21 OKR examples for User Engagement Team
Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.
We have curated a selection of OKR examples specifically for User Engagement Team to assist you. Feel free to explore the templates below for inspiration in setting your own goals.
If you want to learn more about the framework, you can read more about the OKR meaning online.
Best practices for OKR
Your objectives should be ambitious, but achievable. Your key results should be measurable and time-bound. It can also be helfpul to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Building your own OKRs with AI
While we have some examples below, it's likely that you'll have specific scenarios that aren't covered here. There are 2 options available to you.
- Use our free OKRs generator
- Use Tability, a complete platform to set and track OKRs and initiatives – including a GPT-4 powered goal generator
How to track OKRs
Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework.
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKRs-tracking platform to make things easier.
We recommend Tability for an easy way to set and track OKRs with your team.
Check out the 5 best OKR tracking templates to find the best way to monitor progress during the quarter.
User Engagement Team OKRs templates
We've added User Engagement Team Objectives and Key Results, but also the initiatives that relate to the OKRs.
OKRs to enhance NPS for improved user engagement and risk identification
Enhance NPS for improved user engagement and risk identification
Implement 2 new user engagement strategies based on NPS feedback evaluation
Analyze NPS feedback to identify areas needing improvement- Develop two new user engagement strategies
- Implement and test new strategies
- Increase NPS response rate by 20% through personalized, engaging survey communication
- Customize survey wording to reflect individual customer experiences
- Train the team on engagement and personalized communication techniques
- Implement engaging, visually appealing survey designs
- Conduct detailed analysis of 25% more low-scoring NPS responses for risk identification
- Conduct thorough analysis on these responses
- Identify potential risks from these analyses
- Identify 25% more low-scoring NPS responses
OKRs to enhance user experience for increased software engagement
- Enhance user experience for increased software engagement
- Decrease software response time by 30%
- Optimize code to reduce complexity and redundant processes
- Upgrade server hardware to improve processing speed
- Implement effective caching strategies for data retrieval
- Achieve 90% customer satisfaction rate on usability of our software
- Develop user-friendly interface providing intuitive navigation
- Provide swift, professional customer support and resolution
- Implement frequent, targeted user testing for regular improvements
- Implement 5 new user-requested features into software interface
- Develop and code the selected features into software interface
- Prioritize top 5 user-requested features based on feasibility and impact
- Test and debug new features before final implementation
OKRs to enhance user satisfaction and engagement with our app
- Enhance user satisfaction and engagement with our app
- Reduce average response time to user inquiries to under 24 hours through streamlined customer support
- Regularly analyze response time data to identify bottlenecks and implement process improvements
- Establish clear guidelines and documentation for resolving common user inquiries
- Train customer support agents to handle inquiries effectively and efficiently
- Implement a ticketing system for efficient tracking and prioritization of user inquiries
- Increase user retention rate by 15% through personalized push notifications and enhanced features
- Continuously monitor and optimize push notification campaigns and feature updates for maximum effectiveness
- Develop and implement a comprehensive push notification strategy based on user insights
- Analyze user behavior to identify key preferences and interests for personalized push notifications
- Enhance user experience by adding new features and improving existing functionalities
- Increase user reviews by 20% through targeted campaigns and incentivized prompts
- Use social media platforms to highlight positive user reviews and encourage others to share their experiences
- Create personalized email campaigns to request user reviews with compelling copy and visuals
- Offer exclusive incentives, such as discounts or freebies, for users who leave reviews
- Implement in-app prompts at strategic moments to remind and encourage users to submit reviews
- Increase average app rating to 4.5 stars through user feedback and app improvements
OKRs to foster user-centric culture through stakeholder engagement
- Drive a user-centric culture by engaging stakeholders
- Increase user feedback submission rate by 20% through improved communication channels
- Conduct user surveys and incorporate findings in product development
- Increase user satisfaction score by 10% through better UX design
- Host 3 cross-functional stakeholder workshops to prioritize user needs
OKRs to improve app user experience through personalized design processes
- Improve app user experience through personalized design processes
- Achieve a customer satisfaction rating of 4.5+ out of 5 through personalized design improvements
- Regularly monitor customer satisfaction metrics to track progress towards achieving the target rating
- Implement personalized design changes based on individual customer preferences and needs
- Conduct a detailed analysis of customer feedback to identify specific design improvement areas
- Continuously analyze customer feedback and make necessary adjustments to further enhance customer satisfaction
- Reduce user churn rate by 15% by enhancing personalized interactions and features
- Implement a comprehensive user feedback system to identify pain points and areas of improvement
- Regularly analyze user data to identify patterns and preferences for targeted personalized interactions
- Continuously optimize and update features based on user feedback and behavior analysis
