategies based on market feedback
  • TaskUpsell these products/services to existing customers
  • TaskDevelop aggressive marketing campaigns for new products/services

OKRs to increase revenue to achieve $25,000 gain

  • ObjectiveIncrease revenue to achieve $25,000 gain
  • Key ResultDecrease operational expenses by 5% through cost management strategies
  • TaskNegotiate with vendors to lower expenses on supplies
  • TaskReview and streamline business processes for efficiency
  • TaskImplement energy-efficient practices to decrease utility costs
  • Key ResultIncrease sales conversion rate by 10% through strategic marketing initiatives
  • TaskOptimize website for enhanced user experience
  • TaskImplement targeted advertising based on customer behavior analysis
  • TaskDevelop a personalized email marketing campaign
  • Key ResultLaunch 2 new profitable products or services to augment revenue stream
  • TaskIdentify potential products or services based on market demand
  • TaskExecute a strong marketing and sales strategy
  • TaskDevelop a comprehensive business plan for each product

OKRs to increase company-wide revenue

  • ObjectiveIncrease company-wide revenue
  • Key ResultElevate product revenue by 15% via new customer acquisition initiatives
  • TaskImplement robust promotional outreach specifically targeting potential customers
  • TaskFine-tune product features based on market research data
  • TaskDevelop and launch new customer focused marketing strategies
  • Key ResultEnhance service revenue by 12% through cross-selling and up-selling activities
  • TaskImplement incentives encouraging team's cross-selling activities
  • TaskTrain staff in effective up-selling and cross-selling tactics
  • TaskDevelop new bundled product and service offers
  • Key ResultBoost gross margin by 10% through systematic cost reduction strategies
  • TaskStreamline product development to reduce associated costs
  • TaskNegotiate better terms with suppliers to decrease material costs
  • TaskImplement more efficient operational processes to reduce wasted resources

OKRs to boost email's contribution to total revenue

  • ObjectiveBoost email's contribution to total revenue
  • Key ResultIncrease email subscription rate by 25%
  • TaskImprove newsletter content to add value for subscribers
  • TaskImplement compelling, clear call-to-actions on website
  • TaskOffer exclusive benefits to email subscribers
  • Key ResultAugment click-through rates from email campaigns by 30%
  • TaskIncorporate strong, clear calls to action in emails
  • TaskPersonalize email content based on recipient's preferences
  • TaskImprove subject lines to increase email open rates
  • Key ResultEnhance conversion rates from email referrals by 15%
  • TaskOptimize referral emails' content and design
  • TaskImplement personalized email marketing strategies
  • TaskAnalyze success metrics, adjust strategies accordingly

More Revenue OKR templates

We have more templates to help you draft your team goals and OKRs.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.