Tability is a cheatcode for goal-driven teams. Set perfect OKRs with AI, stay focused on the work that matters.
What are Return On Investment OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Formulating strong OKRs can be a complex endeavor, particularly for first-timers. Prioritizing outcomes over projects is crucial when developing your plans.
We've tailored a list of OKRs examples for Return On Investment to help you. You can look at any of the templates below to get some inspiration for your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
The best tools for writing perfect Return On Investment OKRs
Here are 2 tools that can help you draft your OKRs in no time.
Tability AI: to generate OKRs based on a prompt
Tability AI allows you to describe your goals in a prompt, and generate a fully editable OKR template in seconds.
- 1. Create a Tability account
- 2. Click on the Generate goals using AI
- 3. Describe your goals in a prompt
- 4. Get your fully editable OKR template
- 5. Publish to start tracking progress and get automated OKR dashboards
Watch the video below to see it in action 👇
Tability Feedback: to improve existing OKRs
You can use Tability's AI feedback to improve your OKRs if you already have existing goals.
- 1. Create your Tability account
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on Generate analysis
- 4. Review the suggestions and decide to accept or dismiss them
- 5. Publish to start tracking progress and get automated OKR dashboards

Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
Return On Investment OKRs examples
You'll find below a list of Objectives and Key Results templates for Return On Investment. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.
Hope you'll find this helpful!
OKRs to establish definitive guidelines for all marketing functions
ObjectiveEstablish definitive guidelines for all marketing functions
KRImprove adherence to marketing principles, reducing deviation in marketing activities by 40%
Establish penalties for unnecessary deviations from set standards
Develop a review process ensuring alignment with marketing principles
Implement regular training sessions on fundamental marketing principles
KRImplement marketing principles across all teams, increasing alignment by 50%
Track and measure alignment progress periodically
Develop a unified strategic marketing plan for company alignment
Conduct workshops on essential marketing principles for all teams
KRFormulate 5 universal marketing principles that enhance ROI by 30%
Develop and detail five universal marketing principles
Research universal marketing principles in successful campaigns
Identify current successful marketing strategies that increase ROI
OKRs to improve financial operations for increased efficiency and effectiveness
ObjectiveImprove financial operations for increased efficiency and effectiveness
KRImplement a new budgeting strategy, ensuring 95% adherence to it
Conduct training on new budget adherence
Develop comprehensive, realistic budget strategy
Regularly monitor and assess budget compliance
KRReduce operational costs by 10% through optimizing resource allocation
Implement optimization strategies for resource allocation
Evaluate success metrics post-implementation
Analyze current resource distribution for inefficiencies
KRIncrease return on investment by 15% via strategic financial decisions
Implement cost-cutting measures across all departments
Evaluate and identify profitable long-term investment opportunities
Restructure high-cost debt to reduce expenditure
OKRs to efficiently manage and optimize our team's budget performance
ObjectiveEfficiently manage and optimize our team's budget performance
KRDeliver 100% accurate budget reports every fortnight for effective tracking
Organize all relevant financial data every two weeks
Develop accurate budget reports from collected data
Submit the completed reports for tracking promptly
KRReduce unnecessary expenditures by 15% for improved budget efficiency
Negotiate with vendors for reduced cost of services
Implement monitoring system for discretionary spending
Identify and eliminate non-essential business expenses
KRIncrease budget ROI by 10% through strategic allocation of resources
Analyze current spending to identify inefficiencies or wasted resources
Implement a strategic plan prioritizing high ROI initiatives
Regularly review and adjust resource allocation as needed
Return On Investment OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
Save hours with automated OKR dashboards

Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using Tability to save time with automated OKR dashboards, data connectors, and actionable insights.
How to get Tability dashboards:
- 1. Create a Tability account
- 2. Use the importers to add your OKRs (works with any spreadsheet or doc)
- 3. Publish your OKR plan
That's it! Tability will instantly get access to 10+ dashboards to monitor progress, visualise trends, and identify risks early.
More Return On Investment OKR templates
We have more templates to help you draft your team goals and OKRs.
OKRs to strengthen and maintain stakeholder relations through effective communication
OKRs to drive up frequency of customer purchases
OKRs to enhance reading proficiency among students
OKRs to enhance the productivity of change portfolio execution
OKRs to implement and maintain a comprehensive data protection program
OKRs to enhance product quality in the dairy department