- Develop and incorporate personalized recommendations to enhance user experience and engagement
- Increase average user session duration by 10% via tailored and intuitive app experiences
- Increase user engagement by 20% through personalized app experiences
OKRs to drive stakeholder UX comprehension and increase customer engagement in decision-making
- Drive stakeholder UX comprehension and increase customer engagement in decision-making
- Increase customer decision participation by 30% through implantation of a decision-sharing platform
- Research and select a suitable decision-sharing platform
- Train staff to effectively utilize the platform
- Implement the chosen platform across the business
- Conduct five UX training sessions for stakeholders and evaluate knowledge with post-training quizzes
- Identify topic areas and develop a UX training curriculum
- Implement post-training quizzes to assess learning
- Schedule five training sessions for stakeholders
- Achieve a 10% improvement in stakeholder UX understanding survey scores
- Conduct a stakeholder-focused UX training session
- Schedule regular stakeholder UX feedback sessions
- Improve clarity in UX-related communications
OKRs to boost repeat user purchasing rate to 2%
- Boost repeat user purchasing rate to 2%
- Implement targeted marketing campaigns to increase repeat user engagement by 20%
- Monitor and adjust campaign based on user feedback
- Identify customer preferences through user data analysis
- Develop personalized marketing strategies based on preferences
- Enhance user experience to boost repeat user conversion by 15%
- Develop personalized user recommendations
- Simplify navigation and checkout process
- Implement user feedback for platform improvements
- Analyze and improve product availability and variety to elevate repeat user orders by 25%
- Implement improvement strategies based on analysis results
- Track and measure improvements in repeat user orders
- Conduct data analysis on current product availability and user preference
OKRs to enhance usability of our product
- Enhance usability of our product
- Increase user activity duration by 10% indicating improved product usability
- Offer tutorials or guides to help users understand product functionality better
- Implement user-friendly features based on customer feedback and suggestions
- Regularly update user interface for easier navigation and accessibility
- Improve in-app guidance to achieve 25% reduction in support queries
- Update frequently asked questions within the app
- Implement more comprehensive in-app tutorials
- Simplify app navigation and instructions
- Reduce user reported usability issues by 15%
- Implement regular user experience testing
- Develop system for feedback collection and resolution
- Train team on best UI/UX practices
OKRs to enhance platform performance through strategic commercial projects
- Enhance platform performance through strategic commercial projects
- Increase platform user engagement rate by 25%
- Enhance user experience with personalized content
- Develop and implement new, interactive features to the platform
- Organize regular virtual events for user engagement
- Add 3 new significant revenue-driving features
- Develop a business case for each proposed feature
- Implement, test, and launch the new features
- Identify prospective features based on customer feedback and market trends
- Achieve a 15% reduction in overall platform churn rate
- Develop a comprehensive customer retention strategy
- Implement customer satisfaction surveys to identify areas for improvement
- Enhance customer service training protocols
OKRs to expand legal and regulatory resources network
- Expand legal and regulatory resources network
- Improve user engagement by implementing feedback-driven enhancements to the network
- Regularly communicate with users about the network's updates and improvements based on their feedback
- Analyze feedback to identify areas of improvement and prioritize enhancements
- Implement user-suggested features and enhancements to address their needs and concerns
- Send out surveys to collect feedback on user experience and pain points
- Develop an online platform for easy access to legal and regulatory materials
- Conduct market research to understand user needs and preferences
- Conduct user testing and gather feedback to continuously improve the platform's functionality
- Collaborate with legal experts to curate and regularly update the platform's content
- Design an intuitive interface for easy navigation and document search
- Increase the number of legal and regulatory contacts by 20% through targeted outreach
- Attend industry conferences and events to establish connections with new legal and regulatory contacts
- Identify regulatory agencies with relevant contacts for targeted outreach
- Implement a focused email marketing campaign to engage potential legal and regulatory contacts
- Develop a comprehensive database of legal and regulatory contact information
- Establish partnerships with 3 influential legal organizations to enhance resource availability
- Collaborate with the legal organizations to develop strategies for enhancing resource availability
- Research and identify three influential legal organizations relevant to our objectives
- Formalize partnerships through legal agreements and ensure effective implementation of joint initiatives
- Reach out to the identified organizations to initiate partnership discussions
OKRs to successfully launch website version 2
- Successfully launch website version 2
- Complete UX/UI improvements for increased user engagement by 20%
- Develop and implement detailed UX/UI enhancement strategies
- Monitor and assess improvements for desired 20% engagement increase
- Identify and analyze current UX/UI weaknesses and user engagement rates
- Attain a user feedback score of 90% post-launch due to improved functionalities
- Implement thorough testing to optimize new functionalities
- Develop and launch a user-friendly feedback system
- Actively encourage users to give their feedback
- Implement and test new features/functions with zero bug reports
