5 customisable OKR examples for Distribution

What are Distribution OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

OKRs are quickly gaining popularity as a goal-setting framework. But, it's not always easy to know how to write your goals, especially if it's your first time using OKRs.

We've tailored a list of OKRs examples for Distribution to help you. You can look at any of the templates below to get some inspiration for your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own Distribution OKRs with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.

Feel free to explore our tools:

Use our free OKR generator
Use Tability, a complete platform to set and track OKRs and initiatives, including a GPT-4 powered goal generator

Our customisable Distribution OKRs examples

You will find in the next section many different Distribution Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).

Hope you'll find this helpful!

1. OKRs to establish monitor arm distribution via furniture dealers

Establish monitor arm distribution via furniture dealers
Identify and partner with 20 top-performing furniture dealers in the target region
Research top furniture dealers in the target region
Analyze dealers' performance through data and customer reviews
Initiate partnership discussions with top 20 dealers
Achieve 25% of monitor arm sales through new dealer channel by quarter end
Implement marketing strategies targeting new channel
Identify potential dealers for the monitor arm sales
Negotiate partnership deals with selected dealers
Train 100% of partnered dealer sales teams on monitor arm product features and benefits
Set up training sessions with all partnered dealer sales teams
Track and report on completion of product training sessions
Develop comprehensive training materials on monitor arm products

Implement this OKR

2. OKRs to boost sales figures utilizing CAIS distribution team

Boost sales figures utilizing CAIS distribution team
Increase average sales per team member by at least 15%
Set up performance incentives for higher sales
Implement regular sales training programs for team members
Monitor and share individual sales performance regularly
Secure 10 new high-value clients through strategic distribution efforts
Launch a personalized, strategic outreach and follow-up process
Develop targeted marketing materials for these potential clients
Identify potential high-value clients based on our market research
Achieve a 10% reduction in sales cycle time for major accounts
Implement training on efficient sales strategies for major accounts
Enhance communication with key clients to expedite decisions
Analyze previous deals to identify common delays or inefficiencies

improved-sales-figures high-value-clients sales-team-member sales-strategy-analyst cais-distribution-team market-research-team

Implement this OKR

3. OKRs to expand content distribution through podcasts or videos

Increase content reach through multimedia channels
Increase podcast listener retention rate by 20%
Create and publish four high-quality videos per month
Launch two new podcast episodes per month
Boost video engagement rate on YouTube by 15%

content distribution content-creator social-media-manager digital-marketing-specialist

Implement this OKR

4. OKRs to establish monthly brown bag/office hours with IT

Establish monthly brown bag/office hours with IT
Generate and distribute an agenda for each session, one week in advance
Formulate the agenda one week prior
Compile topics to be discussed for each session
Distribute the agenda to all participants
Achieve a minimum 80% attendance rate at each session
Implement incentives for regular attendees
Send out reminder notifications about upcoming sessions
Develop engaging session content to maintain attendance interest
Identify and confirm suitable time slots with 100% of IT team members
Send confirmation emails for chosen time slots
Compile responses and identify common availabilities
Send survey to IT team to select preferred time slots

office-hours agenda-distribution session-organizer it-team-members it-team organizing-committee

Implement this OKR

5. OKRs to establish comprehensive voice of customer reports

Establish comprehensive voice of customer reports
Implement changes on identified areas and achieve 20% customer approval rate increase
Develop and implement changes based on identified areas
Identify specific areas needing improvement through customer feedback
Monitor and measure customer approval rate after changes
Analyze survey responses and identify three main areas of improvement
Compile and organize all survey responses
Thoroughly assess each response to identify common issues
Determine three main areas that require improvement
Conduct surveys reaching out to 75% of our customer base for feedback
Distribute surveys using efficient communication channels
Identify and segment 75% of the customer base for outreach
Determine relevant survey topics and create a comprehensive questionnaire

customer-feedback survey-distribution feedback-analyst survey-coordinator customer-service data-analysis

Implement this OKR

Distribution OKR best practices to boost success

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tability's audit dashboard will highlight opportunities to improve OKRs

Tip #2: Commit to weekly OKR check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tability's check-ins will save you hours and increase transparency

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to turn your Distribution OKRs in a strategy map

The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly. Reviewing progress periodically has several advantages:

It brings the goals back to the top of the mind
It will highlight poorly set OKRs
It will surface execution risks
It improves transparency and accountability

Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.

Tability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Distribution OKR templates

We have more templates to help you draft your team goals and OKRs.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.

To learn: What is the meaning of OKRs
Blog posts: ODT Blog
Success metrics: KPIs examples

Create more examples in our app

You can use Tability to create OKRs with AI – and keep yourself accountable 👀

Tability is a unique goal-tracking platform built to save hours at work and help teams stay on top of their goals.

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