- Conduct thorough bug testing after implementation
- Develop comprehensive unit tests for each new feature
- Regularly schedule functionality evaluation and debug sessions
OKRs to implement engagement visibility for corporate customers on Mina Sidor
- Implement engagement visibility for corporate customers on Mina Sidor
- Increase the number of corporate users by 20% through improved platform functionality
- Conduct targeted marketing for corporate users
- Upgrade platform features based on popular user feedback
- Offer limited-time promotions for corporate sign-ups
- Reduce customer inquiries regarding engagement status by 30% after feature implementation
- Implement a self-help guide for new feature
- Apply customer feedback for feature improvement
- Conduct webinars demonstrating feature usage
- Achieve 90% positive feedback on newly implemented engagement visibility feature
- Gather initial user feedback on engagement visibility feature
- Continuously monitor and adjust feature for user satisfaction
- Improve feature based on user feedback and comments
OKRs to increase new offering adoption to 50% of our userbase
- Increase new offering adoption to 50% of our userbase
- Improve onboarding experience to increase user engagement with the new offering
- Collect and analyze user feedback to continuously improve and refine the onboarding experience
- Offer personalized support and assistance to address any user concerns or queries
- Simplify the onboarding process for a smooth and user-friendly experience
- Provide interactive tutorials and guides to educate users about the new offering
- Increase user awareness of the new offering through targeted marketing campaigns
- Utilize various advertising channels, such as social media and email marketing, to reach targeted audience effectively
- Develop a compelling marketing message highlighting the unique benefits of the new offering
- Identify and target specific customer segments most likely to be interested in the new offering
- Measure the success of marketing campaigns through relevant metrics to optimize future efforts
- Increase conversion rate by driving more users to complete the registration process
- Optimize the registration form to improve user experience and minimize drop-offs
- Implement a user-friendly reminder system to encourage users to complete the registration
- Increase visibility and promotion of registration process through targeted marketing strategies
- Offer rewards or incentives to motivate users to complete the registration process
- Achieve a customer satisfaction score of at least 4.5 out of 5 through feedback surveys
- Implement a post-purchase feedback system to gather customer satisfaction data
- Implement customer satisfaction incentives to encourage participation in feedback surveys
- Train customer service team to ensure excellent communication and problem-solving skills
- Analyze feedback data regularly to identify areas for improvement and address customer concerns
OKRs to increase access to multiple websites for fast and easy retrieval
- Increase access to multiple websites for fast and easy retrieval
- Decrease website loading time by 20% for improved efficiency
- Eliminate unnecessary plugins/code from the website
- Optimize web server performance settings
- Compress high-resolution images to reduce file size
- Increase user engagement and traffic by 15% through updated content
- Identify popular industry topics for relevant content generation
- Utilize SEO strategies to improve online visibility
- Regularly update website content with engaging materials
- Implement user-friendly interface improvements for enhanced navigation
- Develop prototype for user-friendly navigation enhancement
- Test and refine proposed interface improvements
- Define usability issues within the current interface design
OKRs to launch the mobile app for health professionals successfully
- Launch the mobile app for health professionals successfully
- Generate a minimum of 100 monthly active users
- Develop engaging content and regular updates to drive user engagement
- Collaborate with influencers or industry experts to promote the platform to larger audiences
- Implement targeted marketing campaigns to reach new potential users
- Optimize website for better user experience and faster loading times
- Increase user sign-ups by 30%
- Obtain positive feedback from at least 80% of app beta testers
- Achieve a 4-star rating or higher on app stores
- Encourage satisfied users to leave positive reviews by offering incentives or reminders
- Improve user experience by streamlining app features and enhancing user interface
- Implement a strong app store optimization strategy for improved app discoverability
- Respond promptly to user feedback and address any reported issues or concerns
OKRs to increase product adoption and engagement among parents and early childhood professionals
- Increase product adoption and engagement among parents and early childhood professionals
- Increase the average number of collaborations per user by 30%
- Enhance the collaboration features and user interface to simplify the collaboration process
- Launch targeted promotional campaigns to encourage users to collaborate more frequently
- Analyze user collaboration trends to identify potential areas for improvement
- Offer incentives or rewards to users who actively engage in collaboration activities
- Achieve a user retention rate of at least 80% after the first month
- Offer incentives or rewards to encourage users to remain active and loyal to the platform
- Implement onboarding process to educate and engage users after sign-up
- Enhance user experience by continuously improving app performance and addressing feedback
- Regularly send personalized emails with valuable content to keep users engaged
- Secure partnerships with at least 5 early childhood organizations for promotion and endorsement
- Develop a promotional strategy to effectively showcase our partnerships and gain endorsements
- Negotiate and finalize terms of partnership agreements with selected early childhood organizations
- Reach out to identified organizations to introduce our organization and propose partnership arrangement
- Research and identify potential early childhood organizations for partnership opportunities
- Increase the number of registered users on the platform by 20%
- Collaborate with influencers or industry experts to promote the platform and increase user registrations
- Optimize the platform's user interface to enhance user experience and encourage registrations
- Provide incentives or rewards for existing users to refer new users to the platform
- Implement targeted advertising campaigns to reach a wider audience and attract new users
OKRs to create an engaging landing page featuring 3 goals tiles with OKR
- Create an engaging landing page featuring 3 goals tiles with OKR
- Increase average page views per user to 5 within next 8 weeks
- Initiate user-friendly interactive elements on the site
- Implement engaging, relevant content on most visited pages
- Develop easy-to-navigate website structure
- Design 3 interactive goals tiles with linked OKR by week 6
- Complete final revisions and submission by week 6
- Develop OKRs linked to the designed goals tiles
- Draft concepts for three interactive goals tiles design
- Achieve 70% visitor click-through-rate on the goals tiles within 7 weeks
- Implement split-testing to improve user engagement
- Clarify and simplify content within goal tiles
- Optimize goal tile design for better visibility
OKRs to boost website conversion rate
- Boost website conversion rate
- Implement A/B testing to improve call-to-action and uplift conversions by 10%
- Design and implement a different version of CTA
- Identify key elements in your current CTA for A/B testing
- Analyze test results, and apply improvements
- Reduce website load time for 20% increased visitor retention
- Implement browser caching for recurring visitors
- Minimize HTTP requests for a faster response time
- Optimize images and videos on the website for quicker loading
- Improve landing page design to increase user engagement by 15%
- Implement A/B testing to identify effective changes
- Reduce load time for improved user experience
- Enhance visuals for a more appealing and intuitive design
OKRs to develop an AI application
- Develop an AI application
- Improve accuracy by achieving an average precision rate of at least 90% on test data
- Increase adoption by acquiring at least 1000 active users within the target market segment
- Implement targeted social media advertising campaigns and track user acquisition metrics
- Offer exclusive promotions and incentives to current users for referring new users
- Collaborate with influential industry bloggers and request product reviews and endorsements
- Conduct market research to identify untapped customer needs and optimize product offering
- Enhance performance by reducing AI response time to under 500 milliseconds for real-time processing
- Optimize algorithms and models to reduce AI response time below 500 milliseconds
- Utilize distributed computing to parallelize AI tasks and accelerate real-time processing
- Continuously monitor and fine-tune system parameters to achieve optimal performance benchmarks
- Improve hardware infrastructure to support faster processing and minimize latency
- Increase user engagement by implementing a user-friendly interface with intuitive navigation
- Collaborate with UX designers to create wireframes and prototypes for the new user-friendly interface
- Conduct usability testing to gather feedback on the intuitiveness of the new interface design
- Implement the finalized user-friendly interface with intuitive navigation based on user feedback
- Conduct user research to identify pain points and areas for improvement in current interface
OKRs to boost customer interaction on the homepage
- Boost customer interaction on the homepage
- Decrease bounce rate on homepage by 15%
- Redesign homepage for ease of navigation and aesthetic appeal
- Optimize page load times for better user experience
- Implement engaging, relevant content on the homepage
- Increase the average time users spend on homepage by 25%
- Improve homepage content and visual appeal
- Incorporate interactive features or videos
- Use analytics to identify and address user detractions
- Achieve a 20% increase in homepage click-through rate
- Optimize homepage layout for easier navigation
- Create engaging, visually appealing homepage content
- Implement A/B testing to improve user engagement
OKRs to develop and launch a web based multiplayer game
- Develop and launch a web based multiplayer game
- Enhance player retention by implementing a leaderboard and achieving a 30% increase in returning players
- Increase user engagement by achieving a minimum of 1000 active players per week
- Increase social media presence and regularly share updates, promotions, and player achievements
- Launch weekly in-game events and competitions to keep players engaged and excited
- Implement a referral program to encourage current players to invite new ones
- Improve user interface and overall gameplay experience based on player feedback
- Improve game performance by reducing average server response time to below 100 milliseconds
- Ensure a seamless gaming experience by achieving a player satisfaction rating of at least 4 out of 5
- Enhance in-game communication channels to provide prompt and effective customer support
- Conduct player surveys and gather feedback to identify areas for improvement
- Implement regular bug fixes and performance updates to optimize game functionality
- Continuously analyze gameplay data to identify patterns and enhance game features accordingly
More OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to ensure optimal functionality of database servers through routine checks
- OKRs to improve user satisfaction through comprehensive training
- OKRs to improve Financial Planning and Analysis Processes
- OKRs to enhance efficiency and effectiveness of internal communications
- OKRs to enhance Direct-to-Consumer (DTC) conversion rates
- OKRs to expand Sales to a new region
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: Complete 2024 OKR cheat sheet
- Blog posts: ODT Blog
- Success metrics: KPIs examples